We have a running joke in our office that one day we'll load a page and it will say "You have reached the end of the World Wide Web" and it will be the truth. I've visited so many web sites in my time, it's unreal. There are a few web site features and practices that keep popping up, in spite of their highly detrimental nature. I find myself, day in and day out, advising clients to remove something or other from their web site, as it is stunting their online business potential. But cleaning up the World Wide Web one client at a time isn't very efficient, so I'll share with you the Top 10 most ludicrous things you can do on your web site, and hopefully we'll get this mess cleaned up.
1. Frames - Most of you are probably rolling your eyes right now, saying "I know, I know" but there not only still is a large amount of sites that use frames, there's actually a very dangerous counter-argument to this going on.
Frames section off your web site, making multiple smaller windows within one page. It sounds harmless enough, but the code behind a page with frames is very short, only referring to the pages that fill in the smaller windows. This hides any text you have on the page, any headings, any links, image names and alt text, comment tags, and a lot more from search engines. In short, frames hide 99% of your site's content from the view of search engines, fooling them into thinking your site is virtually bare.
Now, recently Google has announced that their search algorithm is newly able to see past frames and find all of your site's content. Problems remain, though, in that the algorithm does not yet index pages with frames well. This also doesn't fix the problem with other search engines.
There's some kind of Rebel Frames Force or something that use Google's new indexing ability as an argument for frames, among other even less valid points. "But what about this and what about that?" they argue. I say to you, rebel framers, why bother? I really don't understand why this inane argument continues. You can easily avoid any potentially harmful side-effects of frames by using tables. It looks exactly the same, if not better, and we know for sure that all search engine robots can decipher the uncomplicated table code. A smart site owner would simply not take the risk.
2. Keyword-rich Text Embedded in Images - Another fabulous way to shoot yourself in the proverbial foot. Search engines can't read text in an image, so if most of your web site's textual content is within images, you're pretty much done for. Come on people, keywords are what make the Web go 'round! The idea is to have as many applicable keywords as possible within your site visible by search engines, right? So it really doesn't make much sense to take some of those keywords and hide them. There is no counter-argument to this. It's simple, if you want traffic, get your keywords out of images.
3. Entrance Pages/Flash Intros - This practice will not just have a negative impact on search engine optimization, it also subtracts from your site's user-friendliness.
Search engine robots want to find out what your site is about as soon as they can. In other words, they want to find content on the front page. This means that there absolutely must be keyword-rich text on your opening page. It is fairly easy to comply with this while having an intro page, but it doesn't solve the user- friendliness issue.
Think, for a moment, about how you surf the web. If you're like the majority of surfers, you're looking for information and you want to find it fast. Simply put, an intro page is one more step that has to be taken before getting to the good stuff. Speaking from personal experience, if a site has a flash intro or an entrance page and I'm in a rush (which defines my life), I'll leave and find another source of the info I'm looking for. Essentially, I feel that sites with such opening pages, have little respect for my time and I don't want to venture into the site any further to find out how many other ways the site owner has found to elongate the simple act of supplying information. It's simply easier to find another site. Really, what exactly is the purpose of an entrance page? Try as I might, I just can't think of one.
4. Music - O.K., This is my biggest pet peeve. There is nothing more annoying than sitting down on Sunday morning, steaming cup of coffee in hand, opening iTunes to listen to the latest R.E.M., starting to surf the web and suddenly hearing a midi version of Greensleeves turn Losing My Religion into something that sounds more like a cat dying.
With the growing popularity of mp3s, you'll be hard pressed to find someone who doesn't listen to their own music while they're on the web. It is absolutely guaranteed that you'll turn some visitors away from your site if you insist on having music load with it.
"But, what if I offer a button that will turn the music off?" some people ask. Most web site visitors who are listening to music won't stick around long enough to find your off button. In my case, as soon as I hear one note, I hit the back button. There is always another site to find the information I'm looking for.
5. Large Media - Java applets, video media and images can be a real pain in the you-know-what when they haven't been optimized. There are so many poorly written java apps out there that will actually crash browsers. Large videos and images will cause your site to load slowly and visitors to leave before they even see the fully-loaded page.
Make sure you test any java apps across several browsers. If there's any delay in loading, trash it or fix it. Optimizing large images is also necessary. Adobe ImageReady will significantly cut down the loading time of your image while saving it's quality and dimensions.
Video should be an option. Never have it load with your site. Most people don't have the time to sit around watching videos on web sites, let alone wait for videos to load. Pictures and text will tell your story just as easily.
Internet users still use dial-up accounts and with the rise of people accessing the internet from their mobile devices, shaving every second possible off the loading time of your site will ensure that visitors do not get impatient and leave.
6. Limited ways to contact - Believe it or not, I've actually come across commercial web sites that have absolutely no way to contact anyone associated with the site. Unless you hope your web site visitor's reaction to the online representation of your business to be a string of profanity, I wouldn't suggest taking this route. In fact, I've always urged clients to offer as many ways as possible to contact them on their web sites. Phone, fax, e-mail, contact form, mailing address, etc.
Everyone has their own preferred method of contact. A lot of my clients prefer talking on the phone and probably wouldn't be my clients if all I offered as a contact method was e-mail. Me, I hate talking on the phone and filling out forms. If you don't offer a link to your e-mail address on your site, you probably won't hear from me. But what about spam, you say? Well, you'll just have to decide for yourself what's worse, losing potential paying customers or getting more spam.
7. Long Pages/Entire Site in One Page - When loading a site, finding a page that seems to go on forever can seem daunting. The same amount of information, organized into several pages will seem a lot less scary to your visitors. Labeled pages and sections will lead your visitor to exactly the information they're looking for as opposed to making them search lines and lines of text to find it. Well organized content on several pages is also something that pleases the search engines.
