A Successful Link Exchange

Interested in boosting your link popularity, raising your Google PR, and improving the amount and quality of your traffic? Then discover the ancient secrets of a successful link exchange!

The practice of effective link exchanges has nearly been extinguished by the extensive amount of spam email. I plan to help webmasters who are interested in real effective and professional link exchanges reach there goal.

What is going to make you the most amount of sales if you are trying to sell fishing equipment? A link from an outdoor hobby website or a link from a bubble gum corporation? I think the answer is straightforward, the outdoor hobby website. The trick is to know your market and understand your customer. What age group would your customers be, and what other type of website would they look at if they were interested in your product?

Now, put yourself in your customer's feet, what would you search for if you were interested in your product? Type that search phrase into a search engine now and look at what results come up. Disregard the competition and look at the other websites.

I suggest you rate these websites in your head on the following criteria: relevance, design, content, and navigation. I ordered them by how heavily you should consider them. I already discussed relevancy; because of course you want to bring customers to your website instead of click-happy people.

You may be asking yourself what a website's design has to do with a link exchange. Well over the years I have noticed one trend, which is that websites with a very nice design tend to prevail faster than others. Know one wants to visit a website and have to wince to read the text. Content on the other hand is what brings the readers. Content can substantially improve the quality of your website because the internet is about information and if you have what people are looking for they will find you! Not the other way around.

Content is king, how many times has that been said? And it still holds true, content is what get websites links back to them, which in turn raise a websites presence on the internet. So why not have a link from a content website, in opposition to just another website trying to sell something?

And of course a websites navigation must be search engine friendly, because you will prefer to have the location of your link to be indexed by search engines.

Basically you should try to pick your link partners by first eliminating the irrelevant links, and then choose a website that is search engine friendly and has the potential to grow! And remember look for quality websites not high PR websites.

One of the first signs of maturity in a person's life is to be able to put yourself in someone else's shoes. For example you hit a car in the parking lot and don't leave insurance information, you later feel bad because you know if that was your car that got hit you would be angry about it. Get the point? Good now apply that to writing emails; put yourself in your reader's shoes.

Do you want to open another email that is titled "link exchange" or would you perhaps prefer to read something a bit more refreshing and alluring entitled "our partnership" or "link opportunity" be creative but don't stick with the old link exchange title that is highly overused.

The content of this email, however you entitled it should be very professional and businesslike. Use proper punctuation and complete sentences, also remember to compliment part of there website that is distinguishable so they identify that you actually visited it instead of simply finding there email address in cyberspace.

Don't trust what mom says "it's what's on the inside that counts." True content does help a website grow, but rarely do I trust a websites content if its design is pitiful. Remember be picky when choosing a link partner, personalize your letter, and be professional. As a final point do not partake in spam email!

Written by: Michael McLaughlin at http://www.webmastershed.com ? webmaster forum, for more articles by this author please visit: http://www.webmastershed.com/articles

---

Eight Simple Ways To Use Promotional Products Online

With the increase competition on the Internet, it can be... Read More

Signatures -- The Long and Short of It

What is the accepted standard for signatures? Who sets these... Read More

10 Cool Ways To Attract People To Your Web Site

1. Give people a free subscription to your e-zine. Almost... Read More

Successful Promotion is a State of Mind

Every good marketing plan should have a section on ongoing... Read More

Web Site Promotion: Use Web Site Awards To Increase Your Credibility

Web Site Awards are given from other sites to reward... Read More

Online Promotion: Five Extraordinary Online Promotion Secrets To Sky-rocket Your Sales

Do you want to achieve extra-ordinary success in your online... Read More

Promote Your Website: Search Tools

Many companies after spending a substantial amount of money on... Read More

3 Reasons Your Website Might Fail To Attract Enough Customers

Virtually all website owners concentrate their efforts and energy into... Read More

Promotion Techniques Dont Have To Be A Hassle

Are you tired of writing countless eMails to other webmasters... Read More

5 Cheap Ways to Promote Your Website Offline

We get so caught up with internet marketing and "web... Read More

How to Write Great Testimonials and Why it Can Increase Your Profits Incredibly!

Everyone likes to read or get a referral about something... Read More

Power Linking 2005 Redefines Web Site Promotion

Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More

Top 10 Reasons Why I Reject Article Submissions

Each week I receive dozens of article submissions to my... Read More

Grassroots Marketing Campaign

Many people, in a rush to spike sales through the... Read More

4 Steps to a Robot?s Tea Party

Creating a new website is only the first stage in... Read More

Ten Day Plan to Online Sales

Recently one of my students asked a great question: We... Read More

Marketing Your Website

Market my website? Why should I have to spend time... Read More

7 Must Knows for Measuring Web Site Activities

Record keeping measurements for Internet marketing Record keeping tracks money... Read More

Free Advertising Techniques

The most successful advertising is obviously expensive. There are ways... Read More

Web Site Promotion: 10 Eye-opening Secrets To Sky-rocket Your Sales

If you're having problems generating a lot of sales at... Read More

One In A Million - Make Your Site Stand Out

"One in a million". What do I mean by that?... Read More

Restaurant Website Promotion - How to Boost Your Business Using Tested Online Marketing Tactics

Being a restaurant owner means you are always interested in... Read More

Getting Inbound Links is as Easy as 1-2-3

Your success on the internet is directly related to how... Read More

The Quest In Advertising Your Website

Website advertising, the unending quest of every website owner. And... Read More

The 7 Habits of a Successful Web-Marketing Plan

What is web-marketing? Why does your business need it?The best... Read More

Internet Promotion: 10 Incredible, Intriguing Ways To Increase Your Profits

Are you making money from your website?Will you like to... Read More

Free Web Site Traffic ? 4 Keys to Website Promotion

Web site traffic promotion on the cheap is labor intensive... Read More

Website Promotion

Have you ever wondered why some websites get a thousand... Read More

You?ve Created a Business Website: So Now What?

Congratulations! You and your designer have just finished creating your... Read More

How To Obtain Free Advertising For Your Online Business

The beauty of the Internet is that it allows you... Read More

Web Advertising: 5 Uncommon Ways To Generate Online Business Ideas

Success in business thrives on ideas.The more creative you're the... Read More

How To Turn Your Clients Into Raving Fans

So, you don't have a multi-million dollar advertising campaign? You... Read More

How To Improve Your Conversion Rate

Hardly a day goes by that I don't get an... Read More