Innovation Management ? smart people dont necessarily produce great ideas
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
One common mistake leaders often make is to rely on smart people to come up with great ideas. This is flawed for a number of reasons:
a) The opinion of smart people is not what matters. The end-user is obviously more important as his or her take-up of the product will determine success or failure. Unfortunately, it is all too often the case that sufficient end-user analysis is lacking before investment is given a GO status. One of the many ways of assessing end-user benefits is to use the buyer experience cycle and utility layers to determine an idea's ultimate value.
b) The opinion of smart people is less valuable than the opinions of a large number of people and a large number of diverse and novel people. The result is intellectual cross-pollination that overcomes path dependency, parochialism and leads to frame breaking.
c) Raw intellectual brainpower is arguably equal to experience. Each alone produce a set of results but together they produce richer results. Again, this leads to the conclusion that a large number of diverse and novel individuals produce better output.
These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
|
|
|
|
|
|
|
Creativity and Innovation Management: Specialisation or Generalisation?
Creativity can be defined as problem identification and idea generation... Read More
25 Great Ways to Find the Right People and Not Break the Bank
Are you trying to hire dozens of hourly workers or... Read More
Minimising Conflict With Effective Communication
Did you know there are 5 types of... Read More
Power of Pinpointing Accountability
I have always said that if I were to write... Read More
Business & Family Safety and Health Rating
For good reason, practically every endeavor in life is rated.... Read More
Change or Die! To Change Your Organization, Hire a Business Coach
It is a common business axiom ? change or die.... Read More
Are You Cascading Your Strategy, or Fragmenting It?
INTRODUCTIONThe typical approach executive teams use to cascade, or roll... Read More
Top Ten Things About Creating a Business Vision
To visualise where you are going, is deeper and more... Read More
Middle Managers Behaving Badly ? How To Stop This Damaging Your Results
More and more I hear and read about a looming... Read More
Preparing For ISO 9001 2000 Registration
The steps need to be taken to prepare an organization... Read More
Use Noncompete Agreements To Protect Your Business
Q: One of my former employees has launched an online... Read More
Is Your Company in Need of Family Therapy?
How Companies Are Like FamiliesLike a family, a company is... Read More
Bullying and the Not for Profit Organisation
Where there is people there is politics! Bullying is now... Read More
Organizational Structure, Creativity, Innovation
Organizational structure can inhibit or foster creativity and innovation. The... Read More
Your Company Without Training - Any Questions?
Okay, be honest!Are you guilty of sticking in a few... Read More
Knowledge Management - Keys to Successful Communities of Practice (Networks)
How can I make my community of practice truly effective?How... Read More
Manufacturing Capacity as a Commodity
Excess capacity in an automobile plant at Ford, Chrysler, Toyota,... Read More
Five Reasons Why Leaders Fail to Create Successful Change
A bold title, don't you think? I mean, change is... Read More
Problem-Solving Success Tip: Define the Problem First
Define the Problem First. It seems obvious, but how many... Read More
When Politics Prevent Innovation - Or? Still Fighting Battles and Losing Wars
The objective is to beat the competition and make money.... Read More
Overcoming Resistance
Virtually any type of organizational change involves role transitions of... Read More
50 Great Ways to Motivate and Not Break the Bank
Quick, Easy, and Even Fun! 1. Smile, say "Hi! How... Read More
You Cant Not Communicate
Most of us would like to be better communicators. As... Read More
How to Say No
Rejection hurts. No one likes to give it or to... Read More
Employee Retention: Its a Changing Game
As a management consultant, I have seen some poorly conceived... Read More
Why Employee Satisfaction Surveys And Employee Exit Surveys Make Good Sense
In a competitive world with the need for businesses to... Read More
Organizational Techniques - Tickler and Chron File
One of the biggest problems we encounter in our consulting... Read More
How to Delegate More Effectively
Do this simple excercise, and transform your life.First, Make a... Read More
7 Strategies for Sustained Innovation
The need for constant reinvention is a given in today's... Read More
Tales From the Corporate Frontlines: An Unexpected Benefit
This article relates to the Compensation and Benefits competency, commonly... Read More
Business Innovation ? Status Games
Creativity can be defined as problem identification and idea generation... Read More
Quality Standards with ISO 9001
Standardizing Quality SystemsThe ISO, or International Organization for Standardization, was... Read More
Tales from the Corporate Frontlines: Ideas for Everyday Training
This article relates to the Training competency, commonly evaluated in... Read More
Is Your Business A Dysfunctional Family?
