Turbo Charge Your Career With The Most Powerful Leadership Tool Of All: The Leadership Talk Part 3

To develop and deliver a great Leadership Talk, you must understand that every Talk has three important parts. (1) Audience Needs. (2) Strong Belief. (3) Action.

(1) Audience needs: The first step in putting together a Leadership Talk is to understand the needs of your audience. As I explained in Part Two, they cannot be ordered to be your cause leaders. Their commitment is one of free choice. They will not make that choice unless they believe that their being your cause leaders will in some way help solve the problems of their (not your) needs.

All needs are problems. All problems are crying out for solutions. When you are helping them with those solutions, you are a long way down the road of motivating them to make the choice to be your cause leaders.

When you answer these questions, you have a good idea what their needs are. (1) What is changing for them? (2) Who would they rather have leading them besides you? (3) What action do they want to take? (4) What do they feel? (5) What do they fear? (6) What's their major problem? (7) What makes them angry? (8) What do they dream?

(2) Strong belief: Knowing your audience's needs is important, but it's only the first step in developing a Leadership Talk. The next step involves strong belief, not just your belief but theirs. Clearly, you must believe in the cause. But your belief is irrelevant. After all, if you didn't believe in the cause, you shouldn't be leading it. The key question is can you transfer your belief to them so that they believe in it as strongly as you do and will commit to becoming your cause leaders?

As I explained in Part Two, you are asking people to take leadership for your cause. Taking leadership is a special undertaking, calling for a special commitment. People will not undertake leadership lightly. It is not your choice for them to take leadership. It is their choice. And to weigh the pros and cons of that choice, they want to know two things: who you are and why you are there.

You must tell them or they will tell you. And if they tell you, you may not like what they say.

As to who you are: In their eyes, who you are involves your knowledge/skills as to meeting the challenges of the cause and your commitment to that cause. If they perceive that you have weak knowledge/skills and/or weak commitment, they'll peg you as unworthy and maybe worse, untrustworthy.

As to you why you are there. There is only one answer to why you are there: They must know that you are there to help them solve the problems of their needs.

Without communicating strong belief on both counts, who you are and why you are there, you cannot give a Leadership Talk to motivate them to be your cause leader.

(3) Action. It's not so much what you say that's important when giving a Leadership Talk, it's what the audience does after you have had your say. The function of The Leadership Talk is to have people take action that gets results -- and more results than simply average results, more results faster, and "more faster" on a continual basis.

Once you begin to see your leadership interactions in terms of physical action, you'll see your leadership, and the way you get results, in fresh ways. Challenge your cause leaders to take physical action by asking them, 'What three or four leadership actions, PHYSICAL ACTIONS, will you take to achieve the results we need?'

Having people move from simply saying they will do things to actually taking the physical action to do them will dramatically increase the effectiveness of your Talk.

I've been teaching the Leadership Talk to thousands of leaders worldwide during the past 21 years. Many of them have found that the difference between the Leadership Talk and presentations/speeches is the difference between typewriters and wordprocessors. I remember using a typewriter. I was happy using it. I had no idea that I needed a wordprocessor. But when I bought a wordprocessor and went through the trouble of learning how to use it, I saw how badly I had needed it all along. I saw that it was a quantum leap in terms of speed, efficiency, and productivity over a typewriter. So it is with the Leadership Talk and presentations/speeches. Once you go through the trouble of learning how to use Leadership Talks then applying them consistently on a daily basis, you will find they can transform your leadership effectiveness and boost your career in ways presentations and speeches could never do.

Such transformations won't happen immediately. It will take you awhile to learn the processes and be comfortable using them. Since you're not in one of my seminars, where the participants learn tested processes to create and deliver Leadership Talks in a relatively short period of time, you'll have to rely on putting them together piecemeal.

But in these initial stages of developing and delivering Leadership Talks, putting them together piecemeal is an effective way of beating the learning curve. After all, leadership is long and careers are short. You are not learning to give Leadership Talks as a short term endeavor. It should be a career-endeavor. Step by step, be constantly aware of the three triggers, Need, Belief, Action. Speak from and to those triggers. You may discover that giving Leadership Talks consistently is the best thing that ever happened to your career.

