1. Tell people you have a site
This might seem blindingly obvious, but it's remarkable the number of people that don't promote their Web site addresses. Every piece of your business literature that is put before customers and prospects should contain your site's address, from stationery (letterheads, business cards, compliments slips, faxes and invoices) to marketing collateral (brochures, price lists and packaging).
If you use email, set up a signature that will appear at the end of every message you send. This should contain your name, position, your company's name, phone number(s) and, of course, your Web address. Email me at signature@nigelgordijk.co.uk and you'll receive a signature example template in an automatic reply.
2. Encourage repeat visits
Research has shown that many customers decide if they wish to do business with a company after they have visited its Web site seven times. Here are simple ways to encourage repeat visits:
Keep it up-to-date. Nothing discourages visitors more than a site that is clearly not maintained regularly. Make sure that company information is current, including contact details, personnel listings and prices.
Make it easy to use. If your site is poorly designed and relevant content is difficult to find, then no-one will be bothered to waste time looking for it. Web users are notoriously impatient, so make sure pages are clearly laid out and links (including navigation) is simply worded. If you have a particularly large site, consider having your own search engine on it to make information easier to find.
Make it quick. More and more people are using high-speed broadband connections but a significant number are still using slower dial-ups to access the Internet. Consider this when you design and programme your site; people won't return if they know your pages take several minutes to load.
3. Register your Web site with search engines
More than half of site visits are via search engines, so don't underestimate their influence on how many visitors your site will get.
You may find companies that offer to submit your site to hundreds of search engines; there is even software that can do this for you. There are really only four or five major search engines that you need to consider (ask yourself how many search engines you can name and how many you actually use). Many of the others are just ways to surreptitiously get your email address, which you can pretty much guarantee will become inundated with spam (unsolicited email).
To increase your chances of a high ranking in search engines, make sure that pages contain plenty of relevant text-based information. Mostly, this is what they store in their indexes and base their results on. For example, if you search on Google for "web design brighton" my site appears on the first page. At the time of writing, my homepage is number five in the results, with my company ranked third highest on the list. "Brighton web design" ranks me at number one overall. Not bad for a one-man firm!
Email me at signature@nigelgordijk.co.uk and you'll receive a signature example template in an automatic reply.
Nigel Gordijk (http://www.commonsensewebdesign.com)is based in Brighton, England and is an accomplished, independent Web consultant with over 16 years' design industry experience. His Web site designs are noted for their ability to engage users and their ease of use. His client list includes BP International, Thomson Holidays, Honda, Ladbrokes and No 10 Downing Street.
Well I started out with seven, Free and low cost... Read More
Hundreds of millions of people have spent thousands of dollars... Read More
When webmasters have created their final master piece, their next... Read More
The Web is constantly growing and changing. The key issue... Read More
People are always wanting to attract more visitors to their... Read More
I created my first website in 1995 - it was... Read More
With the increase competition on the Internet, it can be... Read More
Delivering Quality Traffic to your website is essential in helping... Read More
Once you have finshed designing your website, you want to... Read More
We all know the many "free" traffic producing avenues. We... Read More
What do you do next! you have been working so... Read More
Fresh Web Content Yields Better Search Engine ResultsAll too often,... Read More
Building links to your website is of huge importance and... Read More
With learning about online promotion, there is so much information... Read More
Niche markets and mini sites are taking lately by storm... Read More
Just because you put up a web store doesn't mean... Read More
Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More
Have you noticed lately how savvy webmasters are using simple,... Read More
With all the "How To" articles, and great advice available... Read More
What is the accepted standard for signatures? Who sets these... Read More
Though it's wonderful to get all those hits to your... Read More
Here are 4 of the most easiest and... Read More
Promoting a Website is not an easy task. New Website... Read More
Most people who are not doing well on the internet... Read More
Seeking effective affordable website promotion should begin with listing your... Read More
Over the past couple of months it has been quite... Read More
In the early days of developing my home business, I... Read More
Almost anyone who has tried submitting to free-for-all sites will... Read More
Any time you use a URL in an Article, Web... Read More
DMOZ editors are supposed to be professionals in the category... Read More
Do you know why your website is not making money... Read More
"One in a million". What do I mean by that?... Read More
A prospect's mind is an intimate place... Read More
Yahoo! allows you to set up your own front page... Read More
You may ask, what is perpetual marketing?Perpetual marketing means when... Read More
How can one get a good ranking in the major... Read More
There's such a thing as taking search engine optimization too... Read More
Ok, now if you've started reading this article thinking that... Read More
1. Selling To Everyone Means You Sell to No OneIf... Read More
Keeping it clean could give you a boost.By Mark White... Read More
Over the past couple of months it has been quite... Read More
As a small business owner are you looking at promotional... Read More
After spending substantial time and efforts the big day came... Read More
Everybody Loves A Freebie!It's true! Who doesn't like to get... Read More
Free For All Links Pages have been given a bad... Read More
Website promotion is a vital area in internet marketing that... Read More
Does your business struggle with profitable online marketing? If so,... Read More
Do you want to achieve extra-ordinary success in your online... Read More
Promote your website using articles - Internet is all about... Read More
Repetition is the key to getting your adverts and promotion... Read More
The ChallengeWebSiteMarketingPlan.com was to be a companion site to the... Read More
Would you like to prevent Internet users from visiting your... Read More
Does your website offer visitors a quick and easy way... Read More
Every good marketing plan should have a section on ongoing... Read More
In many cases when you start a new website you... Read More
My name is Barbara Mascio. I am the founder of... Read More
In order to have more trust in your visitors' eye,... Read More
Every business owner want to attract more orders and have... Read More
When webmasters have created their final master piece, their next... Read More
Managing your online business from home is a great way... Read More
If you're having problems generating a lot of sales at... Read More
Google is the most popular and most used search engine... Read More
Writing articles for your site and for the use of... Read More
Search engine optimisation is big business. Ezines and websites litter... Read More
The first step to starting a profitable online business of... Read More
If you haven't visited the Google Labs lately, they have... Read More
Web Site Promotion |