There was a time when reciprocal linking was a number one priority among webmasters and SEO's for obtaining a good search engine position, that time alas is no longer with us.
This is in no small part because webmasters are no longer dedicating as much time to link pages. Why should they spend hours and hours getting link partners and then making sure that their are linking back to them when all they have to do is spend 5 minutes joining a web ring or 20 minutes a day updating their blog or rss feed.
More and more we are using other methods to get sites linking to us, such as joining web rings, or on placing keyword rich text ads placed on carefully selected forums or interest sites. These bring us the keyword relevancy weight we crave so much as well as targeting the people who actually have an interest in the product or idea we are marketing.
With the introduction of such tools as rss and blogs there has come a change in the way we develop our sites to obtain a good page rank and a hopefully a higher rank with the engines. Gone are the pages and pages of links to other people's websites and instead we use the single page blog/feed. We are reaching out to a different audience, an audience that wants to come back to us day after day after day because they have a similar interest to ours. With our blogs potentially being fed to anyone who wants to read it we can give our new customers / readers some useful information as well as ensure a return visit which could result in that elusive sale.
Updating our blogs is more enjoyable than chasing backlinks; we are indulging in a pastime we have an interest in and obtaining a good result for our site.
I still get hits for my older sites from link partners but obtaining link partners for my new site is increasingly difficult and to be honest I probably won't chase this time consuming preoccupation with getting return links ever again. If I can obtain more visitors and ensure a regular visit from a search bot as well as use my time reading and writing about a subject that interests me then I will, won't you?
My view is that reciprocal linking is dead. Long live the blog.
For more information on rss you can go here.
For more information on blogging go here.
Mark White has worked in I.T. for the last 15 years and currently runs 3 websites. http://buy-dvds-online.com http://sunspeks.com http://tendollardownloads.com/
And administrates for http://freetraffictip.com/members
The Importance of Page ContentThe content of a page is... Read More
If you're having problems generating a lot of sales at... Read More
The following traffic generating ideas do not require costly set-up... Read More
Making money with your web site is the dream and... Read More
Almost anyone who has tried submitting to free-for-all sites will... Read More
Website owners and webmasters who are trying to improve their... Read More
At present there are over 3.3 billion pages indexed by... Read More
You own a website and you want more traffic. More... Read More
Ok. So you've got your website done and stocked with... Read More
Fresh Web Content Yields Better Search Engine ResultsAll too often,... Read More
Search engine optimisation ? it's the holy grail of website... Read More
I took a look at a new Website recently in... Read More
Being a restaurant owner means you are always interested in... Read More
In order to have more trust in your visitors' eye,... Read More
The internet is a wonderful source of information and full... Read More
Submitting your website to the main search engines should be... Read More
You have invested your time and money into putting up... Read More
So you have your website and you've done everything right... Read More
Are you happy with your website? (Does your business even... Read More
We will start with the best, than make our way... Read More
Let's see here... as of today Google states it has... Read More
Write it, offer it for free on your site and... Read More
Webmasters across the globe are involved in a race to... Read More
The most successful advertising is obviously expensive. There are ways... Read More
There are many ways to promote your website for free... Read More
Virtually all website owners concentrate their efforts and energy into... Read More
Free For All Links Pages have been given a bad... Read More
So you have a new website but the phone isn't... Read More
Each week I receive dozens of article submissions to my... Read More
Learn How To Use These Six Explosive Marketing Techniques To... Read More
Over the past couple of months it has been quite... Read More
Seeking effective affordable website promotion should begin with listing your... Read More
The best way to avoid being blacklisted by the search... Read More
When you are deciding on the major search engine directories... Read More
Viral Marketing is allowing people to giveaway and use your... Read More
Culture and Website Localization With the rise... Read More
Many people miss out on some very valuable promotion opportunities... Read More
A great way to get the word out about your... Read More
Business is war.To get to the top, you must fight... Read More
Consider for a minute my son's website for grass mowing,... Read More
Website promotion Internet marketing is perhaps the most important part... Read More
Many companies after spending a substantial amount of money on... Read More
Search engine optimization by some is considered a science and... Read More
If your website is not generating a lot of sales... Read More
Most people who are not doing well on the internet... Read More
You have your site into the search engines, but where... Read More
Once you have built and uploaded your home business website... Read More
1. Directory Linking Create a directory of web sites on... Read More
Making money with your web site is the dream and... Read More
Recently one of my students asked a great question: We... Read More
I feel the most effective way to get people to... Read More
Do you know why your website is not making money... Read More
The following traffic generating ideas do not require costly set-up... Read More
Measuring and understanding your Website's success is a critical process... Read More
Until recently, audio, video, Flash, and static graphics were all... Read More
If you've ever been to a popular forum hosted by... Read More
How many competitions are there running on the net at... Read More
Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More
You may already have thought about the following 3 ways... Read More
Interested in boosting your link popularity, raising your Google PR,... Read More
How to improve conversion rate for your website? How to... Read More
Repetition is the key to getting your adverts and promotion... Read More
Every web business should be using testimonials. Testimonials are extremely... Read More
Here's ten simple yet POWERFUL ideas for you to reflect... Read More
The shortcut to succeed in business is to do what... Read More
One of the most frequent questions I get asked by... Read More
Web Site Promotion |