How to Test a Keyword for Success!

Finding the successful keywords is crucial in order to get not only a lot but the right quality of traffic to the website. Attractive Keywords are important for both: search engine optimization and CPC campaigns. It is a process of trial and errors and this work needs a lot of dedication. People use keywords in order to search what they need. A keyword can be a single word or a phrase. You need to expose your website with the right keywords in order to attract people.

Preparatory work

You need to find out what people are looking for on your website. What are the relevant terms to search for the information or offers on a certain website? If a website sells e-books, the people might not only type in the word e-book, they might look for a specific e-book and use specific phrases. It makes a difference, if a website offers e-books for business purposes or entertainment. The people could type in either marketing e-book, business e-book, affiliate marketing e-book or star wars e-book, Harry Potter e-book.

If there are famous brand names on your website, you may use them to attract people. An e-book website could be an affiliate of Amazon and thus use the brand as keyword.

Test the keywords!

You will create a list of keywords and you will need to test how popular and useful they are. You may use these keywords on your website, within the meta tags and in the description and keyword list of your submissions to directories and search engines. The internet offers some useful and free tools to test them. Testing keywords is recommendable.

Some useful, free tools for testing keywords

The Keyword Selector Tool of Overture lists a lot of suggestions with alternatives of single keywords and phrases of the tested keyword. It counts a search term that has been used during a month. Thus the popularity of keywords and phrases can be determined.

Google Adwords estimates the possible traffic in clicks per day of a keyword. It displays the possible average position if using Google Adwords. It calculates the daily costs according to a given budget. It finds alternatives to each tested keyword. Google shows the clickthroughrate CTR. This is the percentage of clicks that a website receives in relation to the impressions (the number of times a website is shown). The higher the clickthroughrate the stronger the keyword!

Goodkeywords is a free windows software for finding the perfect set of keywords for the webpages. The software can be downloaded. No registration is required.

It is possible to subscribe at Wordtracker.com. They submit regularily lists with the most popular keywords in the internet. This information can help to find out trendy keywords as well as keywords that show a sustainable popularity. Paris Hilton is a very popular keyword, but is it useful for a website that sells e-books about software applications?

Using, supervising and revising keywords

It's not easy to find and choose the right keyword. The described tools are very useful. The reality has to show the results. It's important to supervise and track the used keywords weekly and to revise them from time to time. Even a CPC campaign on a small budget can be sufficient to determine the trends and popularity of the used keywords.

Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Visit her web site: AGM Home Business

---

Internet Marketing and Getting Your Site Noticed

You may have created and established the best Web site... Read More

Why The One-Pronged Website Promotion Method Doesnt Really Work

Would you attempt to use a cell phone with a... Read More

Web Site Promotion: 10 Reasons Why Your Web Site Is Not Making Money

Do you know why your website is not making money... Read More

Searches and Summaries

The Web is constantly growing and changing. The key issue... Read More

Do We Need Web Directories?

WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More

Ten Heavy Duty Online Sales Grabbers

How to improve conversion rate for your website? How to... Read More

Donuts Anyone?

When we ran the contest back in 1998 we had... Read More

FFA / Reversed Marketing

Have you ever submitted your ad to an FFA page?... Read More

Why Running Contests Can Help You Attract and Retain Quality Community Members

Assuming that it is legal to do so in your... Read More

Why Your Site Needs Fresh, Relevant Content

It is said that content is king, but today 'fresh,... Read More

Joint Venture 101 - The Quickest Way To Build Your eBusiness (PART 1)

This article reveal the same techniques that many Internet marketing... Read More

Streamline Your Training Costs with Streaming Media

Streaming Media?now a well accepted Internet technology. Yet streaming is... Read More

DMOZ - Is it Still Worth the Submission Time?

DMOZ is known all over the internet as being the... Read More

4 Steps to a Robot?s Tea Party

Creating a new website is only the first stage in... Read More

Top 10 Reasons Why I Reject Article Submissions

Each week I receive dozens of article submissions to my... Read More

Web Site Promotion: 10 Eye-opening Secrets To Sky-rocket Your Sales

If you're having problems generating a lot of sales at... Read More

Ineffective and Unethical Web Site Promotion Methods

In this article I discuss some ineffective and/or unethical website... Read More

5 Totally Free Website Marketing Tools

I've collected some really cool free products for you that... Read More

1 Seldom Discussed Method Of Web Promotion

So you've made the perfect web site (in your eyes... Read More

Website Promotion: 10 Reasons Why People Dont Visit Your Web Site

If you are not getting traffic at your website and... Read More

11 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

Promotion Techniques Dont Have To Be A Hassle

Are you tired of writing countless eMails to other webmasters... Read More

How To Promote Your Online Store

OK. So you took the leap and started your online... Read More

Website Development and Promotion Tips for Internet Marketing at Home

Managing your online business from home is a great way... Read More

Visitors Through Search Engines

You have your site into the search engines, but where... Read More

How to Make Your Website Sticky!

Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More

How To Acquire One Way Inbound Links

How can one get a good ranking in the major... Read More

Web Advertising: 5 Uncommon Ways To Generate Online Business Ideas

Success in business thrives on ideas.The more creative you're the... Read More

The 4 Keys to Great Website Promotion ? Helping Others with Friendly & Useful Services

With all the "How To" articles, and great advice available... Read More

How Can You Promote Your Online Business Offline?

Many people miss out on some very valuable promotion opportunities... Read More

How To Draw Visitors To Your Web Site By Holding An Online Contest Or Sweepstakes

Holding a contest or sweepstakes can draw a lot of... Read More

The Basics Of Free Web Site Promotion

It's easy to forget the fundamental components of Web site... Read More

Five Fun Ideas That Increase Online Traffic

1. Using Hidden Links to increase subscribers or for a... Read More