Driving traffic to your website can be a time consuming task. However, these easy tips may help you increase traffic and convert those visitors into actual customers.
1. Title on your main URL and secondary pages
Originally, my title was ADVANCED SYSTEMS-A Leadership & Organizational Training & Development Firm near Chicago, IL. If I searched for the first two words ADVANCED SYSTEMS using Overture at http://inventory.overture.com I found a little over 4,000 keyword searches. By using this tool, I entered various key words and discovered that the term education and training had over 210,000 searches during the previous month. Research also recommends that the title length not exceed 77 characters and so I continued researching the most effective key words to pair with my first two terms. Also, additional reading suggested that you indicate your location within this title. Even though the completed title may exceed the recommended length, this is OK because the search engines do read beyond 77 characters. Also, as you construct or revise each page, make sure that title has the appropriate key words. Currently, I am doing that for my site because as stated earlier ADVANCED SYSTEMS is not a popular searched term.
2. Content
Both my Internet marketing coach (www.leaders-perspective.com) and my marketing consultant (www.hodgecommunications.com) acknowledged that the content on my site of which I wrote was of exceptional editorial quality. Their praises made me feel very good. However, both told me that the content wouldn't "sell an igloo to an Eskimo." This wasn't what I wanted to hear after spending hundreds of hours writing this exceptional content. Currently, I am revisiting each page and rewriting the content using a marketing content focus instead of editorial one. I had failed one of the basic lessons in marketing ? write to the audience needs by identifying potential benefits not your expertise.
3. Search Words
Again using the mentioned site in tip #1, I began to rewrite the content and then checked key words and phrases to ensure that they were embedded within the content. Writing in Microsoft Word, the writer can go to the Edit button and scroll down to the Find icon. By typing in a specific word or phrase, this handy tool will check to see how many times it appears in the document. A note of caution ? Be careful not to overload your content with search words because the robots are quite sophisticated and can distinguish this overload.
4. Call to Action
Within the content on each page should be a call to action. The visitor should be encouraged to sign up for a free newsletter or contact your office by phone or email. Also, you can provide links to other pages within your website such as "click to hear read more articles."
5. Thematic Approach
Using a theme entices search engines to travel through all the pages within your site. The theme can be your unique selling proposition. Also, a thematic approach encourages your visitors to visit more than one or two pages.
6. Use of Pictures, Graphics and Flash
Pictures are far more effective than clip art. Remember to use a variety of genders and ethnicity because your Internet audience is diverse. Be careful with flash and other time consuming graphics as they may consume too much time to download. Many visitors leave sites if the site doesn't download in a matter of seconds. Time is money not only for you, but your visitors as well.
7. Free Offers
Visitors like to receive free offers from ezine booklets to articles to recommendations on books and other sites. Entice your visitors with freebies and have them coming back for more.
8. Regular Updates
Sites need to be updated on a regular basis to encourage Search Engines to continually visit your site. A static site is not good for web traffic or building relationships with your visitors. Construct a plan to revisit your pages to provide new content for Search Engines. HINT: Remember to check Key Words as you update your pages.
9. Perfection and Under Construction
Since web sites should not be static, perfection is an ongoing experience. Don't wait until the content is perfect. Load it and then watch your statistics. Under construction shouldn't be forever, however prioritize those pages you wish to update first. If you need to add a page, do so and mark it as "Under Construction." I currently have several new pages "Under Construction" and still have yet to revise all my pages. Working using a plan (see tip 8), I anticipate completing the entire site within the next 30 days. And then, revisit at least 2 pages each month to update the content.
These last two months have been an incredible learning experience for me as I continue to work on my site to expand traffic and therefore potential clients. For example, one of the most visible results has been a 300% increase on one of my revised pages (http://www.processspecialist.com/youth.htm). Even though the site is still has pages under construction, I know that following these 9 simple tips will continue to multiply traffic and eventually increase my client base.
Copyright 2005(c) Leanne Hoagland-Smith, www.processspecialist.com
This article may be freely published. Permission to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way (grammatical corrections accepted).
