Creativity and Innovation Management ? Psychological Reward

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Psychological Reward

Psychological rewards and recognition are major factors in the motivation equation.

Status theory argues that every action, movement and inflexion of human beings is in some way related to status. There are compelling arguments that human behaviour is based on status seeking. In the animal kingdom, higher status individuals have more sex, more access to food and resources, more space and so forth.

The present day occupation with celebrities is a testament to the power of status. Big Brother and reality TV show how far people will go to get it.

Status is addressed in the corporate world in expressions such as "give the dog a bone." Consequently, there is a tendency to give people high-sounding names without considering the other motivational factors. People either resent this or are happy for only short periods.

Psychological rewards include an environment of psychological safety and freedom ? accepting an individual as unconditioned worth; recognising that the individual is capable of producing but that their value is not based on producing; understanding empathetically; understanding the individual from their point of feeling and view (Vernon, 1970).

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with an Innovation Management Bible, a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

In The News:


pen paper and inkwell


cat break through


Feedback - Make it Descriptive

Have you ever heard yourself say to a team member... Read More

Inspiring Loyalty and Contentment in Your Workforce

One of the first things I look at when I... Read More

Getting the Most from Appraisals

Does your organisation have one of those annual 'occasions' that... Read More

Middle Managers Behaving Badly ? How To Stop This Damaging Your Results

More and more I hear and read about a looming... Read More

Big Company Intelligence on a Small Company Budget

Information is the lifeblood of the economy. That's especially true... Read More

Morale Boosters: Feed the Troops First

When economic conditions turn tough or when the heavy work... Read More

What are Your Best Practices?

Best Practices StudiesThese studies can be defined as inquiries into... Read More

Organisation Tips For The Mobile Executive

Despite the fact that everyone sighs "How glamorous!", the life... Read More

10 Critical Questions to Ask Before Hiring a Consultant

Talk to as many consultants as you can before hiring... Read More

One Bad Apple

One Bad Apple I know what... Read More

Is Chess Good for Management?

The game of chess has been applauded and taught in... Read More

ISO 9001 Compliant Program: Steps to Build

Implementing an ISO 9001 system represents a major effort. However,... Read More

Delegation - The Basic Steps To Reducing Your Workload And Creating A Successful Team

If you have a task greater than you can handle... Read More

Creativity and Innovation Management: Incubation and Insight

Creativity can be defined as problem identification and idea generation... Read More

What is Knowledge Management Anyway?

When you think of all the things companies have, you... Read More

Top Ten Things About Creating a Business Vision

To visualise where you are going, is deeper and more... Read More

Innovation Management ? does the idea fit with the firm?

Creativity can be defined as problem identification and idea generation... Read More

Are You Cascading Your Strategy, or Fragmenting It?

INTRODUCTIONThe typical approach executive teams use to cascade, or roll... Read More

Workplace Violence - People are Dying Going to Work

Workplace violence has become a tragic reality today. From minor... Read More

How Invisible Communication Barriers Kill Productivity

Many kinds of interferences or disturbances can confuse a message.... Read More

Employee Motivation: Make Everyone A Cheerleader For Your Company

Do you manage by walking around? What do you see?... Read More

Making Powerful Requests That Launch People Into Action

Do you ever wonder why people do not simply do... Read More

Training Managers and New Trainers

Training managers use many of the same interpersonal and analytical... Read More

Gift Giving for Business a Major Headache

Corporate gifting is a big headache for most business owners;... Read More

Being a Great Boss

Are you one of those bosses that people just love... Read More

Turbo Charge Your Career With The Most Powerful Leadership Tool Of All: The Leadership Talk Part 3

To develop and deliver a great Leadership Talk, you must... Read More

Assertive Communication - 6 Tips For Effective Use

What IS assertive communication? Assertive communication is the... Read More

From Boring to Interesting - Making Training Effective

Being a good trainer requires experience and skill. Experience comes... Read More

Entitlement Programs Kill Productivity

In articles I've written over the years, I have used... Read More

Budgets!

Budgets! There I've said it. For some the most hated... Read More

Before You Head Off, Make Sure You Know Where You Are Going - The Importance of Clear Objectives.

The title of this article sounds like simple advice, but... Read More

Eight Key Steps to Building B2B Major Account Client Alliances

Audiences who saw the fabled Broadway musical, Chorus Line, marveled... Read More

How To Get 10% More Work Out Of Your Employees

It is getting harder to run a business for a... Read More