How to Get Hundreds of Links to Your Site

If you are website owner and you have begun exchanging links, you know how time consuming -- and time-wasting -- it can be. On the other hand, you don't want to give up on the process because you might actually unearth the occasional valuable link partner.

After all, you know that getting links to your site is important because it brings in traffic, helps you find strategic partners, and enhances your Search Engine rankings. Your objective is to get hundreds of links, and you cannot get the job done unless you have a strategy that works.

First you have to accept that not all links are created equal. And that means that link partners have to be prioritized. Some are worthless because your links end up on pages that nobody looks at and have no PR. But at the other end of the spectrum a few of your link partners will be very valuable because they will give you links on high value, high traffic pages.

Most of the rest of your inbound links will be marginally valuable. How you tell the difference between the valuable ones and the useless ones is the subject of many discussions and articles about search engine optimization and website promotion.

Different types of prospective link partners

One solution is to put prospective link partners into three categories of importance or "levels". This assumes that you have already rejected those that have negative value -- the sites you don't want to identify with for various reasons -- pornography, violence, racism, pharmaceuticals, and so on. Here is a suggestion for three levels of prospective link partners:

Level 1 - Basic Links

Basic links will often be from sites you have not taken a lot of time to study. There is nothing striking about them from your point of view, so they probably do not have significant positive value for your site.

On the other hand they will not have negative value either. Therefore, if exchanging links with these partners can be done efficiently, there is no downside to doing it. These will usually be "reciprocal" partners and can be given links on properly formed "link directory pages". The more time and effort you put into your directory, the more valuable it will become.

Level 2 - Self-Generated Multi-Links

The second category consists of "multi-links" that you generate yourself. You do this by seeding your articles, forum posts, blog entries and so on, around the web. Many of the strategies used to create these links are discussed in the "Power Linking" section of the Linknet Marketing Resource Library, and in the free linking strategy course, mentioned at the end of this article.

Level 3 - High Value Links

The third and most valuable category consists of "High Value Links" on sites that you specifically target. These include high traffic sites in your area of interest, highly rated directories, and sites where you can get a number of quality links all at once. In some cases these links will bring you lots of traffic. In other cases they will enhance your PR and Search Engine ranking. You need both kinds.

As I mention in other articles and in my free course, there are many strategies to get these "Level 3" links. For instance,

Write glowing testimonials - Target 10 or 20 high traffic sites in your area of interest, and send your testimonial to the webmaster. Usually they can't resist publishing it where everybody will see it.

Write positive reviews of sites or products - Target 10 or 20 high traffic sites. Post the reviews on your site or in your blog, and make sure to send a copy to the webmaster of the reviewed site. Again, most webmasters or online entrepreneurs are hungry for this kind of exposure.

You might even create a "review" section on your site to show you are serious. But be honest in your reviews. Do not endorse products you have not actually looked at or tried out. Unfortunately, many affiliate marketers are guilty of this.

Find "volume" link partners - This is the fastest, most direct, and least time-consuming strategy. Find link partners who will either sell or trade text ads on a number of high value pages. Just do a Google search for "buy links" or "exchange links" and you will find many companies and web owners prepared to offer multiple-link packages.

Create a three level strategy to find valuable link partners, and then work the strategy with diligence and persistence. This kind of program is guaranteed to generate quality link partners who will help build the success of your website.

Rick Hendershot publishes numerous websites and blogs, and is a specialist in linking strategies. He offers a free 10 part course called SuperCharge your Website with Powerful Linking Strategies. The Linknet Marketing Network offers a free package of 25 Free Links from 25 Websites.

---

Your Internet Marketing - What It Could Be Missing

How would like to have an email list of thousands... Read More

Marketing Tips for Your Web Site

Here are some simple and easy tips on how to... Read More

Build Your Own Online Network

Many online business owners and marketers use a variety of... Read More

X-Ray Specs, Turning 30, and Achieving Website Success

I was writing the final chapter of my book on... Read More

Website Development and Promotion Tips for Internet Marketing at Home

Managing your online business from home is a great way... Read More

How to Market Your Web Site Like Nobodys Business

Fresh Web Content Yields Better Search Engine ResultsAll too often,... Read More

Free Web Site Traffic ? 4 Keys to Website Promotion

Web site traffic promotion on the cheap is labor intensive... Read More

Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic

If you are a local business that gets most of... Read More

Increasing Link Popularity WITHOUT Exchanging Links

Yes, it can be done. Here are 7 ways that... Read More

How To Gain Web Traffic Through 9 Simple Tips

Driving traffic to your website can be a time consuming... Read More

How To Get Valuable Feedback From Your Customers

You can learn many things you didn't know about your... Read More

Criteria For Selecting Good Directories!

Directories are the best means for getting related links and... Read More

How To Obtain Free Advertising For Your Online Business

The beauty of the Internet is that it allows you... Read More

Marketing Case Study: Launching WebSiteMarketingPlan.com (2001 - 2002)

The ChallengeWebSiteMarketingPlan.com was to be a companion site to the... Read More

Hunting For Online Directories - The In depth Strategy

Directory marketing can help boost your companies performance a great... Read More

Do We Need Web Directories?

WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More

Profitable Target Marketing: 6 Lessons from Major League Baseball

Does your business struggle with profitable online marketing? If so,... Read More

Capturing Leads on Traffic Exchanges

There are 3 basic components to capturing leads on free... Read More

Free Advertising and Traffic Exchanges

Reading the postings in different Newsgroups it becomes clear that... Read More

You?ve Created a Business Website: So Now What?

Congratulations! You and your designer have just finished creating your... Read More

Set Your Site on the Right Trajectory by Submitting It to Every Directory

Webmasters across the globe are involved in a race to... Read More

Why You Need Submit Articles To E-zines

Ezine publishes have large amount of loyal subscribers. If you... Read More

Your Website on My Forehead

People are so focused on promoting their websites on the... Read More

Types of Keywords

Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More

Competition Freebies and Sponsorship For Free Advertising and Link Popularity

How many competitions are there running on the net at... Read More

The Sure-Fire Ways To Attract New Customers Now

1. Give Away An Electronic Information Product The product could... Read More

8 Killer Ways to Improve the Effect of Testimonials on Your Customers!

Every web business should be using testimonials. Testimonials are extremely... Read More

Link Cheating On The Rise

Website owners and webmasters who are trying to improve their... Read More

Website Marketing 101

When it comes to website marketing and promotions, you need... Read More

Culture and Website Localization

Culture and Website Localization With the rise... Read More

What?s in a Name?

Behind every good web page are codes only the search... Read More

Website Promotion: 10 Insiders? Secret For Writing Profitable Ads

Do what I did. Learn these 10 insiders' ad writing... Read More

How are Directories Different from Search Engines?

Directories are important to your ranking and success with Search... Read More