As a small business owner are you looking at promotional strategies that could, while giving you a steady stream of prospects can also save costs?
Do you know that thousands of website owners use few simple techniques to generate targeted visitors to their websites without spending a penny on advertising? Yes. It is the webs most well kept marketing secret.
These are the strategies used by fortune 500 companies as well as some of the most successful internet marketing wizards. The principle behind this incredible internet marketing strategy is first GIVE and then GET. When used effectively, the results could be mind boggling.
How Does This Strategy Work?
Imagine for a moment that you are selling insurance. It is just an illustration. It could be a healthcare product, credit cards, housing or innumerable other loans or anything under the bright blue skies. The moment you talk of insurance to any prospect who is already hunted (pardon my term hunted. that is what a prospect feels about sales approaches) day in and day out by insurance sales persons, immediately erects a barrier and comes up with innumerable excuses for not wanting insurance.
Now there is another way. You offer people valuable information about choosing the right insurance in the form of a free report, an article, or a book. Would people take it? They definitely would. Because they are under no obligation or pressure to buy anything in the first place. They are also getting a benefit which is valuable information about choosing the right kind insurance.
Now this free information product that you offer has subtle messages or links to your website with your address and phone no's as the sponsor of the book. The person reading the book has already started to build a good image about you because you have offered him valuable information which is going to benefit him. He is obliged to you for the free service that you have rendered him. So he is more likely to call you if he needs your product than any other competing product.
Let's assume for a moment he does not require insurance. But just because he appreciates the valuable information contained in your info product he forwards it to five more of his friends or relatives. Your information with your ads has now been exposed to 6 persons whereas you gave it to only one with no involvement of time, money, or effort. These five people again find the information valuable and each person shares it with 5 more of their friends. Now you have reached 31 more people. This way it continues on may be not in the same arithmetical progression mentioned here. It could be more or less. But be rest assured you have created a viral advertising tool that keeps moving and replicating and spreads across.
We have taken an example of an ebook, e-report, or white paper. In the case of an article it works slightly differently. An article is published in ezines like this one with a huge readership. Whoever likes the article can of course forward it to their friends. But a content syndication site also has thousands of other ezine owners visiting it for content. So an article which is preapproved by the author gets published and in turn they keep being republished in hundreds of sites with the authors link in the article.
Now do you see what an exciting promotional strategy this could be that has very little cost implications while reaching a wide national or global audience making your cash registers ring.
R.G. Srinivasan is a management professional. He is also the author of eBooks, publishes 3 popular blogs on management thoughts, home businesses, and health.
You can check out his blog at http://management-thoughts.blogspot.com.
How would like to have an email list of thousands... Read More
When the economy is down, your website sales may go... Read More
Niche markets and mini sites are taking lately by storm... Read More
Managing your online business from home is a great way... Read More
Google Sitemaps is a simple and fast way for your... Read More
With learning about online promotion, there is so much information... Read More
Here's ten simple yet POWERFUL ideas for you to reflect... Read More
Often, website owners would like to promote their new business... Read More
If you've subscribed to an seo newsletter for longer than... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
I think you all know that buying pop ups in... Read More
Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More
This could be the most amazing article to ever be... Read More
Most people who are not doing well on the internet... Read More
According the National Association of Realtors(R) ("NAR") surveys completed between... Read More
Submitting your website to the main search engines should be... Read More
Cross promoting is when two or more businesses promote their... Read More
Before one can fully understand the importance and necessity of... Read More
A back-end product is a product that you attempt to... Read More
How much does an advert in Yellow Pages cost? How... Read More
Streaming Media?now a well accepted Internet technology. Yet streaming is... Read More
After the incredible success of Hotmail.com, the use of signature... Read More
Website promotion is certainly a main focus of all business... Read More
I took a look at a new Website recently in... Read More
Learn How To Use These Six Explosive Marketing Techniques To... Read More
In this article I discuss some ineffective and/or unethical website... Read More
If you are a local business that gets most of... Read More
This author's open-source marketing plan, as announced on June 29,... Read More
Well I started out with seven, Free and low cost... Read More
Your success on the internet is directly related to how... Read More
DMOZ is known all over the internet as being the... Read More
You have spent hours creating a HTML masterpiece, you have... Read More
The Google patent application submitted in March, 2005 has generated... Read More
Website owners and webmasters who are trying to improve their... Read More
Before you spend your hard earned money, why not first... Read More
It is said that content is king, but today 'fresh,... Read More
Holding a contest or sweepstakes can draw a lot of... Read More
1. Using Hidden Links to increase subscribers or for a... Read More
Five Nifty Ways to Make Your Site Sticky!'Stickiness' is one... Read More
We have a running joke in our office that one... Read More
When you design a website you should create it so... Read More
Promoting a Website is not an easy task. New Website... Read More
Quickly making money with a website is the dream of... Read More
Would you attempt to use a cell phone with a... Read More
Yahoo! allows you to set up your own front page... Read More
Here are 4 of the most easiest and... Read More
Web site traffic promotion on the cheap is labor intensive... Read More
Everyone would like an increase in traffic to their website... Read More
Niche markets and mini sites are taking lately by storm... Read More
(but also one of the most crucial part)It is time... Read More
Everyone likes to read or get a referral about something... Read More
1. Tell people you have a siteThis might seem blindingly... Read More
We all know the many "free" traffic producing avenues. We... Read More
Search engine optimisation ? it's the holy grail of website... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
Free content builder. Articles are the best way to add... Read More
You own a website and you want more traffic. More... Read More
Assuming that it is legal to do so in your... Read More
Google Sitemaps is a simple and fast way for your... Read More
Ezine publishes have large amount of loyal subscribers. If you... Read More
Let's face it, getting (and keeping) a good Google... Read More
We get so caught up with internet marketing and "web... Read More
According the National Association of Realtors(R) ("NAR") surveys completed between... Read More
I created my first website in 1995 - it was... Read More
The Web is constantly growing and changing. The key issue... Read More
With all the "How To" articles, and great advice available... Read More
Web Site Promotion |