Innovation Management ? Measuring Failure!

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

However, one of the most important aspects of the above process is dealing with failure. This is important as most innovation attempts result in failure and many, many more ideas require reengineering, remodelling or rethinking before they can tread the path to success.

There are a number of benefits of failure, including:

a) Valuable competencies are learned. Ridley Scott had a commercial failure with Blade Runner but went on to make some of the most successful films of all time.

b) Valuable customer needs are established. Often user needs are inadequately analysed but come into sharp focus when a product is in market and not selling.

c) Technical competencies are established. A firm may learn exactly what technical deficiencies it has when a product fails to materialise in the desired form.

d) Cultural or emotional obstacles may come into sharp focus. The metric system is not used in the USA but dominates throughout the rest of the world.

These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.

You can also receive a regular, free newsletter by entering your email address at this site.

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop MBA is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com

In The News:


pen paper and inkwell


cat break through


Human Resource Employee Risk Profile - Management Risks Explained

Human Resource Employee Risk ProfileIs your business at risk? Do... Read More

Sexual Harassment Policy Guidelines Part I

Sexual Harassment Policy Guidelines ? Part IPermission is hereby granted... Read More

Getting the Most from Appraisals

Does your organisation have one of those annual 'occasions' that... Read More

Creativity and Innovation Management: Goal Setting

Creativity can be defined as problem identification and idea generation... Read More

Discover the Astonishing Power of Words Today!

Picture all the people you know who are dynamic, successful... Read More

Catch Your Staff Doing Something Right

A long time ago, I learned something about being a... Read More

Invoice Factoring for Goverment Vendors

Assignment of Claims Act of 1986"....What does this mean for... Read More

Preventative Maintenance of Company Delivery Vehicles

If you have company delivery vehicles at your small or... Read More

How to do SWOT Analysis for your Business

SWOT analysis is needed for all business to understand how... Read More

6 Shared Factors of Successful Executives

These factors where determined by interviews with and books from... Read More

Managing People - No More Mr Tough Guy

I believe the media and our culture sends the wrong... Read More

Leadership in Troubled Times

Leadership in Troubled Times The... Read More

Managing Creativity - An Oxymoron! Not

Interrogated on a beach in Barbados by friends insistent that... Read More

Credibility - A Golden Key to Becoming More Influential

You have been named a new leader in your organization,... Read More

Competion or Cooperation?

It has been said, there is no better way to... Read More

Think Twice Before Selling ROI

When we're selling to business people, our value proposition has... Read More

Never Punish Yourself or Others for Failures

If you want to find success in various ramifications, be... Read More

Five Strategies for Profitable Services Growth

In today's era of Professional and IT Services competition and... Read More

Innovation Management ? Diversity Can Make All The Difference

Companies are welcoming a diverse range of employees (The Sunday... Read More

So, You Want to be in Management? Five Essential Factors that Will Determine Your Chances

The following information is based upon over 500 interviews with... Read More

The Truth?

The pure and simple truth is rarely pure and never... Read More

Human Resources: The Misidentified Subject

Interest in the field of human resources has exploded in... Read More

Hiring Great People And How to Be One Yourself: Five Secrets

Bad news.Your senior vice-president, your marketing director or your accounting... Read More

How to Use an HR Consultant

Bringing an HR consultant into your organisation can often be... Read More

Customer Focus - Just 5 SimpleThings You Need to Think About

You can boil down the difference between successful businesses and... Read More

The 3rd Plan Missing from your Business

If you're like most people, you probably started with wonderful... Read More

Time Management Tip: Stop Micro-Managing Employees

If I was a fly on the wall what would... Read More

Learn to Assert Yourself

Pinpoint your own blocks to assertiveness: fear of disapproval, need... Read More

Improve Operations by Restructuring

Transitioning from Vertical Hierarchies to Decentralized / Flatter OrganizationsThe need... Read More

Are Your Meetings Smart?

Soon after I finished a brief seminar on how to... Read More

Understanding Every Aspect of Your Organization

GET TO KNOW YOUR ORGANIZATION: If you don't understand an... Read More

Knowledge Mapping

This module focuses on the basics of Knowledge Mapping, its... Read More

Boost Your Leadership Skills Simply By Answering The Question, What Does Our Organization Really...

The difference between leaders is ears. Good leaders not only... Read More