Website Marketing Mistakes Smart People Make

You have invested your time and money into putting up your website. Your prospective customers are out there, somewhere, and you want to make them aware of your site, what you offer and why they would want to visit.

You have some marketing ideas, but you don't want to waste money. How can you avoid mistakes other smart website owners make?

By reading this article, of course.

I'm going to outline several tactics that DON'T work. By the end of this article, you'll save time and money (not to mention avoiding throat-clinching disappointment and frustration) by skipping these Bad Ideas.

Bad Idea #1 - Let's get more traffic to get more sales.

Seems reasonable at first glance. But it's not always the best course to take. How well does your site sell now? What's the sales conversion rate of your website? If your website is inefficient at converting 100 visitors into customers, it will be inefficient at converting 20000 visitors into customers.

For instance, I may find a client's website converts 1 percent of their visitors to customers. If we can boost that number to 2 percent, they have doubled their sales without spending more money marketing. When they DO spend money on marketing, they still convert the higher percentage of their visitors to customers.

Bottomline: Take a look at your conversion rate before you increase traffic. What can you do to boost it?

Bad idea #2 - Let's just buy thousands of visitors.

Many website owners I talk with tell me they bought 10,000 visitors and didn't make ONE sale. You'd think they'd make at least one sale.

Any smart person would think a FEW people would buy. Why don't they buy?

You've seen popup windows. Many times these "traffic building systems" automatically pop open a browser window showing your website. That counts as a visit. Yes, a person who was not looking for what you sell. A person who was in the middle of doing something else. So of course they close the irrelevant window.

Bottomline: You have other options to build traffic. The goal is to get a return on your marketing dollars. You want the hordes of visitors coming to your website to BUY.

Bad Idea # 3 - Where can we buy some banner ads?

In the best situation you place your banner ads on sites that have visitors who may want what you offer. Even these banners typically get .3 of 1 percent clickthrough. That's 3 clicks per thousand views!

People tend to ignore banners.

Bottomline: Skip banners. If you absolutely want to do banners, only do them if they are free or pay-per-sale as in your own affiliate program. There are more effective marketing tactics to spend your time and money on.

If you have tried these 3 tactics and they didn't work, chalk it up to experience. If you haven't tried these tactics, great. Now you can use your time and money for marketing that DOES work.

About The Author

Raynay Valles is an Internet marketer. Some marketers only build traffic. Raynay focuses on building sales. Visit http://www.jawdrop.com or email Raynay now at rvalles@jawdrop.com.

---

Website Promotion ? Need Inspiration to Write Articles? Check Your Stats!

One of the best ways to promote a Website inexpensively... Read More

Promote Your Website Using Articles

Promote your website using articles - Internet is all about... Read More

Kick-Off Your Web Traffic Virus!

Have you noticed lately how savvy webmasters are using simple,... Read More

A New Twist To The Signature File Idea

After the incredible success of Hotmail.com, the use of signature... Read More

Google Pagerank ? Microsoft Business Solutions Great Plains Certified Master Point of View

Google is the most popular internet search engine and even... Read More

Web Site Promotion: Use Web Site Awards To Increase Your Credibility

Web Site Awards are given from other sites to reward... Read More

The ON World of OFFline marketing

Ok, now if you've started reading this article thinking that... Read More

Do We Need Web Directories?

WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More

Why You MUST Have A My Yahoo! Page

Yahoo! allows you to set up your own front page... Read More

Promotional Tools That Work For Online Businesses!

Promotion... also known as selling. Not an easy task in... Read More

Discover How To BOOST Your Website

Don't you just hate the process of exchanging web site... Read More

Complete Novice Builds Business Using Press Releases on the Internet

My name is Barbara Mascio. I am the founder of... Read More

Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic

If you are a local business that gets most of... Read More

How to Increase Traffic When Your Promotion Budget is Tiny

Writing articles for your site and for the use of... Read More

How To Turn Your Clients Into Raving Fans

So, you don't have a multi-million dollar advertising campaign? You... Read More

Developing a Profitable Web Business Concept

The first step to starting a profitable online business of... Read More

One Way Link Building Campaigns

This article explains in detail the various issues related to... Read More

Whats The First Thing Your Prospects See When They Visit Your Website?

I just reviewed a new website and I'm in shock.... Read More

Set Your Site on the Right Trajectory by Submitting It to Every Directory

Webmasters across the globe are involved in a race to... Read More

Online Promotion: 10 Easy Ways To Maintain Profits When The Economy Is Slow

When the economy is down, your website sales may go... Read More

Website Promotion: 10 Phenomenal Tactics To Reinforce Your Profits

Here are the website promotion tactics to reinforce and increase... Read More

How To Acquire One Way Inbound Links

How can one get a good ranking in the major... Read More

Ten Reasons Why People Dont Buy From You

Here's ten simple yet POWERFUL ideas for you to reflect... Read More

The 7 Habits of a Successful Web-Marketing Plan

What is web-marketing? Why does your business need it?The best... Read More

10 Ways To Extend The Reach Of Your Site

Successful websites extend their reach far and wide! They build... Read More

Online Advertising: 10 Smart Ways To Increase The Perceived Value Of Your Product

If you have a website promoting any product or service,... Read More

Novel Free-For-All Idea

Almost anyone who has tried submitting to free-for-all sites will... Read More

Profitable Target Marketing: 6 Lessons from Major League Baseball

Does your business struggle with profitable online marketing? If so,... Read More

1 Seldom Discussed Method Of Web Promotion

So you've made the perfect web site (in your eyes... Read More

7 Must Knows for Measuring Web Site Activities

Record keeping measurements for Internet marketing Record keeping tracks money... Read More

3 Reasons Your Website Might Fail To Attract Enough Customers

Virtually all website owners concentrate their efforts and energy into... Read More

How to Set Up Your Own Free Ad-Tracking Links and 7 Reasons Why You Want To!

Any time you use a URL in an Article, Web... Read More

So You Have A New Website But The Phone Isnt Ringing Off The Hook?

So you have a new website but the phone isn't... Read More