Leanne Hoagland-Smith, M.S. CEO of ADVANCED SYSTEMS, is the Learning & Process Specialist. With over 25 years of business & education experience, she helps her clients to double their performance. By uniting systems, strategies and people to create loyal internal customers, Leanne delivers ROI solutions in 4 key areas: financials, leadership, relationships and growth & innovation within a variety of industries including education, healthcare, manufacturing and professional services. As co-author of M.A.G.I.C.A.L. Potential: 7 Capacities for Living an Amazing Life Beyond Purpose to Achievement due for 2005 release, Leanne speaks nationally to a variety of audiences. Please contact Leanne at 219.759.5601 or visit http://www.processspecialist.com if you are seeking to connect your passion to your purpose to double your performance and receive unheard of results.
Ok. So you've got your website done and stocked with... Read More
My name is Barbara Mascio. I am the founder of... Read More
Directories are the best means for getting related links and... Read More
Do what I did. Learn these 10 insiders' ad writing... Read More
The shortcut to succeed in business is to do what... Read More
So you have your website and you've done everything right... Read More
When you build your website you need to have a... Read More
Well I started out with seven, Free and low cost... Read More
When the economy is down, your website sales may go... Read More
Now that you've built your new website you can sit... Read More
When I first began attempting to make money on the... Read More
1. Tell people you have a siteThis might seem blindingly... Read More
One of the most frequent questions I get asked by... Read More
Who me? Track?Now I realize some turn a blind eye... Read More
Most people who are not doing well on the internet... Read More
A prospect's mind is an intimate place... Read More
Before one can fully understand the importance and necessity of... Read More
Writing and distributing articles is fast becoming a popular method... Read More
I just reviewed a new website and I'm in shock.... Read More
Website promotion is no longer easy to do.But if you... Read More
After the incredible success of Hotmail.com, the use of signature... Read More
Joe Nogood owns a small but thriving gift store. He... Read More
OK. So you took the leap and started your online... Read More
We get so caught up with internet marketing and "web... Read More
The best way to avoid being blacklisted by the search... Read More
We have dealt with the tags so the search engines... Read More
Getting targeted web site traffic from other people's websites is... Read More
Making money with your web site is the dream and... Read More
In many cases when you start a new website you... Read More
A great way to get the word out about your... Read More
Have you ever submitted your ad to an FFA page?... Read More
Congratulations! You and your designer have just finished creating your... Read More
You know the drill. Everybody claims that in order to... Read More
The Importance of Page ContentThe content of a page is... Read More
Success in business thrives on ideas.The more creative you're the... Read More
Congratulations! You and your designer have just finished creating your... Read More
Search engine optimisation ? it's the holy grail of website... Read More
How to get your business exposed for free!Everybody in the... Read More
Directories are the best means for getting related links and... Read More
Sorry, there's not really a free tee here, but... Read More
Most new webmasters face the same conundrum: how can I... Read More
So you have a new website but the phone isn't... Read More
Let's face it, getting (and keeping) a good Google... Read More
Search engine optimisation is big business. Ezines and websites litter... Read More
I've been operating two small retail Websites for several years... Read More
Many online business owners and marketers use a variety of... Read More
The number one key to getting business in the real... Read More
Are you happy with your website? (Does your business even... Read More
If you own a website, you definitely want to improve... Read More
Market my website? Why should I have to spend time... Read More
Until recently, audio, video, Flash, and static graphics were all... Read More
Measuring and understanding your Website's success is a critical process... Read More
When it comes to website marketing and promotions, you need... Read More
Interested in boosting your link popularity, raising your Google PR,... Read More
According the National Association of Realtors(R) ("NAR") surveys completed between... Read More
Once you have finshed designing your website, you want to... Read More
The internet has the capacity, sometimes, to divorce not just... Read More
Managing your online business from home is a great way... Read More
When setting up your website for SEO (Search Engine Optimization)... Read More
When we ran the contest back in 1998 we had... Read More
On the Internet, links are very important for websites to... Read More
Culture and Website Localization With the rise... Read More
Here's a fairly obvious Multi Linking Strategy that is probably... Read More
We have dealt with the tags so the search engines... Read More
How would like to have an email list of thousands... Read More
Delivering Quality Traffic to your website is essential in helping... Read More
Web Site Promotion |