How Important are Back Links?

When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links. Google then takes your website and performs a mathematic equation and places a numeric value on your website depending on one of the most important features, reciprocal or back links.

A back link and reciprocal link are identical. They both say the same thing to the Google engine, that your site should be ranked higher in the order because other people find value in what your website has to offer, thus they provide a link to your site. In turn, you keep a closed loop by reciprocating the favor to the other website by extending the same courtesy of a back link. Thus creating a solid network connection. Google likes to see interconnectivity and will reward your website well for planning it this way.

There are drawbacks to the equation. As things change a website that you are affiliated with may drop a hyperlink or a page may get accidentally deleted. When the Google robot goes through your website and finds a dead link it notes that you aren't keeping good care of your website and punishes your web rank by reducing its point value. If you wish to know what your sites current point value is download The Google Toolbar and search for your website www.yourwebsitename.com in the box and perform a Google web search. Upon reading the full URL, Google will go directly to your site first thus pulling up your home page. There on the toolbar will be a page rank for your website between 1 and 10. 1 being a less visited and noted website and 10 a site that screams traffic 24/7.

Some of the individuals you share reciprocal links with may in fact scan all their links for continuity, should they receive a bounce back for a broken link on your website you can be assured you will receive an email from them. Keeping your website in balance with other sites you share links with will keep the Google engine happy. If you go off and add a company that is not Google friendly, meaning they have no back links you may also lose points.

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

In The News:


pen paper and inkwell


cat break through


Website Promotion

Have you ever wondered why some websites get a thousand... Read More

Avoid These Common Mistakes With Your Links...

Links are the main pillar of your website. To navigate... Read More

Writing Quality Articles to Promote Your Business

Writing and distributing articles is fast becoming a popular method... Read More

Web Site Promotion: 42 Deadly Ad Copy Sins To Avoid, To Ensure Rapid Success

Most people who are not doing well on the internet... Read More

Web Advertising: 5 Uncommon Ways To Generate Online Business Ideas

Success in business thrives on ideas.The more creative you're the... Read More

What Can You Do To Beat Your Competition?

In many cases when you start a new website you... Read More

Increasing Link Popularity WITHOUT Exchanging Links

Yes, it can be done. Here are 7 ways that... Read More

Personalized Search Versus Personal Choice

Personalized search is a hot topic especially since Yahoo! and... Read More

Online Promotion: 10 Easy Ways To Maintain Profits When The Economy Is Slow

When the economy is down, your website sales may go... Read More

Set Your Site on the Right Trajectory by Submitting It to Every Directory

Webmasters across the globe are involved in a race to... Read More

4 Steps to a Robot?s Tea Party

Creating a new website is only the first stage in... Read More

Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable

Are you interested in empowering your website so it will... Read More

How to Write Effective Web Copy

Writing effective web copy begins with an understanding of what... Read More

Internet Directory Submission, Sure Way To Link Popularity

Most website owners fail to differentiate between a directory and... Read More

11 Ways to Promote Your Blog

1. Ping weblogs.com and other search engines. When you ping... Read More

Build Your Own Online Network

Many online business owners and marketers use a variety of... Read More

DMOZ - Is it Still Worth the Submission Time?

DMOZ is known all over the internet as being the... Read More

How To Obtain Free Advertising For Your Online Business

The beauty of the Internet is that it allows you... Read More

How Building a Fanbase will Make You Sales

If you've ever been to a popular forum hosted by... Read More

Whats Wrong With Your Promotions?

How many times have you been frustrated with your promotion... Read More

Outsourcing Website Services - Can Your Business Benefit?

Would it surprise you to know that Compaq Computer? outsources?... Read More

Reach Your Web Site Goals By Attracting the Right Visitors (Part 2 of 2)

An important question to answer when creating or revising a... Read More

5 Reasons Why Link Swapping Is Killing Your Website

I created my first website in 1995 - it was... Read More

Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die

On the Internet, links are very important for websites to... Read More

Create a Google Sitemap for Your Web Site

Google Sitemaps is a simple and fast way for your... Read More

How to Get Hundreds of Links to Your Site

If you are website owner and you have begun exchanging... Read More

I Have A Web Store?? So What?

Just because you put up a web store doesn't mean... Read More

Promote Your Website Using Newsgroups

At present there are over 3.3 billion pages indexed by... Read More

Whats The First Thing Your Prospects See When They Visit Your Website?

I just reviewed a new website and I'm in shock.... Read More

Building Online Visibility: A Three-Point Plan For Any Business

The latest trend in online marketing focuses on local search.... Read More

Why The One-Pronged Website Promotion Method Doesnt Really Work

Would you attempt to use a cell phone with a... Read More

Internet Web Site Marketing: The Secrets Of Endorsement Marketing

What is endorsement marketing?Endorsement marketing is having famous or reputable... Read More

One Way Link Building Campaigns

This article explains in detail the various issues related to... Read More