How To Use Banner Ads Effectively

It's no big secret that banner ads have become less effective than text links over the years. This phenomenon is called "banner blindness". Banners were so ubiquitous in the early years of the Internet that users simply began to ignore them.

So what did many advertisers do to combat banner blindness? They made their banners harder to ignore by causing them to flash, rotate, jump around, and all sorts of other annoying tricks.

This of course led most users to like banners even less!

Does this mean that banner ads are useless? No, not at all!

There are several things that you can do to make your banner campaigns more effective. First of all, ensure that each of your banners is pleasant to look at and blends in well with the web page it's displayed on. Match up the design and color scheme with those of the site.

This means you'll need to create a customized banner for each and every site you advertise on, but the results will most definitely make the extra effort and expense well worth it!

You also need to place your banners on relevant pages (not just relevant sites). For example, a banner ad for a logo design service will convert much better on an article page about web design than on a page about dog grooming.

Another technique that works extremely well is making your banners look just like regular text links. Here's how to do it:

1 - Create a normal text link for your offer that is designed to fill up the space used by a regular 468x60 banner.

2 - Upload a blank page with the text link on it to your website and view it in your web browser.

3 - Press the "Print Screen" button (Prt Scr).

4 - Load the Windows Paint application and click "Edit", and then "Paste". You'll see a screenshot of your new web page with nothing on it except for the text link.

5 - Click "File", and then "Save As". Save the image as a JPEG.

6 - Load the saved JPEG image into any photo editing program, then crop it to 468x60 pixels. You now have a standard 468x60 banner that looks just like a normal text link!

About The Author

Rick Rouse is the owner of RLROUSE Directory & Informational Resources, one of the fastest growing Directories on the web. Visit http://www.rlrouse.com and submit your URL!

---

Visitors Through Search Engines

You have your site into the search engines, but where... Read More

Is Reciprocal Linking Dead?

There was a time when reciprocal linking was a number... Read More

Five Fun Ideas That Increase Online Traffic

1. Using Hidden Links to increase subscribers or for a... Read More

Keeping Focused: Marketing Your Site During a Tough Tourist Economy

In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More

Internet Web Site Marketing: The Secrets Of Endorsement Marketing

What is endorsement marketing?Endorsement marketing is having famous or reputable... Read More

Web Site Promotion-Advertising Your Website For Profits

Making money with your web site is the dream and... Read More

To Link or Not To Link - That Is The Question

You know the drill. Everybody claims that in order to... Read More

Why You MUST Have A My Yahoo! Page

Yahoo! allows you to set up your own front page... Read More

How to Promote Websites Popularity?

Once your site is launched, half your battle is won.... Read More

Ten Free Ways To Promote Your Website

Often, website owners would like to promote their new business... Read More

I Need Real Visitors, NOT Search Spiders!

The answer to the first question is simple, the difference... Read More

Cant Write Articles For Links? Write code!

If you've subscribed to an seo newsletter for longer than... Read More

How to Develop a Local Traffic Base

Getting a loyal traffic base for your website is an... Read More

Free Advertising the Smart Way

Your biggest asset when becoming an internet marketer is to... Read More

Easy Content Building for the Lazy Webmaster

Free content builder. Articles are the best way to add... Read More

Top 7 Ways To Promote Your Website, NOW

We will start with the best, than make our way... Read More

How to Set Up Your Own Free Ad-Tracking Links and 7 Reasons Why You Want To!

Any time you use a URL in an Article, Web... Read More

Hit the Target with Bullseye Marketing

Let's see here... as of today Google states it has... Read More

5 Effective Ways to Promote Your Website For Free Online

1. Generate Targeted Traffic from Online Discussion Forums.Online discussion forums... Read More

Criteria For Selecting Good Directories!

Directories are the best means for getting related links and... Read More

How To Make Your Online Testimonials More Believable

In order to have more trust in your visitors' eye,... Read More

Website Promotion: 10 Uncommon Bonuses That Can Triple Sales

Website promotion is no longer easy to do.But if you... Read More

Why Running Contests Can Help You Attract and Retain Quality Community Members

Assuming that it is legal to do so in your... Read More

The 5 Key Steps To Promoting Your Website

Promoting your website can seem like a daunting, complicated task.... Read More

Reciprocal Link versus Value Exchange

Most webmasters are familiar with the concept of reciprocal linking.... Read More

10 Magic Ways To Multiply Your Orders

1. Use reward programs to keep people revisiting your web... Read More

Promote Your Web Store

After spending substantial time and efforts the big day came... Read More

Secret PopUp Technique - Can Drive Thousands Of Targeted Visitors To Your Web Site

I think you all know that buying pop ups in... Read More

Drive People to Your Site to Buy Your Products

Bring those visitors back for more, applauding you and saying... Read More

5 Cheap Ways to Promote Your Website Offline

We get so caught up with internet marketing and "web... Read More

Internet Directory Submission, Sure Way To Link Popularity

Most website owners fail to differentiate between a directory and... Read More

Marketing Your Web Site the Right Way is a Worthwhile Investment

I admit it, I have a problem. I'm a control... Read More

How To Ignite Your Sales

If you own a website, you definitely want to improve... Read More