Eight Simple Ways To Use Promotional Products Online

With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products.

Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people's minds are printed t-shirts? but there are many other items you can use to make your company stand out from the crowd.

The following are eight simple ways you can use promotional products on the Internet.

Promote Your Company's Website

This is the first thing that comes to most people's minds when they think of how they should use promotional products. But some people over look this. Every item you choose to promote your business should include your web site address on it.

Find Promotional Items That Fit Your Niche

You can always find certain items that will compliment your type of business - items that you know your customers will use often! For Example: If you sell bicycles, it would be a good idea to include a free water bottle that has your logo on it every time someone purchases a bicycle. If you have an online drug store, you could give away pill organizers with your sites name and web address printed on them.

Free Contests and Drawings

A great way to get more people to sign up for your newsletter is to hold monthly, weekly, or daily contest drawings. The winner of the drawing would receive a promotional product with your URL on it. Since everyone loves to win stuff, more people would be willing to give you their email address. And if you make the product something that relates to your business, the people who sign up are more likely to be targeted.

Motivate Customer to Buy More

You can use promotional products to entice your customers to buy more products than they normally would have. How? By bundling multiple products a long with a promotional item. For example, instead of your customer buying 1 ebook, you also offer them a package deal of two ebooks and a free promotional item.

The promotional product can even be something related to the products you're bundling it with. If you're selling weight loss information, why not use a "step counter as a bonus? If you're selling cookbooks, offer an apron. There are hundreds of products that you can put your logo on? find one that compliments your products!

Reward Your Best Affiliates

Consider thanking your top affiliates by giving them a promotional product. This shows them that you truly appreciate the fact that they promote your products. You can send gifts to your affiliate partners when they reach a certain goal, or you can give gifts to your top affiliates during the holidays. By rewarding your affiliates, you build a stronger relationship with them. They will thank you by continuing to promote your business.

Thank Your Loyal Customers

Just like thanking your top affiliates, you should also consider thanking loyal customers. You can express gratitude to customers that repeatedly by your products, customers who buy your high-ticket items, or both! Promotional items remind your clients that the relationship you share with them is important to you.

Create a Competitive Advantage

Because of increased competition, it's getting tougher than ever to compete online. You can use promotional items as a way to show your customers that you are different than your competitors. Instead of appearing as "just another company", you can demonstrate that you are unique. When someone receives a promotional item from you they are more likely to remember you over your competition.

Promote a New Product

If you are launching a new product, you can capture your audience attention and publicize it by using promotional items. At the very least, you should send a promotional item to your top customers when a new product comes out. You might also want to consider sending items to your top affiliates too if you have a new product they can promote for you.

My goal is to get you to think of new ways to use promotional products. I hope you will implement some of the ideas I have laid out here and also brain storm different ways to use them. If used correctly, these little trinkets can help you say ahead of your competitors!

Nathan Allen is the creator of http://www.AvonPrinting.com - which is a huge resource for the printing industry. You can find a list of companies that sell promotional products at: http://www.AvonPrinting.com/promotional_gifts

In The News:

---

If You Build It, They Will Come?

Many of you will remember the line from the movie... Read More

SuperCharge Your Website With Multi Linking

Here's a fairly obvious Multi Linking Strategy that is probably... Read More

Website Submission to Open Directory Project - DMOZ

As an authorative hub a link from a DMOZ directory... Read More

Web Site Advertising: 5 Innovative Ideas To Advertise Your Web Site For Higher Profitability

Hundreds of millions of people have spent thousands of dollars... Read More

What?s in a Name?

Behind every good web page are codes only the search... Read More

Manual Submission To Directories: One Of The Most Tedious Part Of Managing An Online Business

(but also one of the most crucial part)It is time... Read More

How are Directories Different from Search Engines?

Directories are important to your ranking and success with Search... Read More

Writing Quality Articles to Promote Your Business

Writing and distributing articles is fast becoming a popular method... Read More

7 Powerful Tips on Creating Good Content for Your Website

So what is all the talk about having a lot... Read More

Marketing Your Business: Our Top Eight Tips

How to market your business? It needs your continual effort.... Read More

How To Get Valuable Feedback From Your Customers

You can learn many things you didn't know about your... Read More

10 Magic Ways To Multiply Your Orders

1. Use reward programs to keep people revisiting your web... Read More

Free Web Site Traffic ? 4 Keys to Website Promotion

Web site traffic promotion on the cheap is labor intensive... Read More

Advertising Approach For The First-time Webmaster

For the first time internet entrepreneur [newbie] the best ways... Read More

Benefits of Website Localization

Benefits of Website Localization Maximising profit today... Read More

Drive People to Your Site to Buy Your Products

Bring those visitors back for more, applauding you and saying... Read More

How to Keep Your Visitors on Your Site

Does your web site's visitors keep on hitting the back... Read More

To The Next Level With Google Groups 2

If you haven't visited the Google Labs lately, they have... Read More

Online Advertising: 10 Smart Ways To Increase The Perceived Value Of Your Product

If you have a website promoting any product or service,... Read More

Marketing Tips for Your Web Site

Here are some simple and easy tips on how to... Read More

Dont Put All Your Promotion Eggs In The SEO Basket

One of the most frequent questions I get asked by... Read More

How to Get Directories to Submit Your Site - With this 5 Steps Guide!

So you have completed that new site and want to... Read More

Personalized Search Versus Personal Choice

Personalized search is a hot topic especially since Yahoo! and... Read More

How To Get Your Visitors To Tell A Friend

Does your website offer visitors a quick and easy way... Read More

Web Site Promotion: 10 High Powered, Magical Ways To Make Your Web Site Profitable

Are you interested in empowering your website so it will... Read More

Website Promotion: 10 Uncommon Bonuses That Can Triple Sales

Website promotion is no longer easy to do.But if you... Read More

Web Site Advertising: 10 Blockbuster Secrets To Make Your Web Site More Profitable

Do you want to make your website more profitable?If you... Read More

How Building a Fanbase will Make You Sales

If you've ever been to a popular forum hosted by... Read More

Generating Inbound Links

Content One of the best ways to encourage website owners... Read More

Generating Traffic to Your Web Site

When promoting any product or service every hit to your... Read More

The Reality of Linking

On a regular basis I receive e-mail through all my... Read More

The Top Ten Ways To Promote Your Site And Increase Traffic

Website promotion is a vital area in internet marketing that... Read More

So You Have A New Website But The Phone Isnt Ringing Off The Hook?

So you have a new website but the phone isn't... Read More