Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.Page rank is defined as follows:We assume page A has pages T1...Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0... Read More
As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus... Read More
This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will go through ten essential elements and... Read More
The complexities of Google's PR (Page Ranking) System have grown more difficult to understand since the Hilltop Algorithm was introduced. This beginner's guide to the PR system explains the basics of what PR is, what it does, and how it affects your site's rankings. This revolutionary search algorithm has made... Read More
It's interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of pay-per-click marketing (PPC). It's easy to understand why. PPC... Read More
Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results?Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to... Read More
Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implemented, some webmasters could not get a Web site to rank well,... Read More
When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it. I do agree that improving search engine rankings in competitive niche markets require a good... Read More
With the help of MSN, recently I've been reminiscing about the Google of old. Remember those days? When you could take a good quality site, add a few keywords, get a few incoming links and bada-bing, bada-boom, it'd be #1 on Google? Remember the old days, pre-Florida, pre-sandbox? The days... Read More
Ranking well under the free listings in the major search engines basically mean one thing ? Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank... Read More
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Ask any business person who's website is at the top... Read More
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