Creativity and Innovation Management ? Motivation and Management Layers

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Motivation and Management Layers

A rule of thumb is that idea generation and motivation are inversely proportional to the number of layers between creator and decision maker. So if an individual has to push the idea past one gatekeeper, then:

* The idea is diluted by half.

* The chance of a positive response reduced by half.

* The time to valuable feedback is increased by two.

* Time to implementation doubles.

* Trust is reduced by half.

* All aspects, such as securing finance, become twice as difficult.

This knowledge helps us to design organizational structures, for example ? make sure the decision maker is close to hand.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with an Innovation Management Bible, a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

---

Have You Fixed the Broken Window?

Left alone it doesn't take long for a building with... Read More

Manufacturing Capacity as a Commodity

Excess capacity in an automobile plant at Ford, Chrysler, Toyota,... Read More

Employee Surveys: a Strategic Tool for Positive Change

Do you want to measure your workers' level of satisfaction?... Read More

Learning To Let Go

If you have the entrepreneurial spirit (which clearly you have!),... Read More

Improvements In A Large Public Electric Utility In South America

The company decided to develop and implement an improvement program.... Read More

Conference Calling Can Save Your Sales OrganizationTime and Money!

Conference calling can save you money. There is no doubt... Read More

How to Create Trust

People buy from you, offer help, and grant rewards based... Read More

Managing Workplace Conflicts

Kinds of Workplace ConflictsLet's start by identifying where conflicts happen.... Read More

Solving the Problem Solving Problem

The meeting started like a hundred others before. There were... Read More

The Do?s and Don?ts of Giving Feedback

Being able to give effective feedback is not just a... Read More

To Thine Own Self Be True--Its Better for Business: What Arthur Andersen Would Say to His Company

As a child, you probably heard, "to thine own self... Read More

Problem-Solving Success Tip: Define the Problem First

Define the Problem First. It seems obvious, but how many... Read More

Four Corners of a Triangle: Why Organizations Succeed or Fail

When we want to hire people for a corporation or... Read More

Hiring Tip -- Picking The Best Candidates

I often hear leaders from all types of organizations ask... Read More

Dont Get Caught With Your PR Down

Why risk the embarassment when with a little basic PR... Read More

A Winning Way to Handle New Ideas

Janet DiClaudio, who was charge of medical records at two... Read More

Building Bridges of Communication

Building a 'bridge of understanding' between parties is... Read More

How To Jump Start Your Profits and Keep Your Profits Rolling

There are so many ways to jump start your prifits... Read More

Blame Culture Blues - How the Language of Blame Manifests Organisational Underperformance

If you have ever worked within a large organisation then... Read More

How to Overcome Your Fear of Firing

OVERCOMING FEAR OF FIRING "It was obvious that this employee... Read More

Provisioning/User Management System Upgrades: Part I -- Ten Reasons Why Not To Do An Upgrade

Tommy Sherman daily monitors a helpdesk-provisioning queue for a large... Read More

Interviewing: How to Stay Out of legal Hot Water

Some interviewers ask great questions; others ask dumb questions; and,... Read More

Forecasting Support Costs

Did you know that maintenance accounts for 50% to 80%... Read More

If You Build It, Investors Will Come

When you begin to write your business plan or a... Read More

Succession Planning for Your Business - 7 Key Benefits

A core activity in many successful businesses, Succession Planning is... Read More

Problem-Solving Success Tip: Use Your Time for Problems that are Truly Important

Use your time for problems that are truly important.Hard as... Read More

Innovation Management: The Time Factor

Creativity can be defined as problem identification and idea generation... Read More

Having Your Phil

February 2nd, at approximately 7:30 a.m. local time on Gobbler's... Read More

Top Ten Things About Creating a Business Vision

To visualise where you are going, is deeper and more... Read More

Treat Employees Fairly, Car Wash Entrepreneur sets Industry Standards

I believe that whether corporations expense their stock options is... Read More

Managing People - No One Shows You What To Do

Imagine the following scenario - you pay a visit to... Read More

Effective Meetings: Why Most Meetings are a Waste of Time

Whether your company holds one meeting a week or dozens... Read More

Leaders Versus Cheerleaders

Everyone wants to describe themselves as a leader. Everyday, new... Read More