Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
Idea valuation techniques include:
a) Comparing idea types
b) Analysing fit with the firm
c) Analysing practical impediments
d) Deciding when to issue GO or KILL decisions when ideas are within the idea funnel
However, what is often overlooked is in-depth analysis of user benefits. Ultimately, an idea is valued by user take-up. In a commercial world, it is valued even more severely ? by profit margin and shareholder / stakeholder benefits.
Analysis of the buyer experience cycle and the utility layers is a start point.
Along the buyer experience cycle, it is possible to measure benefit along at least six stages. These include:
a) Purchase
b) Delivery
c) Use
d) Supplements
e) Maintenance
f) Disposal
Along the utility level, it is possible to measure user benefit along several more levels, including:
a) (Collective) productivity
b) Simplicity
c) Convenience
d) Risk
e) Fun and Image
f) Environmental
g) Friendliness
These topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com.
You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
Jack Welch joined a conference that was held in Duke... Read More
Creativity can be defined as problem identification and idea generation... Read More
Ok, you say, I know I need a budget, but... Read More
Performance Management is a process that both employer and employee... Read More
How can you make the best use of your energy... Read More
I've just watched, again, an episode in the Back to... Read More
If you run a business, you are sure to have... Read More
If you own or operate a business in the UK,... Read More
As a leader, you'll inevitably be faced with people wanting... Read More
I suspect all of you out there have someone that... Read More
Employers have become so concerned about seeming "unfair" or worse... Read More
Mary Poppins describes a style of management which has for... Read More
Eventually, your business is going to need to have some... Read More
A major source of communication breakdowns is incongruence between the... Read More
Remember the 80:20 rule? You may not get everything perfectly... Read More
For many companies, procuring the right packaging, such as Poly... Read More
This article relates to the Work/Life Balance competency, which investigates... Read More
As a professional speaker, one of my biggest challenges is... Read More
An important aspect of good leadership is the ability to... Read More
"Nothing great was ever achieved without enthusiasm." Ralph Waldo EmersonI'm... Read More
Many concepts in the fields of managing creativity are very... Read More
The Leader's Fallacy lives! We subscribe to the Fallacy when... Read More
Many HR managers believe that by sending their workers to... Read More
Being a leader isn't easy. Every one looks to you... Read More
This article relates to the Safety and Working Environment competency... Read More
Most people treat meetings as a free resource that can... Read More
This is a story about a man and three dogs.I... Read More
Did you know that an airplane in flight is off... Read More
As a small business owner, entrepreneur or independent professional, it's... Read More
What is factoring?Accounts receivable financing, also known as factoring, is... Read More
The CultBecoming a part of the Cult, consists of being... Read More
Most executives view offshore outsourcing most of all as a... Read More
Effective project managers know how to get the job done,... Read More
Of the many areas in international business where cultural differences... Read More
Some people make decisions without any difficulty, while others struggle.... Read More
What you say to other people can make or break... Read More
Creativity can be defined as problem identification and idea generation... Read More
"What do you mean you need to push back the... Read More
Implementing an ISO 9001 system represents a major effort. However,... Read More
Every small to mid-sized business owner would love to know... Read More
Key control, or more accurately the lack of key control... Read More
Perhaps the most common theme I've heard in working with... Read More
The purpose of any selection process is to discriminate (albeit... Read More
Individual and corporate security stand in the center of the... Read More
Leaders speak 15 to 20 times daily. You speak at... Read More
It seems incongruous that good idea generation can be a... Read More
Effective project managers know how to get the job done,... Read More
Creativity can be defined as problem identification and idea generation... Read More
The overriding goal of ISO-14000. (History 1995)As ISO-9000 becomes a... Read More
The Number One problem in business is poor communication: between... Read More
Employers have rapidly begun to understand the importance of stress... Read More
Creativity can be defined as problem identification and idea generation... Read More
When you're starting a business, you might wish for a... Read More
I have been an entrepreneur for over twenty years and... Read More
Kicking Winning Business Goals The competition for business... Read More
In my book Talking Points: 25 Tips for Clear, Credible... Read More
In today's chaotic world and uncertain economic times too many... Read More
One of my earliest childhood memories is watching Lew Alcindor... Read More
Q: How much do I have to worry about what... Read More
Mistake #1: Going with the flowInexperienced interviewers sometimes fall into... Read More
PREPARING EMPLOYEES FOR THE PERFORMANCE APPRAISAL INTERVIEWS: Remind employees to... Read More
1. Let people know what you expect. If people know... Read More
Everyday a business owner, CEO, or manager somewhere is complaining... Read More
In light of recent corporate scandals, from Enron and Global... Read More
Outsourcing is the delegation of a business process to an... Read More
AbstractThe electrical products industry is one characterized by fierce competition,... Read More
Business Management |