Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal marketing force.
If you are a non-techie like me, you may not have heard of what a "sticky" Web site is (it is the stuff that lures visitors back again and again). But we do know we want that!
Forget getting to the top of the search engines. Let your Webmaster do that. Instead, try out some of these low- maintenance ways to bring 'em back to your Web site for more.
1. Upload new, original, and useful content often. Do not think of your Web site as a virtual brochure. Avoid blatant ads such as banners, which turn visitors off. Give them information only they can't find anywhere else-and give it free. People want and need how to's, especially.
Always think benefits when you post some new article. Helping your visitors get what they want will bring their trust and respect as an expert, and eventually, bring you profit from your book, other products, or service.
2. Update your Web site content regularly and often, perhaps daily or weekly. If someone visits your site and finds nothing new, they will disappear into cyberspace and spend their time on other sites.
If you don't want to write articles, copy and paste other people's articles or tips from their ezines or Web sites with their permission, of course. Keep the pieces under 1200 words. Common lengths are anywhere from 75-1000 words. You can include a tip list, past feature articles from your ezine, an excerpt from your book, poetry, a heart-felt story, or a character sketch from your fiction book.
3. Publish your own ezine. Make it short and sweet. Start with a monthly, then see if you can do it bi-weekly. If you don't stay in regular touch with your possible buyers, they will forget you and your book's message.
People want to know you better, so they can trust you and think of you as an expert in your field. Your free information, tips and resources will keep them as subscribers. If they like your ezine, they will recommend it to others. The opt-in eNewsletter tops all other ways to drive traffic to your site, and it can be mass mailed free, too. Check out www.topica.com.
4. Include a recommending service on your site. Your repeat visitors create new traffic. Check out www.Recommend- It.com. It's free, fast, and versatile. Each time someone recommends your site, they are entered in a contest to win a Palm V reading device and a chance to win $10,000.
5. Host a forum on your site where people can interact fully and you can share your knowledge and offer suggestions. It's a great way to help others and get these people visiting your site often because they want to know you as a real person. Without a chance to interact with you people lose interest.
Allow your visitors to post a message or reply to other messages. They will check back every few days for new messages or replies. To find these services, do a search on "free webmaster resources." Two specific ones: http://www.delphi.com and http://www.evryone.net. Check out this discussion group http://www.ablake.net/forum/
6. Remind your visitors to bookmark your site. Tell them you update material every day or week. If you omit this, you pass up a great opportunity to lure repeat, loyal visitors. You want more visitors, and you want them to spend a lot of time on your site. The more time they spend on your site, the more likely they will check out your products or services pages.
The biggest complaint from clients is that they get hits, but not enough sales. When you follow the above tips, you'll be much more likely to succeed at increased sales.
7. Serialize some of your content. If visitors get it all in one visit, what's to keep them coming back?Put one part of an article, special report, or excerpt from your book on your site each week or so. Let people know this through your ezine.
8. Post a monthly special only for your Web visitors. Call it "Discount of the month," or"Freebie of the month." Without incentives your audience will go elsewhere. Go to your files now, and see what you can use. This fabulous technique has worked well for the author.
9. Enjoy the journey. Each day, you can learn something that will make your Web site more real, more YOU. Let your passion show! Add some personal information such as the personal column. 'The Coach's Corner" is a new column in the ezine, "The Book Coach Says." It mentions personal writing and marketing set backs, boo boos, along with a tip or so. Put personal messages on your site too.
10. Allow everything you do on the Net to be easy and fun. If you don't love to create ad copy, or if you don't like the technical side, delegate it to someone who loves it. Do what you do best and hire the rest. It's far smarter to eliminate all struggle from your adventure, so you will shine at what you do.
The biggest complaint from clients is that they get hits, but not enough sales. When you follow the above tips, you'll be much more likely to succeed at increased sales.
Judy Cullins ©2005 All Rights Reserved.
Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.
===============
Email her at Judy@bookcoaching.com or Cullinsbks@aol.com Phone: 619/466-0622 -- Orders: 866/200-9743
Web Site Awards are given from other sites to reward... Read More
Have you even been to CNN's website? Odds are you... Read More
Do you have a website or are you planning on... Read More
Almost anyone who has tried submitting to free-for-all sites will... Read More
You own a website and you want more traffic. More... Read More
Write it, offer it for free on your site and... Read More
So you've made the perfect web site (in your eyes... Read More
Google is the most popular internet search engine and even... Read More
Do you dream of running your own business? Well, get... Read More
Are you making money from your website?Will you like to... Read More
How many competitions are there running on the net at... Read More
Everyone would like an increase in traffic to their website... Read More
Some Internet marketing experts have claimed that the best way... Read More
You have invested your time and money into putting up... Read More
A back-end product is a product that you attempt to... Read More
Every good marketing plan should have a section on ongoing... Read More
Maybe you are a Doctor or a lawyer. You've built... Read More
1. Generate Targeted Traffic from Online Discussion Forums.Online discussion forums... Read More
With learning about online promotion, there is so much information... Read More
Writing articles for your site and for the use of... Read More
One of the great advantages of advertising and marketing on... Read More
The Google patent application submitted in March, 2005 has generated... Read More
I feel the most effective way to get people to... Read More
As an authorative hub a link from a DMOZ directory... Read More
Search engine optimisation ? it's the holy grail of website... Read More
1. Start your own internet radio station. It could be... Read More
Webmasters across the globe are involved in a race to... Read More
After the incredible success of Hotmail.com, the use of signature... Read More
So you have a new website but the phone isn't... Read More
Record keeping measurements for Internet marketing Record keeping tracks money... Read More
Many of you will remember the line from the movie... Read More
Quickly making money with a website is the dream of... Read More
Accessibility: Is your website causing you to loose potential clients?With... Read More
Would it surprise you to know that Compaq Computer? outsources?... Read More
1. Give people a free subscription to your e-zine. Almost... Read More
After the incredible success of Hotmail.com, the use of signature... Read More
How to improve conversion rate for your website? How to... Read More
Stop wasting your time and having your energy sucked dry!... Read More
Here are 10 power secrets to help your website promotion... Read More
I've been operating two small retail Websites for several years... Read More
Does your web site's visitors keep on hitting the back... Read More
After spending substantial time and efforts the big day came... Read More
Do you know how your web site fits into the... Read More
Do you want to advertise about your website?Wait and have... Read More
If you've subscribed to an seo newsletter for longer than... Read More
Directories are the best means for getting related links and... Read More
Do you want to achieve extra-ordinary success in your online... Read More
Everyone likes to read or get a referral about something... Read More
(but also one of the most crucial part)It is time... Read More
It's no big secret that banner ads have become less... Read More
You may ask, what is perpetual marketing?Perpetual marketing means when... Read More
Measuring and understanding your Website's success is a critical process... Read More
How many times have you been frustrated with your promotion... Read More
Getting targeted web site traffic from other people's websites is... Read More
1. Start your own internet radio station. It could be... Read More
Yahoo! allows you to set up your own front page... Read More
Culture and Website Localization With the rise... Read More
This article explains in detail the various issues related to... Read More
Before one can fully understand the importance and necessity of... Read More
Delivering Quality Traffic to your website is essential in helping... Read More
Many people, in a rush to spike sales through the... Read More
Acquiring relevant backlinks to your website is one of the... Read More
When you build your website you need to have a... Read More
Do you know why your website is not making money... Read More
Your biggest asset when becoming an internet marketer is to... Read More
Search engine optimisation ? it's the holy grail of website... Read More
Web Site Promotion |