7 Powerful Tips on Creating Good Content for Your Website

So what is all the talk about having a lot of "content" on my website? And what is "content" exactly? And how will it help my business grow and prosper? I get these questions from my internet students all of the time. Let me say this?Having a lot of great content is one of the key ingredients to those websites that are successful and profitable.

Once I explain the value of content to my students they almost always chime back with "but I can't write!" Never fear, there is always an answer for the creative mind.

1. Don't Like to Write - Find Those that Do

One of the simplest solutions if you don't like to write is to find those that do. Where? Elance.com is a good place to start. They have all kinds of writers that write on all subjects. Sign up for an account and post a job. Try to be as specific as possible as to your writing needs. For example, topic, style, word count and so on. You will receive back bids from a numbers of authors. Read what they have to say and read their sample works. A little tip: if you go with the cheapest guy on the block, you will probably get poor work. So it is better to at least go middle of the road in terms of pricing. Expect to pay a minimum of $15 an article for about 400 words or so. Another little tip is to give 2 authors the same project and see which one produces the better work.

2. Press Release - Hear all About It!

There is a fine company called PRWeb.com that will distribute your press releases. It's not free and depending upon what kind of "contribution" you want to make, it will cost anywhere from $10 to $80. The key here is to study their website and learn. A Press release is not a sales letter and they post guidelines and even have a teleconference to let you know how to get the most out of your press release campaign. I highly recommend it. I would recommend doing a $10 press release to get started as a way of walking before you run. The first time I used the service I made a few blunders unknowingly and was glad I hadn't spent the $80! This tool can be invaluable to get your information out to thousands of resources with your website address on it.

3. OPA - Other People's Articles

You can go to any number of article directories and use their articles for FREE. But remember to use the author's resource box at the end of the article or you are violating copyright laws. A resource box has the author's name, small bio and their website address. Go to Google, type in 'Article Directories' and a whole slew of them will appear. I like to go with the better known ones that have quality content. I have all of my articles at tops directories like www.articlecity.com and www.ezinearticles.com. Those are two good resources and of course, there are about two dozen more or so. Most article directories are organized by subject matter or expert authors and you can do your searches quite easily. If you find an author you really enjoy, it would be wise for you to make contact with them. Let them know you would like to be on their update list when they produce new articles.

4. Clubs, Organizations and Trade Magazines

Let's say that you need content for your gardening website that specializes in perennial gardens. There are probably thousands of gardening clubs, organizations and trade magazines that have newsletters or materials you can reprint. Contact them and let them know you are looking for quality articles, newsletters, tips, secrets, ideas on perennial gardens. You might just be surprised how much information they would be willing to share as long as you give them credit for their work and publish their website address in return.

5. Start a Blog - Never-ending content

Try blogspot.com and set up your free blogger on your website. If you don't know how to do it, just get your favorite webmaster to set it up. It isn't that complicated but it can be invaluable. You can get it going by making your own posts. You can share your own information like " 3 Easy ways to keep your gardens bug free this summer" or you may have read something in a magazine that says " Ortho has come out with Zappit bug spray that will keep your gardens beautiful all summer long?I have used it and here is what I found that maybe useful to you." You can comment, question, inform on a blog. Keep your blog useful and people will come to visit and hopefully contribute regularly.

6. Testimonials - Why people should do business with you?

The more testimonials you can get the better. You may have to offer an incentive for people to take the time to write you a testimonial longer than a sentence or two. Let's say you sell custom made cowboy hats. You know people love them because they come back and buy more than one. You could offer an incentive such as "If you love our cowboy hats, we would love to hear about it. When we receive your letter telling us why you love our hats so much, we will send you a coupon for 20% off your next hat purchase." And then you have a testimonials section flooded with letters from your customers. If you can scan them in so people can see the originals, all the better for credibility.

