Do We Need Web Directories?

WEB DIRECTORIES

Directories play an important role in aiding a site's web visibility. Crawler-based search engines will, upon finding your site on a directory, or series of directories, consider these directories as one-way links. This will then add importance to your site's relevance in the "eyes" of these search engines and will most likely increase the chances of your site being added to their listings.

Relevant reciprocal link exchanges are given some importance by search engines but the most valued links, those which are most likely to boost a sites rankings in the major SES are one-way links - sites that accept your link without requiring a reciprocal link from you. These links are highly regarded due to the reasoning that other sites must hold your site in high enough esteem that having your link on their site is acceptable without an exchange requirement. Consequently, the more one-way links, the better!

Few, if any, sites today will agree to a one-way link favoring your site. The only way to achieve this is thru submitting to web directories.

Web directories and search engines have made a conscious effort to exclude bulk submitters. You've seen the ads - "We submit to 1,500 search engines and directories for $10.00, etc." For this reason, many directories require your registration and possibly entering a security code. Practically all of these directories require you provide an email address. Although hot mail or gmail is usually accepted, some directories will require an email corresponding to your domain name and will allow you to submit your site only after verification so it is best to establish an email specifically for web submissions.

An important consideration in submitting is to be sure the directory has a page rank of no less than three. Four or more is better - the reason being that the big search engines like Google and Yahoo will attach more relevance to the link if the directory is well rated. In fact, submitting to a directory with a low or no page rank can - if done frequently - lower your own site's page rank.

One of the best sites in which to find relevant web directories is Vile Silencer (www.vilesilencer.com). This site will guide you to appropriate directories and even displays the page rank of each directory.

Since directories are search engines edited by humans, detailed preparation must be made by the site owner or webmaster prior to submission. Be sure to offer a concise description of the sites offering, staying within the word allowance limits of the directories. In addition, the description should not include such self-promotional terms as "the best", "the largest" or "best prices". Directory editors consider this marketing hype and will undoubtably reject the submission.

Regarding cost, many directories offer the option of free as well as paid submissions. Many older directories with a large database may no longer accept free submissions - although some still allow freebies despite their size. Newer directories almost always allow free submissions in order to more quickly increase their database. The larger these directories grow, the more their importance on the web becomes and the more likely they are to charge for submission.

Stuart McHenry is President of Site Sift Media, Inc. which owns an operates http://www.site-site.com/

In The News:


pen paper and inkwell


cat break through


5 Innovative Ways To Advertise Your Web Site

1. Directory Linking Create a directory of web sites on... Read More

How to Get Targeted Web Site Traffic from Other Peoples Sites

Getting targeted web site traffic from other people's websites is... Read More

The Definitive Link Building Strategy

If you've gone through all the hard work of a... Read More

Grassroots Marketing Campaign

Many people, in a rush to spike sales through the... Read More

Online Website Promotion: Five Fantastic Breakthrough Marketing Ideas To Enrich You

Good Ideas.They are the stuff that form the foundation of... Read More

How To Increase Your Page Rank And Web Traffic FREE

Google is the most popular and most used search engine... Read More

Website Promotion: 10 Phenomenal Tactics To Reinforce Your Profits

Here are the website promotion tactics to reinforce and increase... Read More

Marketing Your Business: Our Top Eight Tips

How to market your business? It needs your continual effort.... Read More

Web Site Promotion: 42 Deadly Ad Copy Sins To Avoid, To Ensure Rapid Success

Most people who are not doing well on the internet... Read More

About Testimonials and Customer Focused Sites

Think about it, when you browse any web site, you... Read More

Ineffective and Unethical Web Site Promotion Methods

In this article I discuss some ineffective and/or unethical website... Read More

7 Innovative Ways To Advertise Your Web Site

1. Directory Linking Create a directory of web sites on... Read More

Track or Perish

Who me? Track?Now I realize some turn a blind eye... Read More

Give Me Quality Over Quantity Every Time

In the early days of developing my home business, I... Read More

3 Super-tips To Build, Promote And Profit More From Your Website!

Are you happy with your website? (Does your business even... Read More

Generating Traffic to Your Web Site

When promoting any product or service every hit to your... Read More

X-Ray Specs, Turning 30, and Achieving Website Success

I was writing the final chapter of my book on... Read More

Web Advertising: 5 Uncommon Ways To Generate Online Business Ideas

Success in business thrives on ideas.The more creative you're the... Read More

Search Engine Optimization in an eCommerce World

Before one can fully understand the importance and necessity of... Read More

Internet Freebies and Cheapies to Help You Grow Your Business

Do you dream of running your own business? Well, get... Read More

How to Get Hundreds of Links to Your Site

If you are website owner and you have begun exchanging... Read More

Five Ways to Increase Your Website Conversion Rate

Though it's wonderful to get all those hits to your... Read More

Effective Affordable Website Promotion Can Be Achieved

Seeking effective affordable website promotion should begin with listing your... Read More

How To Promote Your Online Store

OK. So you took the leap and started your online... Read More

Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic

If you are a local business that gets most of... Read More

Website Promotion ? The Power of Writing Articles

I've been operating two small retail Websites for several years... Read More

Complete Novice Builds Business Using Press Releases on the Internet

My name is Barbara Mascio. I am the founder of... Read More

The 4 Keys to Great Website Promotion ? Helping Others with Friendly & Useful Services

With all the "How To" articles, and great advice available... Read More

3 Steps To Increasing Your Web Traffic For Free

You own a website and you want more traffic. More... Read More

Make Your Web Site Work More So You Can Work Less

Do you know how your web site fits into the... Read More

Keeping Focused: Marketing Your Site During a Tough Tourist Economy

In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More

Improve Your Website In 3 Simple Ways

You may already have thought about the following 3 ways... Read More

Criteria For Selecting Good Directories!

Directories are the best means for getting related links and... Read More