Many business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation.
Although they are unlikely to send as much traffic to your website as search engines, directories are an essential online resource that need to be considered when developing your online marketing plan.
Directories differ from search engines in a few ways though the most important ones are as follows:
Surfers use directories differently to search engines. With a search engine a user would normally just enter in a phrase and hope for the best. With a directory the user is encouraged to drill down to the relevant area and select the appropriate category from a list.
This means that visitor who comes to your website from a directory is far more likely to convert into a customer as they will already have a greater understanding of the products and services you provide. Whereas those coming from search engines may simply have matched your website to three of four words in a phrase.
Directories are often categorised on a regional basis or by industry sector which means that visitors finding your website via a directory are more likely to be relevant potential customers and therefore will be easier to convert into clients.
So - don't rule out attracting traffic using directories as part of your online marketing campaign. It is an essential element in the over all online marketing mix.
Mike Cheney
www.magnet4web.com
About The Author
You can get free access to lots more of my articles plus a FREE Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of £47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide
Sorry, there's not really a free tee here, but... Read More
When we ran the contest back in 1998 we had... Read More
Here are the website promotion tactics to reinforce and increase... Read More
Many business owners and online marketing experts focus their efforts... Read More
Until recently, audio, video, Flash, and static graphics were all... Read More
So you've made the perfect web site (in your eyes... Read More
Cross promoting is when two or more businesses promote their... Read More
Website advertising, the unending quest of every website owner. And... Read More
I think you all know that buying pop ups in... Read More
According the National Association of Realtors(R) ("NAR") surveys completed between... Read More
Web site traffic promotion on the cheap is labor intensive... Read More
So you have your website and you've done everything right... Read More
Imagine that you have a $25,000 marketing budget for your... Read More
Search engine optimisation is big business. Ezines and websites litter... Read More
Promote your website using articles - Internet is all about... Read More
Directories are the best means for getting related links and... Read More
If you own a website, you definitely want to improve... Read More
DMOZ is known all over the internet as being the... Read More
Culture and Website Localization With the rise... Read More
Every web business should be using testimonials. Testimonials are extremely... Read More
Recently one of my students asked a great question: We... Read More
So you have a new website but the phone isn't... Read More
Here's ten simple yet POWERFUL ideas for you to reflect... Read More
People are so focused on promoting their websites on the... Read More
Streaming Media?now a well accepted Internet technology. Yet streaming is... Read More
Learn How To Use These Six Explosive Marketing Techniques To... Read More
On the Internet, links are very important for websites to... Read More
You are an attorney or other service or product provider.... Read More
Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More
Are you tired of writing countless eMails to other webmasters... Read More
You can learn many things you didn't know about your... Read More
Professionals in tend to under-estimate the power of the web... Read More
In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More
Getting a loyal traffic base for your website is an... Read More
So you have a new website but the phone isn't... Read More
1. Generate Targeted Traffic from Online Discussion Forums.Online discussion forums... Read More
With learning about online promotion, there is so much information... Read More
Once you have finshed designing your website, you want to... Read More
Interested in boosting your link popularity, raising your Google PR,... Read More
Delivering Quality Traffic to your website is essential in helping... Read More
Directories are important to your ranking and success with Search... Read More
Writing and distributing articles is fast becoming a popular method... Read More
1. Use reward programs to keep people revisiting your web... Read More
How would like to have an email list of thousands... Read More
Ok. So you've got your website done and stocked with... Read More
Everyone would like an increase in traffic to their website... Read More
You have your site into the search engines, but where... Read More
1. Ping weblogs.com and other search engines. When you ping... Read More
If you haven't visited the Google Labs lately, they have... Read More
Before you spend your hard earned money, why not first... Read More
With all the "How To" articles, and great advice available... Read More
Do you want to reach millions of potential customers for... Read More
After you have built your website the next natural step... Read More
A back-end product is a product that you attempt to... Read More
Yes, it can be done. Here are 7 ways that... Read More
Joe Nogood owns a small but thriving gift store. He... Read More
On a regular basis I receive e-mail through all my... Read More
Think about it, when you browse any web site, you... Read More
Most webmasters are familiar with the concept of reciprocal linking.... Read More
Repetition is the key to getting your adverts and promotion... Read More
Cross promoting is when two or more businesses promote their... Read More
Most website owners fail to differentiate between a directory and... Read More
When you build your website you need to have a... Read More
If you are a small business owner with a website,... Read More
Here are the website promotion tactics to reinforce and increase... Read More
Do what I did. Learn these 10 insiders' ad writing... Read More
Web Site Promotion |