2005 The Filson Leadership Group, Inc. All rights reserved.

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.com

The author of 23 books, Brent Filson's recent books are, THE LEADERSHIP TALK: THE GREATEST LEADERSHIP TOOL and 101 WAYS TO GIVE GREAT LEADERSHIP TALKS. He is founder and president of The Filson Leadership Group, Inc. ? and for more than 20 years has been helping leaders of top companies worldwide get audacious results. Sign up for his free leadership e-zine and get a free white paper: "49 Ways To Turn Action Into Results," at http://www.actionleadership.com. For more on the Leadership Talk: http://www.theleadershiptalk.com

In The News:


pen paper and inkwell


cat break through


The Narcissist in the Workplace

To a narcissist-employer, the members of his "staff" are Secondary... Read More

Seeking Help

Where does the time go? Billable time. As a consultant,... Read More

How to Create a Trusting Manager-Employee Relationship

BUILDING TRUST AS A MANAGER: 1. Be reliable. Follow through... Read More

Nine Vital Lessons For Avoiding Training Fads That Waste Time, Money and Enthusiasm

Unfortunately, at least two thirds of much of the training... Read More

Get More Impact From Your Annual Conference

How can you get more attention for your conference and... Read More

The Myth Of Relationship Selling Revealed At Last

The second you quit being the 'best deal' for your... Read More

Sharing the Reins: 10 Reasons To Sell Your Company To Your Employees

In 1987 I sold my business, South Mountain Company, to... Read More

How to Find the Right Virtual Assistant for You

If you search on Google for "virtual assistant", you'll find... Read More

Implementation the Catalyst of Change for Management to Reach that Next Level of Success

From the personal and professional experiences of other colleagues and... Read More

Do You Really Care What People Think?

You had better care! Because what people think usually leads... Read More

When Code Freeze Turns To Code Slush

Time To Market (TTM) is a vital concept that every... Read More

Eliminate Performance Anxiety Forever

You've had many years of training in your craft as... Read More

PR Still a Mystery to Some

Unfortunately, there are managers who define public relations by its... Read More

Six Sigma Training 101 ? Better Management Basics

What is Six Sigma?Six Sigma is a quality management program... Read More

Money, Motivation, Success and Who?

It was 7:30 on a Saturday morning, and I was... Read More

Inspirational Power ( Part 1 )

The Fundamentals of Strategic Marketing, Some Key Traits for Greater... Read More

Is Your Business A Dysfunctional Family?

The other day I brought my mother into an appliance... Read More

Communication: Managements Responsibility

I've just watched, again, an episode in the Back to... Read More

Why You Need a Business Plan

This article was originally called "Do You Need a Business... Read More

Sarbanes-Oxley and Section 404: Old Dog, New Teeth

The failures we have seen in the quality and integrity... Read More

Inspiring Loyalty and Contentment in Your Workforce

One of the first things I look at when I... Read More

Managing Motivation

"Without the chance to meaningfully participate in steering one's own... Read More

Innovation Management ? Reducing Hierarchy

Creativity can be defined as problem identification and idea generation... Read More

Employee Performance - If You Want the Best, Get Personal!

This is a story about a man and three dogs.I... Read More

Million Dollar Support System For You and For Your Business

Whether you are a consultant, coach, business owner, doctor, professional,... Read More

Effective Meetings - Quick Survey

Here's an easy quiz to check the health of your... Read More

Resolve Differences

Resolving conflict doesn't come easily to too many people. Most... Read More

What Every Manager Should Know About How to Conduct Successful Training Activities

Whether you are training preschoolers in the classroom or executives... Read More

The Golden Key to Meeting Success

We all attend many meetings. I'm sure you have been... Read More

Creativity and Innovation Management ? Personality Testing

Whilst tests measuring the creative or innovative personality exist, there... Read More

When Change Is In the Wind...Heads Up!

In these days of takeovers and mergers, of downsizings and... Read More

The Supervisors 14 Essential Truths For Communicating With Direct Reports

One amazing, but sadly true, fact of today's advances in... Read More

Tales From The Corporate Frontlines: Job Security in Todays Workplace

This article, Job Security in Today's Workplace, was part of... Read More