Why You Should Market Your Website

One of the great advantages of advertising and marketing on the web is it's cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs.

And with email you can communicate to your prospect almost instantaneously.

So why bother with promoting your site offline?

The biggest reason is that most people are getting overwhelmed by the amount of email they receive, especially spam.

They may delete your message thinking it's unsolicited email even though they have given you permission to contact them.

Also, the increasing use of anti-spam software to filter out unwanted mail is unfortunately targeting legitimate email as well.

I've been hearing a lot from other online publishers about the decreasing response to their email offers and how many of their customers and prospects aren't getting their ezines anymore.

That's why I suggest you supplement your online marketing with a bit offline promotion.

One of the cheapest forms of print advertising is postcards. (No, not the ones you send to Grandma while you're on your Hawaiian vacation.)

The ones I'm referring to are blank. You feed them through your desktop printer as a full size sheet and then separate them along a perforated edge -- usually there's four postcards on one sheet.

First, you need to write the headline and body copy for the postcard.

You don't have a lot of room for your message. So you need to be succinct.

Your headline should spell out a strong benefit of your product. Here's a headline I use for my own postcards promoting the Information Marketing Boot Camp http://www.dc-infobiz.com

"FREE Report How To Set Up and Run Your Own Home-Based Publishing Business... and Never Create A Product, Write An Ad or Talk to Anyone"

In the body copy, I follow up with a quick explanation of info marketing and then list the great benefits that it offers. And then I list my web site address where they can get more info.

Remember, that a postcard is similar to a classified ad in that you can't use it to directly sell your product. There simply isn't enough room on a postcard to do a complete sales pitch.

You use it as the first step in a two-step selling process. The postcard is only for generating sales inquiries.

You then follow up by directing the prospect to your website where they can find the full details and benefits of your product.

Or you can ask the prospect to send you an email and then reply with your sales letter.

Once you've captured their email address, you can follow up multiple times.

You can format your postcard in a word processing program. I use Microsoft Word and its Envelopes and Labels command to set the file up to print correctly.

Here's a tip that Ron LeGrand, author of the Information Marketing Boot Camp, passed on to me.

Go to your local post office and buy their pre-stamped postcards. You just run the sheets through your printer, separate, attach the address labels and mail!

And, best of all, you'll only spend a handful of change per postcard.

About The Author

Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz http://www.dc-infobiz.com.

FREE Report. How to start a home-based publishing business and never create a product, write an ad or talk to anyone. Send a blank email to dcinfobiz@getresponse.com

---

Culture and Website Localization

Culture and Website Localization With the rise... Read More

Search Engine Friendly Ways to Build Link Popularity

Acquiring relevant backlinks to your website is one of the... Read More

8 Killer Ways to Improve the Effect of Testimonials on Your Customers!

Every web business should be using testimonials. Testimonials are extremely... Read More

How To Turn Your Clients Into Raving Fans

So, you don't have a multi-million dollar advertising campaign? You... Read More

5 Totally Free Website Marketing Tools

I've collected some really cool free products for you that... Read More

Specialty or Niche Directory Submissions

You are an attorney or other service or product provider.... Read More

Free Website Promotion Guide - Website Promotion Mistakes

When webmasters have created their final master piece, their next... Read More

Is Reciprocal Linking Dead?

There was a time when reciprocal linking was a number... Read More

Internet Directory Submission, Sure Way To Link Popularity

Most website owners fail to differentiate between a directory and... Read More

Advertising Approach For The First-time Webmaster

For the first time internet entrepreneur [newbie] the best ways... Read More

Restaurant Website Promotion - How to Boost Your Business Using Tested Online Marketing Tactics

Being a restaurant owner means you are always interested in... Read More

Google Pagerank ? Microsoft Business Solutions Great Plains Certified Master Point of View

Google is the most popular internet search engine and even... Read More

Marketing Your Website

Market my website? Why should I have to spend time... Read More

Web Site Marketing Techniques Rated

There are many ways to market your web site, both... Read More

The Top 10 Most Ludicrous Things You Can Do on Your Web Site

We have a running joke in our office that one... Read More

Web Site Promotion: 10 Super Charged Secrets To Suck Up Orders Like A Vacuum Cleaner

If your website is not generating a lot of sales... Read More

5 Successful Tips For Marketing Your Website

This could be the most amazing article to ever be... Read More

How To Get Free Advertising By Giving Away Online Content

Giving away content is a powerful way to get free... Read More

The Sure-Fire Ways To Attract New Customers Now

1. Give Away An Electronic Information Product The product could... Read More

Competition Freebies and Sponsorship For Free Advertising and Link Popularity

How many competitions are there running on the net at... Read More

Google Gives Web Page History More Importance

The Google patent application submitted in March, 2005 has generated... Read More

The Top Ten Ways To Promote Your Site And Increase Traffic

Website promotion is a vital area in internet marketing that... Read More

Website Promotion ? Need Inspiration to Write Articles? Check Your Stats!

One of the best ways to promote a Website inexpensively... Read More

How to Advertise on the Internet

Do you want to reach millions of potential customers for... Read More

Internet Marketing and Getting Your Site Noticed

You may have created and established the best Web site... Read More

How Can You Promote Your Online Business Offline?

Many people miss out on some very valuable promotion opportunities... Read More

Easy Content Building for the Lazy Webmaster

Free content builder. Articles are the best way to add... Read More

Types of Keywords

Keyword can be classified into three categories :-Single word Keyword-Multiple... Read More

Generating Traffic to Your Web Site

When promoting any product or service every hit to your... Read More

Why You Should Market Your Website

One of the great advantages of advertising and marketing on... Read More

How to Get Hundreds of Links to Your Site

If you are website owner and you have begun exchanging... Read More

How to Keep Your Visitors on Your Site

Does your web site's visitors keep on hitting the back... Read More

Freebie Promotions - How Giving Away Free Stuff Can Boost Your Business

Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More