12 Ways To Promote Your Website Offline

So you have your website and you've done everything right on the web - search engines, classified sites, newsgroups, bulletin boards, link sites, mailing lists, etc etc etc.

And now you think you've exhausted the possibilities of marketing your website and you can sit back and wait for the visitors to roll in, right? WRONG!

Here are 12 extra ways to promote your website without even turning your browser on:

NUMBER ONE:
Make sure that all of your staff know your website address. They know your telephone and fax numbers, they know your "snail mail "address - they should ALL know your web site address too. Make sure that any new staff have this information along with the usual contact details.

NUMBER TWO:
Print your URL and email address on all letterheads, business cards & compliment slips, in the format www.yourcompany.co.uk This way everyone that you ever come into contact with has your web address.

NUMBER THREE:
Business closed for the day? Why not put up a sign - "Open 24 hours a day on the WWW - www.yourcompany.co.uk" Spooners Restaurant (http://www.spooners.co.uk) did this and regularly get table bookings via email that they would usually have missed.

NUMBER FOUR:
Include your web addressL in your answerphone, or line holding message. Let people know that they can find information/buy products/ enquire about services via the world Wide web.

NUMBER FIVE:
Type your website address into your screensaver to remind staff of the address while they are on the telephone. This way even temping staff know the address

NUMBER SIX:
When potential clients call for information about your company, ask them if they have Internet access and send them to your website. This means they can have the information immediately, without waiting for the postal system, and may help cut down on your postage bills.

NUMBER SEVEN:
Look for unusual promotional items at holiday times - WWW tiepins or brooches, computer shaped cookies, Christmas cards on disks (with the obligatory link to your website) - the choice is endless and it all draws attention to the fact that your company is taking advantage of the latest technology

NUMBER EIGHT:
Why not swap leaflets with one of your clients and reach a whole new potential audience? Every brochure we send out features a leaflet/business card from one of our clients - a favour which they reciprocate.

NUMBER NINE:
Magnetic car stickers featuring just your company name and website address help get you seen while you're out and about and can be a great conversation starter!

NUMBER TEN:
Have t-shirts printed with your web address and logo - then give them out as prizes or promotional items.

NUMBER ELEVEN:
If you're in a restaurant or hotel with a guestbook - sign it! And don't forget to leave your web address. These guestbooks are left in receptions all year round and people tend to browse through them while waiting.

NUMBER TWELVE:
Make sure that any newspaper and other offline ads feature your website address prominently - don't hide it away in the small print!

Nikki Pilkington is owner of Milton Keynes based Internet Marketing Company Nikki Pilkington.com, and writes articles, hints and tips to help people looking to promote their website for free, as well as running paid e-marketing campaigns. For more of her articles visit http://www.nikkipilkington.com and sign up to the newsletter.

---

How to Develop a Local Traffic Base

Getting a loyal traffic base for your website is an... Read More

Visitors Through Search Engines

You have your site into the search engines, but where... Read More

Do We Need Web Directories?

WEB DIRECTORIESDirectories play an important role in aiding a site's... Read More

Write It and They Will Come

Write it, offer it for free on your site and... Read More

11 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

Can What You Dont Know About Web Analytics Hurt Your Site? Yes is an Understatement!

Web analytics. Don't worry, it's not as boring as it... Read More

Searches and Summaries

The Web is constantly growing and changing. The key issue... Read More

I Need Real Visitors, NOT Search Spiders!

The answer to the first question is simple, the difference... Read More

Create a Google Sitemap for Your Web Site

Google Sitemaps is a simple and fast way for your... Read More

Why The One-Pronged Website Promotion Method Doesnt Really Work

Would you attempt to use a cell phone with a... Read More

Specialty or Niche Directory Submissions

You are an attorney or other service or product provider.... Read More

The Power of Testimonials - Unleash the Marketing Prowess of Credibility

Creating a sense of credibility for your product and website... Read More

Get Listed at DMOZ

When you are deciding on the major search engine directories... Read More

The Reality of Linking

On a regular basis I receive e-mail through all my... Read More

Driving Traffic to a Crafters Web Site

Ok. So you've got your website done and stocked with... Read More

Promote Your Website: Search Tools

Many companies after spending a substantial amount of money on... Read More

Tips to Maintain your Website to Keep Visitors Coming Back

When you design a website you should create it so... Read More

Web Site Marketing Techniques Rated

There are many ways to market your web site, both... Read More

Using Free For All Links Pages as an Effective Marketing Tool

Free For All Links Pages have been given a bad... Read More

7 Innovative Ways To Advertise Your Web Site

1. Directory Linking Create a directory of web sites on... Read More

Top 10 Reasons Why I Reject Article Submissions

Each week I receive dozens of article submissions to my... Read More

Website Promotion: 10 Uncommon Bonuses That Can Triple Sales

Website promotion is no longer easy to do.But if you... Read More

Is Your Websites Link Directory Even Worth Having?

Let's face it, getting (and keeping) a good Google... Read More

Do Not Post To FFAs (Free For All Sites) & Link Farms

With learning about online promotion, there is so much information... Read More

Hunting For Online Directories - The In depth Strategy

Directory marketing can help boost your companies performance a great... Read More

How To Get Valuable Feedback From Your Customers

You can learn many things you didn't know about your... Read More

Build Your Own Online Network

Many online business owners and marketers use a variety of... Read More

The Top 10 Most Ludicrous Things You Can Do on Your Web Site

We have a running joke in our office that one... Read More

Link Cheating On The Rise

Website owners and webmasters who are trying to improve their... Read More

How To Get Free Advertising By Giving Away Online Content

Giving away content is a powerful way to get free... Read More

Dont Put All Your Promotion Eggs In The SEO Basket

One of the most frequent questions I get asked by... Read More

Increase Traffic to Your Website Free

When I first began attempting to make money on the... Read More

Your Website on My Forehead

People are so focused on promoting their websites on the... Read More