The other day I brought my mother into an appliance... Read More
What is the Most Difficult Part of an Improvement Program?
Answer: Starting one.Most of us realize that there is probably... Read More
Toxic Bosses
What's everyone's favorite topic around the water cooler? Bad bosses!... Read More
Writing and Revising Your Life Story
Change is not simple. Why do we repeat behavior that... Read More
Innovation Management ? Diversity Can Make All The Difference
Companies are welcoming a diverse range of employees (The Sunday... Read More
Manage Your Business from the Rockies, not the Prairies
The day job as a manager is all about managing... Read More
Five Strategies for Profitable Services Growth
In today's era of Professional and IT Services competition and... Read More
Hiring Tip -- Picking The Best Candidates
I often hear leaders from all types of organizations ask... Read More
The How-Tos of Firing Incompetent Employees
CATEGORIES OF OFFENSES: Most organizations have two categories of offenses... Read More
The Paradox of Job Enrichment
Ellen was a clerk working for a large insurance company.... Read More
The Crisis of Modernity
Since the beginning of the industrial era our world has... Read More
Organize your Office- Seven Solutions
1. Create a filing system with broad categories such as... Read More
A Renewed View of the Modern Business Culture
Life can sometimes be unexciting if not refreshed by the... Read More
The Significance of the Mundane
This article begins with a tip of the hat to... Read More
Too Much Time Treating Symptoms
A man drives down the highway each day on his... Read More
Succession Planning? ... Not on My Watch!
At first blush, it would appear there is no shortage... Read More
5 Surefire Ways to Bring Your Business Objectives Full Circle with Technology
All small to mid-sized company owners want to know where... Read More
If You Build It, Investors Will Come
When you begin to write your business plan or a... Read More
The Seven Cs: Partnership Danger Signs - Conflict Becoming the Norm ? Part 1
A series of articles exploring the seven critical areas that... Read More
Prepare A Winning CV
There is every chance that elements of this article may... Read More
Know Your Client - The First Rule of Business Coaching
Whilst the very best coaches have undertaken independently accredited training... Read More
How to Help Your Company Become a World Class Company
Most people think real change in an organization occurs as... Read More
Its Not Always What You Say
A major source of communication breakdowns is incongruence between the... Read More
Choices in Appointing International Managers
Globalization is requiring companies to make important choices about how... Read More
Employee Success! - 7 Ways Feedback Works
By sharing how well you are doing and how well... Read More
Avoid Outsourcing Pitfalls in the Injection Molds and Stamping Dies Markets
When looking to outsource overseas for Plastic Injection Molds or... Read More
Communicating In Chaotic Environments
How do you, or would you, communicate in a chaotic... Read More
Making a Decision to Outsource: Driving Factors
Most executives view offshore outsourcing most of all as a... Read More
Creativity and Innovation Management :- Thought Leadership
Leadership is only sustainable when leaders consistently come up with... Read More
Its All In The Systems
Have you ever noticed french fries taste the same at... Read More
Ten Business Reasons Why Asking for Help Works
In fact, bringing your people - any of them -... Read More
The Top Six Reasons to Buy Rather Than Build an Inventory Management Solution
Is building your own inventory management solution really your best... Read More
Turbo Charge Your Career With The Most Powerful Leadership Tool Of All: The Leadership Talk Part 3
To develop and deliver a great Leadership Talk, you must... Read More
Business Management |