Hows Your HUB?

Marketing gurus are always coming up with new lingo but oftentimes they are restating the old tried and true concepts in new terms. Marketing students from the 70's and 80's will be familiar with the acronym USP. USP stands for your "Unique Selling Position" and it should be the cornerstone of your marketing.

Today they use a different acronym and talk about your HUB. HUB is a good one because just like the hub of a wheel, the image is that your HUB is at the center of your all of your marketing. HUB stands for "Hottest Undeniable Benefit". What is the single most benefit that you provide for your clients? At Shamrock Business Coaching it is "increasing profits". Maybe you are in a highly competitive retail item business and the thing that distinguishes you from all the rest is that you provide "FREE overnight delivery". Maybe you have the worlds largest tech warehouse and you can make the claim unlike others that you "stock every computer part imaginable".

Hottest Undeniable Benefit. Once you know your HUB it truly should be the center of your marketing. All of your marketing. Web site, informational brochure, postcards, flyers, promotional products, newspaper and radio ads....everything should include this HUB consistently. Even the way you market or introduce your self. Instead of saying "Hi, I'm Sam. I work in a warehouse", say "Hi, I'm Sammy Spade and I help computer geeks find any part they could ever need."

Mike Shannon is the owner of Shamrock Business Coaching, a coaching practice that helps business owners increase profits. You can visit Shamrock Business Coaching on the web at: http://www.ShamrockCoaching.com.

In The News:

pen paper and inkwell


cat break through


Technology & Communication

A study a couple of years ago found that 63%... Read More

Quick Tip - Effective Meetings Begin With Goals

Goals are critically important for the success of a meeting.... Read More

Innovation Management ? Reducing Hierarchy

Creativity can be defined as problem identification and idea generation... Read More

Summertime Blues

It's hard to believe the year will be half over... Read More

Work Life a Balancing Act

Australians are loosing their laidback, carefree reputation, as we continue... Read More

Tales from the Corporate Frontlines: The Responsibility for Job Security

This article relates to the Job Security competency, commonly evaluated... Read More

Rules for Running a Meeting

As an experienced manager, I can announce without a doubt... Read More

Lets Make Training More Interesting!

Many HR managers believe that by sending their workers to... Read More

Tap Employee Passion For Business Success

Meriwether Lewis set the stage for the Corps of Discovery's... Read More

Get Over Yourself

Let me tell you a secret.Things don't always go the... Read More

Managing Rebellious Employees

Surveys of executives reveal that many companies fall short of... Read More

Recognition: A Quick, Low-cost Way to Motivate Employees

Recognizing good performance through praise or other positive action is... Read More

Develop Your People and Make More Money

What is the no. 1 asset in your business beside... Read More

Controlling Your Cash Flow

IntroductionAre you looking for a way to gain control of... Read More

25 Super-Practical Steps to Build Your Business!

For the past several weeks, we have focused on some... Read More

10 Resolutions For The New Year!!

Each year many people create a list of resolutions designed... Read More

The Fairness of Office Politics... Integrity and Political Motivation!

I hear many complaints daily about the "unfairness" of politics... Read More

Well-Defined Processes ? How to Create

Interested in learning how to reduce development time, save money... Read More

Performance Appraisal Checklist: Raise Not Just Appraise Performance

It's that time again! Perhaps the most dreaded management practice... Read More

Marketing Miracle: Outsource Your Creative Services

The current economy is causing most companies to tighten their... Read More

Motivating For Higher Performance

Employee motivation is probably the most important single manageable factor... Read More

The Dark Side of Help Desk SLAs

You just signed a Help Desk Service Level Agreement (SLA)... Read More

Boost Your Leadership Skills Simply By Answering The Question, What Does Our Organization Really...

The difference between leaders is ears. Good leaders not only... Read More

Creativity Management ? Quality from Quantity

Creativity can be defined as problem identification and idea generation... Read More

How To Get What You Really Want

As a small business owner, entrepreneur or independent professional, it's... Read More

One Crazy Cookie

In order to survive, you have to be happier than... Read More

Avoiding The Sheep Dip

It is a sad fact that many employees are still... Read More

Middle-Aged Managers, the Forgotten Digital Divide

The digital divide is defined by the role computers play... Read More

The Seven Cs: Partnership Danger Signs - The 5th C: Control Issues

A series of articles exploring the seven critical areas that... Read More

MANAGING CRISIS; when you?re too good at it

When you are acclaimed for excellence during times of crisis... Read More

Employee Motivation: Make Everyone A Cheerleader For Your Company

Do you manage by walking around? What do you see?... Read More

Performance Evaluation: How To Create Change

STEPS TOWARDS GIVING A GOOD APPRAISAL INTERVIEW: Give specific feedback.... Read More

Interviewing Candidates: 3 Ways to Avoid Snap Judgments

Have you ever hired the wrong person? If so, perhaps... Read More