8. No Link Exchange Policy - A lot of web sites out there don't exchange links as a rule. This will not only stunt the growth of your link popularity, but potential traffic that could come directly from those links would be lost. You don't have to exchange links with every interested site, but turning them all away is a dangerous practice.
9. Cross-Browser Compatibility Check - Always, always, always check what your web site looks like and how well it functions on other browsers. Do this whenever you update, make new pages, or new versions of browsers come out. I've seen some pretty funky stuff around the web that's been caused by non-compatibility. Title images on the bottom of the page, invisible links, missing images, even some sites that cause browsers to crash.
Here are some of the more popular browsers: Microsoft Internet Explorer (IE)
Netscape
Opera
Mozilla
Apple Safari
Download a copy of each of these and check your site! I realize most of you use Windows and can't check your site on Safari, so find a friend who has a Mac. Mac users are growing in numbers and can be some of your web site's visitors. Make sure what they see is what you want them to.
10. Free Web Space/No Domain Name - This one is all about professionalism. To avoid having your business seem about as serious as little Sally's lemonade stand down the street, don't host it on free web space like Geocities, Angelfire, etc. Get your own domain name. It costs an average of $30/year and you can find good hosting for $10/month, sometimes less. If you can't afford that, I suggest you turn off your computer and sell it for food. Free hosting is straight cheese, and your visitors will get the feeling you're not taking your business seriously.
So, there you have it. The top 10 most ludicrous things you can do with your web site. I've heard some web site owners argue that their site visitors have complimented their videos, java apps, music, etc. Just keep in mind, the visitors who don't like this stuff leave and you probably won't hear from them.
The goal of your commercial web site should be to soak up every last potential paying customer from the web. Any of these 10 points can turn paying customers away. Respect your visitors' time, try to make their experience on your site as quick and full of information as possible. Be organized and professional and let your audience see that you know what you're doing.
Courtney Heard is the founder of Abalone Designs, an Internet Marketing and SEO company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtney's articles are available at http://www.abalone.ca/ resources/
Well I started out with seven, Free and low cost... Read More
Would you like to prevent Internet users from visiting your... Read More
When the economy is down, your website sales may go... Read More
Success in business thrives on ideas.The more creative you're the... Read More
Who me? Track?Now I realize some turn a blind eye... Read More
If you want your customers to keep coming back To... Read More
Fresh Web Content Yields Better Search Engine ResultsAll too often,... Read More
"One in a million". What do I mean by that?... Read More
Once your site is launched, half your battle is won.... Read More
The Web is constantly growing and changing. The key issue... Read More
Promoting your website might seem like an enormous task that... Read More
People are so focused on promoting their websites on the... Read More
The number one key to getting business in the real... Read More
Website promotion is no longer easy to do.But if you... Read More
Personalized search is a hot topic especially since Yahoo! and... Read More
Many companies after spending a substantial amount of money on... Read More
Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More
Website owners and webmasters who are trying to improve their... Read More
Have you ever submitted your ad to an FFA page?... Read More
When setting up your website for SEO (Search Engine Optimization)... Read More
You might have heard that banner advertising is dead. Nothing... Read More
Writing articles for your site and for the use of... Read More
If you're having problems generating a lot of sales at... Read More
Here are 5 questions to flex your mental muscle to.... Read More
1. Give Away An Electronic Information Product The product could... Read More
Promote your website using articles - Internet is all about... Read More
When it comes to website marketing and promotions, you need... Read More
Web analytics. Don't worry, it's not as boring as it... Read More
Viral Marketing is allowing people to giveaway and use your... Read More
The Importance of Page ContentThe content of a page is... Read More
On a regular basis I receive e-mail through all my... Read More
Record keeping measurements for Internet marketing Record keeping tracks money... Read More
You have your site into the search engines, but where... Read More
Driving traffic to your website can be a time consuming... Read More
This author's open-source marketing plan, as announced on June 29,... Read More
Assuming that it is legal to do so in your... Read More
When setting up your website for SEO (Search Engine Optimization)... Read More
The Internet can be a confusing place to do business.... Read More
Writing and distributing articles is fast becoming a popular method... Read More
Got one? Two? Three?If you have competitors, then you should... Read More
If you've gone through all the hard work of a... Read More
Here are 10 power secrets to help your website promotion... Read More
Some Internet marketing experts have claimed that the best way... Read More
If you desire to succeed in internet promotion, you must... Read More
Does your web site's visitors keep on hitting the back... Read More
How can one get a good ranking in the major... Read More
If you are not getting traffic at your website and... Read More
Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More
(but also one of the most crucial part)It is time... Read More
If you are website owner and you have begun exchanging... Read More
Google Sitemaps is a simple and fast way for your... Read More
Let's face it. Getting webmasters to link to your site... Read More
Holding a contest or sweepstakes can draw a lot of... Read More
One of the best ways to promote a Website inexpensively... Read More
When I first began attempting to make money on the... Read More
Just because you put up a web store doesn't mean... Read More
It's no big secret that banner ads have become less... Read More
Here's ten simple yet POWERFUL ideas for you to reflect... Read More
On the Internet, links are very important for websites to... Read More
Most new webmasters face the same conundrum: how can I... Read More
Who me? Track?Now I realize some turn a blind eye... Read More
Directories are important to your ranking and success with Search... Read More
Do what I did. Learn these 10 insiders' ad writing... Read More
In many cases when you start a new website you... Read More
You are an attorney or other service or product provider.... Read More
Measuring and understanding your Website's success is a critical process... Read More
Web Site Promotion |