7. Reviews - Your opinion counts!

Let's say you sell high end power tools to the custom furniture builder. You could write reviews on the different products pointing out the positive and negative features. Trade journals in this field probably have reviews of products as well and the companies who manufacture them. You can re-word them to fit accordingly. Or better yet, if you have used the tools, you are skilled enough to let people know what features are great and why they should buy it.

Hopefully, you now understand how to get great content on your site without picking up a pen or pounding away on the keyboard. Our next article will discuss why content is so important and how it can help you with your search engine rankings and ultimately result in sales.

Jan Peterson founder of http://www.goldstarreview.com researches and reviews business opportunities including internet marketing, real estate investing, affiliate marketing, financial investing and more. Over 400 FREE reports available.

---

Ten Tips for Promoting Your Website

Well I started out with seven, Free and low cost... Read More

The Best Way To Promote Your Website

Everyone would like an increase in traffic to their website... Read More

The Importance of Page Content

The Importance of Page ContentThe content of a page is... Read More

Get Listed at DMOZ

When you are deciding on the major search engine directories... Read More

Website Promotion Internet Marketing Will Keep You On Top

Website promotion Internet marketing is perhaps the most important part... Read More

Using Free For All Links Pages as an Effective Marketing Tool

Free For All Links Pages have been given a bad... Read More

Online Promotion: 10 Easy Ways To Maintain Profits When The Economy Is Slow

When the economy is down, your website sales may go... Read More

Test Your Website Marketing Knowledge

Here are 5 questions to flex your mental muscle to.... Read More

Make Your Web Site Work More So You Can Work Less

Do you know how your web site fits into the... Read More

Keeping It Clean Could Give You A Boost

Keeping it clean could give you a boost.By Mark White... Read More

Donuts Anyone?

When we ran the contest back in 1998 we had... Read More

Website Promotion ? The Power of Writing Articles

I've been operating two small retail Websites for several years... Read More

Top 10 Reasons Why I Reject Article Submissions

Each week I receive dozens of article submissions to my... Read More

SuperCharge Your Website With Multi Linking

Here's a fairly obvious Multi Linking Strategy that is probably... Read More

5 Cheap Ways to Promote Your Website Offline

We get so caught up with internet marketing and "web... Read More

Branding With Banners

You might have heard that banner advertising is dead. Nothing... Read More

Top 7 Ways To Promote Your Website, NOW

We will start with the best, than make our way... Read More

Is Reciprocal Linking Dead?

There was a time when reciprocal linking was a number... Read More

Why Your Site Needs Fresh, Relevant Content

It is said that content is king, but today 'fresh,... Read More

Get Thousands Of Clicks To Your Website For Free

Do you want to advertise about your website?Wait and have... Read More

Criteria For Selecting Good Directories!

Directories are the best means for getting related links and... Read More

Web Site Promotion: 42 Deadly Ad Copy Sins To Avoid, To Ensure Rapid Success

Most people who are not doing well on the internet... Read More

Not Common But Effective Free Marketing

We all know the many "free" traffic producing avenues. We... Read More

Improve Your Website In 3 Simple Ways

You may already have thought about the following 3 ways... Read More

Manual Submission To Directories: One Of The Most Tedious Part Of Managing An Online Business

(but also one of the most crucial part)It is time... Read More

The 5 Key Steps To Promoting Your Website

Promoting your website can seem like a daunting, complicated task.... Read More

Writing Quality Articles to Promote Your Business

Writing and distributing articles is fast becoming a popular method... Read More

7 Affiliate Success Steps

How to get your business exposed for free!Everybody in the... Read More

Website Promotion: 10 Ingenious Ways To Defeat Your Competition

Business is war.To get to the top, you must fight... Read More

Web Site Promotion: 10 Reasons Why Your Web Site Is Not Making Money

Do you know why your website is not making money... Read More

Write It and They Will Come

Write it, offer it for free on your site and... Read More

Generating Inbound Links

Content One of the best ways to encourage website owners... Read More

Free Traffic From Articles ? Plus A Big Hidden Bonus

Writing articles for submission and distribution on the internet is... Read More