Most webmasters are familiar with the concept of reciprocal linking. Reciprocal linking is the exchange of links between webmasters with the hope of improving their site ranking with the search engine. However, as more and more webmasters use reciprocal links to increase their site ranking, the search engines are also getting smarter and more demanding.
Search engines are increasingly becoming more selective with the in-bound links to your website. They are looking not just for the number of in-bound links your site may have, but also for the quality and relevance of those links to your site. In other words, webmasters can no longer arbitrarily exchange links with others if they wish to improve their site ranking with the search engines.
Thus was born the concept of value exchange.
I first heard this concept from Ken Evoy, the author of "Make Your Site Sell" and the creator of the amazing All-in-1 "SiteBuildIt!" webhosting. Ken has always been in favor of building websites that are search-engine friendly. This means your website should aim for the same kind of criteria search engines look for in ranking sites. Instead of wasting time figuring shortcut ways to beat the search engines, design your website with quality content in mind. That, according to Ken, is the only consistent way to rank high with the search engines.
Ken should know what he was talking about. The websites his "SiteBuildIt!" hosted come with automatic periodic submission to the biggest names in search engines. He uses a unique submission system that is search-engine friendly, unlike most automatic site submitters. So successful was this that most of "SiteBuildIt!" websites consistently rank among the top 5%.
Thus it was no surprise that Ken saw the importance of value exchange - the term he used for link exchange between two quality sites with similar theme. He followed this up with a free value exchange program that is available to all quality websites. The keyword here is quality. He only allows quality sites to sign up.
So if you think your site qualify, try out his free value exchange program. You'll soon be getting requests from other webmasters with quality sites to exchange links with. You can check it out at theselfimprovementsite.com/ve
Tim Ong is the creator of The Self Improvement Site, a site that focuses on personal and financial growth as well as webmastering tips and tools. He is also the author of the ever popular "Build From Within" ezine, a series of 10 powerful transformational articles.
(but also one of the most crucial part)It is time... Read More
Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More
The ChallengeWebSiteMarketingPlan.com was to be a companion site to the... Read More
One of the great advantages of advertising and marketing on... Read More
Let's face it, getting (and keeping) a good Google... Read More
Niche markets and mini sites are taking lately by storm... Read More
Any time you use a URL in an Article, Web... Read More
This article explains in detail the various issues related to... Read More
You know the drill. Everybody claims that in order to... Read More
1. Generate Targeted Traffic from Online Discussion Forums.Online discussion forums... Read More
Reading the postings in different Newsgroups it becomes clear that... Read More
This author's open-source marketing plan, as announced on June 29,... Read More
My name is Barbara Mascio. I am the founder of... Read More
Every business owner want to attract more orders and have... Read More
The Web is constantly growing and changing. The key issue... Read More
Hardly a day goes by that I don't get an... Read More
If you've gone through all the hard work of a... Read More
So you've made the perfect web site (in your eyes... Read More
One of the most frequent questions I get asked by... Read More
No matter what you're marketing or promoting, if your Ad... Read More
Joe Nogood owns a small but thriving gift store. He... Read More
So what is all the talk about having a lot... Read More
If you are a small business owner with a website,... Read More
So you have your website and you've done everything right... Read More
1. Give Away An Electronic Information Product The product could... Read More
A prospect's mind is an intimate place... Read More
Web site owners are realizing Jack Humphrey's Power Linking isn't... Read More
Do you have a website or are you planning on... Read More
When the economy is down, your website sales may go... Read More
After spending substantial time and efforts the big day came... Read More
1. Create a free ebook directory on a specific topic... Read More
A great way to get the word out about your... Read More
You might have heard that banner advertising is dead. Nothing... Read More
Do you want to advertise about your website?Wait and have... Read More
This author's open-source marketing plan, as announced on June 29,... Read More
Are you making money from your website?Will you like to... Read More
Let's face it, getting (and keeping) a good Google... Read More
With the increase competition on the Internet, it can be... Read More
Cross promoting is when two or more businesses promote their... Read More
This article reveal the same techniques that many Internet marketing... Read More
Do you know how your web site fits into the... Read More
Here are some simple and easy tips on how to... Read More
If you own a website, you definitely want to improve... Read More
1. Use reward programs to keep people revisiting your web... Read More
When it comes to website marketing and promotions, you need... Read More
Does your business struggle with profitable online marketing? If so,... Read More
You have permission to publish this article electronically or... Read More
Personalized search is a hot topic especially since Yahoo! and... Read More
With the web today you "sorta haveta" have a rank... Read More
Does your web site's visitors keep on hitting the back... Read More
If you are a local business that gets most of... Read More
Free For All Links Pages have been given a bad... Read More
The beauty of the Internet is that it allows you... Read More
If you want to make money on the web, you... Read More
Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More
If you're having problems generating a lot of sales at... Read More
It's no big secret that banner ads have become less... Read More
Once your site is launched, half your battle is won.... Read More
Don't you just hate the process of exchanging web site... Read More
Description: one way of jumpstarting you link campaign is to... Read More
We get so caught up with internet marketing and "web... Read More
The internet is a wonderful source of information and full... Read More
Promoting your website might seem like an enormous task that... Read More
Website promotion is certainly a main focus of all business... Read More
Holding a contest or sweepstakes can draw a lot of... Read More
I've been operating two small retail Websites for several years... Read More
Web Site Promotion |