There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages , Autoresponder follow up systems , and Ad tracking URLs .
The lead capture page can be hosted anywhere but it needs to have at least one thing on it to be effective... a way to capture a person's email address.
Why waste your traffic exchange credits sending user's to your sales page where they only have 15 seconds to decide whether they are interested in your product or service? It is too easy just to let your website rotate to the next causing you to lose a potential prospect.
If you set up an incentive-laden lead capture web page (by incentive I mean a contest or freebie for providing their email address) that has a short tag line about your product or service combined with a 2 line form consisting of name and email address you have a simple yet incredibly powerful marketing tool.
In fact what would stop you from advertising 5 or 10 different lead capture pages on several traffic exchanges for each product or service you are promoting?
Ok, so you have a person's email address and name. What now?
Let me explain the purspose of an Autoresponder before I do that. An Autoresponder is a script that sends out timed follow up messages to anyone in your Autoresponder email list. If you connect the form on your lead capture page to your Autoresponder you have a virtually unlimited opportunity to advertise to your now " opt in " subscriber.
Your only real job becomes promoting your lead capture pages. The Autoresponder system once set up requires little or no maintenance on your part.
Now when a person sees your incentive laden lead capture page on a Free Traffic Exchange they can quickly scan your opportunity and provide a minimum of information (nobody likes filling in forms, especially when they only have 15 seconds to decide on your offer).
Freebies work well, free downloads, contests, giveaways. People like free stuff and this gives you a nice way to build up credibility with your customer.
To take this a step further you can track your campaigns by replacing the URL for your product with an Ad tracking URL .
This will tell you every time someone clicks on a link within your email message or lead capture page allowing you to weed out ineffective ad copy.
Make sure you set up a different ad tracking URL for each lead capture page or email message and you can truly see how well each of your campaigns are performing in real time.
So get busy creating your lead capture pages, connect them to your Autoresponder follow up system, and start promoting and tracking your campaigns. You should see improvements in your sales and recruiting efforts immediately.
Michael Lawrence is the webmaster for http://www.cobrasurf.com providing Free Web Traffic and Free Website Promotion.
He also publishes a Blog which can be found at http://cobrasurf.blogspot.com containing articles on website promotion and internet marketing.
(but also one of the most crucial part)It is time... Read More
If you've ever been to a popular forum hosted by... Read More
So you have a new website but the phone isn't... Read More
Seeking effective affordable website promotion should begin with listing your... Read More
You have spent hours creating a HTML masterpiece, you have... Read More
Website advertising, the unending quest of every website owner. And... Read More
If you are not getting traffic at your website and... Read More
DMOZ is known all over the internet as being the... Read More
We get so caught up with internet marketing and "web... Read More
Writing and distributing articles is fast becoming a popular method... Read More
Creating a sense of credibility for your product and website... Read More
Does your web site's visitors keep on hitting the back... Read More
Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More
In the current competitive climate, tourism-dependant businesses in Coastal Maine... Read More
According the National Association of Realtors(R) ("NAR") surveys completed between... Read More
Would you like to prevent Internet users from visiting your... Read More
Most website owners fail to differentiate between a directory and... Read More
Bring those visitors back for more, applauding you and saying... Read More
Getting a loyal traffic base for your website is an... Read More
Once you have finshed designing your website, you want to... Read More
Learn How To Use These Six Explosive Marketing Techniques To... Read More
Writing articles for submission and distribution on the internet is... Read More
There are many ways to promote your website for free... Read More
Almost anyone who has tried submitting to free-for-all sites will... Read More
In the early days of developing my home business, I... Read More
With all the "How To" articles, and great advice available... Read More
Viral marketing can work wonders for any business, web site... Read More
Have you even been to CNN's website? Odds are you... Read More
Web analytics. Don't worry, it's not as boring as it... Read More
Promoting your website might seem like an enormous task that... Read More
An important question to answer when creating or revising a... Read More
The internet is a wonderful source of information and full... Read More
1. Using Hidden Links to increase subscribers or for a... Read More
Website advertising, the unending quest of every website owner. And... Read More
Every web business should be using testimonials. Testimonials are extremely... Read More
One of the best ways to promote a Website inexpensively... Read More
So you've made the perfect web site (in your eyes... Read More
1. Give people a free subscription to your e-zine. Almost... Read More
Description: one way of jumpstarting you link campaign is to... Read More
If you are like most webmasters, your goal is to... Read More
No matter what you're marketing or promoting, if your Ad... Read More
It is said that content is king, but today 'fresh,... Read More
This article explains in detail the various issues related to... Read More
Just because you put up a web store doesn't mean... Read More
Sorry, there's not really a free tee here, but... Read More
Yahoo! allows you to set up your own front page... Read More
How much does an advert in Yellow Pages cost? How... Read More
When you design a website you should create it so... Read More
A back-end product is a product that you attempt to... Read More
So you have a new website but the phone isn't... Read More
Do you have a website or are you planning on... Read More
If you have a website and desires to attract traffic... Read More
"One in a million". What do I mean by that?... Read More
The number one key to getting business in the real... Read More
If you've subscribed to an seo newsletter for longer than... Read More
In the early days of developing my home business, I... Read More
Delivering Quality Traffic to your website is essential in helping... Read More
Many people, in a rush to spike sales through the... Read More
It's no big secret that banner ads have become less... Read More
If you haven't visited the Google Labs lately, they have... Read More
The Internet can be a confusing place to do business.... Read More
Do what I did. Learn these 10 insiders' ad writing... Read More
1. Generate Targeted Traffic from Online Discussion Forums.Online discussion forums... Read More
What is web-marketing? Why does your business need it?The best... Read More
I admit it, I have a problem. I'm a control... Read More
How would like to have an email list of thousands... Read More
Web Site Promotion |