Improve Your Website In 3 Simple Ways

You may already have thought about the following 3 ways and some of you may already have them in place on your website. If so - congratulations - you're well on the way to having a website that will bring you more business. So here they are then - the 3 Simple Ways To Dramatically Improve Your Website..

1. You're Fishing For Visitors - You'll Need This To Hook Them.

Ever been surfing on a website that held your attention and then the phone rings? You take the call, take some notes, get distracted, visit another website and before you know it you've forgotten all about the website you were viewing. It happens all the time and if you don't have a Bookmarking tool on your website it will be happening with the people that come to your website. A Bookmarking tool is just a simple link or logo that your visitors can click on in order to bookmark your website or add it to their favourites.

It is best to have the button located on the homepage but an even better option is to have a bookmarking button on every page so a visitor can actually bookmark each specific page of your website for safe-keeping. Look to the left of this article and you will see the bookmarking button we use - click on it to see how it adds this specific page to your favourites - nifty eh?

2. 'X' Marks The Spot.

Visitors come to your website and if you're lucky - they like it and click beyond the homepage. Excellent. But they can't find what they're looking for. Uh oh, you could be in trouble. There's a lot of information on your website and Mr. Visitor doesn't have time to sift through it all to find what he's looking for. You'd better hope that he's either very patient or that you've provided him with a simple map to help him get to the 'treasure' he is looking for. A Site Map is an essential item - particularly on larger websites.

There is nothing more frustrating than hunting around for something and wasting time when just a simple one pager that presents a summary of all the information on your website could be used. A Site Map should be reachable from all pages of your website in just one click and should have clickable links on it so that a visitor can zoom straight through to their desired location without having to hunt around. If you don't give them a map your visitors may become frustrated searching around for that desired piece of information and they may leave your website never to return.

3. Don't Make Your Visitors Have To Write An Email To Contact You

If you are inviting enquiries or contact from visitors to your website you need to provide them with a way of doing this that is as easy as possible for them. Just posting your email address on the website is not the best solution. Why? Because when they click on it they need to then create an email from scratch.

Do you know how busy your visitors are? They hardly have time to read the content of your homepage - never mind create an email from scratch. The solution? You need to use a simple form. A form enables you to standardise the responses that you receive and it also makes it very simple for your visitors to get in touch with you - all they need to do is pop in their name, email address and tick a few boxes and that's it.

Making it easy for your visitors to contact you isn't the only reason that using a form is a great idea. Doing so means you can get some information back from each person that fills in the form. You can ask them how they discovered your website, which other websites they like to visit - you can ask them anything!

Anything that is going to help you learn more about them, more about who they are and more about what will make them buy from you. You think they would tell you all this if they were creating an email from scratch? No - of course they wouldn't! That's why you need a form.

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketin g/

---

Kick-Off Your Web Traffic Virus!

Have you noticed lately how savvy webmasters are using simple,... Read More

Website Submission to Open Directory Project - DMOZ

As an authorative hub a link from a DMOZ directory... Read More

Five Fun Ideas That Increase Online Traffic

1. Using Hidden Links to increase subscribers or for a... Read More

Website Promotion: 10 Volcanic Tactics To Ignite Your Profits

If your website sales are down and you desire to... Read More

Cant Write Articles For Links? Write code!

If you've subscribed to an seo newsletter for longer than... Read More

Promote Your Website: Search Tools

Many companies after spending a substantial amount of money on... Read More

Build Your Own Online Network

Many online business owners and marketers use a variety of... Read More

Signatures -- The Long and Short of It

What is the accepted standard for signatures? Who sets these... Read More

How To Get Your Visitors To Tell A Friend

Does your website offer visitors a quick and easy way... Read More

6 Ways to Keep Them Coming Back

It is estimated that it can take the average consumer... Read More

The Basics Of Free Web Site Promotion

It's easy to forget the fundamental components of Web site... Read More

Internet Promotion: 10 Incredible, Intriguing Ways To Increase Your Profits

Are you making money from your website?Will you like to... Read More

Promoting Your Site Off-Line

The internet is a wonderful source of information and full... Read More

Does Your Site Have Link Value?

Link Value is the perceived value another site will derive... Read More

Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic

Learn How To Use These Six Explosive Marketing Techniques To... Read More

Tips to Maintain your Website to Keep Visitors Coming Back

When you design a website you should create it so... Read More

Hunting For Online Directories - The In depth Strategy

Directory marketing can help boost your companies performance a great... Read More

The Power of Link Exchanges

Let's face it. Getting webmasters to link to your site... Read More

A Novel Free-For-All Idea

Almost anyone who has tried submitting to free-for-all sites will... Read More

Fight For Online Visibility

Would you like to prevent Internet users from visiting your... Read More

7 Ways to Promote Your Website Locally

Now that you've built your new website you can sit... Read More

Specialty or Niche Directory Submissions

You are an attorney or other service or product provider.... Read More

Internet Freebies and Cheapies to Help You Grow Your Business

Do you dream of running your own business? Well, get... Read More

The Best Way To Promote Your Website

Everyone would like an increase in traffic to their website... Read More

One Way Link Building Campaigns

This article explains in detail the various issues related to... Read More

Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable

Are you interested in empowering your website so it will... Read More

What is Froogle?

Keeping in touch with other sites like Amazon.com, Buy.com and... Read More

Why Directories Might Save Your Websites Life

Many business owners and online marketing experts focus their efforts... Read More

The Link Swapping Trap

If you want to make money on the web, you... Read More

Getting Inbound Links is as Easy as 1-2-3

Your success on the internet is directly related to how... Read More

Do Not Post To FFAs (Free For All Sites) & Link Farms

With learning about online promotion, there is so much information... Read More

Secret PopUp Technique - Can Drive Thousands Of Targeted Visitors To Your Web Site

I think you all know that buying pop ups in... Read More

The Definitive Link Building Strategy

If you've gone through all the hard work of a... Read More