Customer Focus - Just 5 SimpleThings You Need to Think About

You can boil down the difference between successful businesses and the rest in how they work with their customers, in just five areas.

So, what does this mean?

  • What They Want
    Selling what your customers really want is just critical. Being on good enough terms with your customers to research, (hey maybe just by chatting with them - radical idea, huh?), helps you find out how you can best serve their needs.
  • Price is Right
    By balancing the kind of pricing you want to offer with exceptional service levels, there is a fascinating calculation to be made. Prices rock-bottom with inadequate attention to item 5 are not likely to bring profitable consumers rushing to your door. Providers have an ongoing dance between price and service - be aware of it. It is not possible to sustain your business with lowest prices and poor service.
  • When They Want It
    In the internet world, availability of your goods and services is measured critically far more than ever before. You may not need to be 24/7, but you certainly need to be aware of it. More traditional customers are also becoming more demanding. So businesses need to be especially sensitive to the hours they trade, whether they sell goods or services, by stores and/or phone.
  • Easy To Buy
    With the advent of the internet, making it easy to purchase is vital. Why not make purchases from the comfort of your home study or workplace office? So having your people who are available, exactly when your customer wants them, to make payment for goods and services relly easy is a serious point worth considering. Even in shops, the sensitivity of simply having staff focused on delivering the very best of attention is critical. Every day there may be threats to different shopping channels, so the adage that you 'only have one chance to make a first impression' is becoming ever more important.
  • Trusted Follow Up
    By ensuring that you have all your ducks in a row so far, sustainably building whatever business you are in, is vitally dependent on how you handle ongoing customer service. Indeed if you are only focusing on a one-time purchase, then, frankly, you are not going to have much of a future. Repeat business is very inexpensive for you, so an investment of post-purchase excellence is very worthwhile.
    By focusing on these five elements, teasing out the consequences with your management teams, you will have a great chance of making business progress. If you choose not to take the time to analyse what you truly need to do, there will be a jeopardy for you in the not to distant future.

    Martin Haworth is a Business and Management Coach. He works worldwide, mainly by phone, with small business owners, managers and corporate leaders. He has hundreds of hints, tips and ideas at his website, http://www.coaching-businesses-to-success.com. (Note to editors. This article may be edited for use in your publication or newsletter as long as a live link to the website is included)

    ...helping you, to help your people, to help your business grow...

    In The News:


  • pen paper and inkwell


    cat break through


    Are You the Culprit?

    Are you a business, non-profit or association manager who pretty... Read More

    Managing People - Why Is It So Difficult?

    Managing, supervising, being a team leader is the hardest job... Read More

    Why Would Anyone Hold a Bad Meeting?

    Pssst, want a stock tip that will make you rich?... Read More

    10 Resolutions For The New Year!!

    Each year many people create a list of resolutions designed... Read More

    Why Management Kills Creativity

    Ten or so years ago, an international consultant, specializing in... Read More

    One Bad Apple

    One Bad Apple I know what... Read More

    Keeping Team Meetings Vibrant

    Meetings can be the life-blood of an organisation or the... Read More

    Tales from the Corporate Frontlines: The Organizational Structure of Our Growing Business

    This article relates to the organizational structure competency, commonly evaluated... Read More

    The Changing Boss-Secretary Relationship

    THE CHANGING BOSS-SECRETARY RELATIONSHIP: Imagine a partnership at work. One... Read More

    How Managers Can Turn Failures Into Successes

    Although there are real, external reasons for managerial difficulty ?... Read More

    Delegating Responsibility

    Too many managers waste both time and energy performing tasks... Read More

    Selective Job Cuts Often Benefits Firm More Than Broad Layoffs Over Long Term

    It is difficult to pick up a newspaper or listen... Read More

    The Walmart Cult

    The CultBecoming a part of the Cult, consists of being... Read More

    10 Critical Questions to Ask Before Hiring a Consultant

    Talk to as many consultants as you can before hiring... Read More

    Appraisal Systems - Not Living Up to Their Objectives

    Almost, if not all organisations have them, they've been around... Read More

    What Every Manager Should Know About How to Become An Effective Executive

    In his book, The Effective Executive, Peter Drucker pointed out... Read More

    Coaching Can Get The Boss In Shape

    Who tells the boss that they can improve their management... Read More

    How to Use an HR Consultant

    Bringing an HR consultant into your organisation can often be... Read More

    7 Steps To Hire The Best

    You can use this step-by-step method to hire applicants who... Read More

    How to Coach Your Emplyees and Increase Motivation

    It is easy to spot the difference between a work... Read More

    Saying ?No? Gracefully to Customers and Colleagues

    Envision the scenario: You've just been asked at the last... Read More

    Future Business Success - What Does Good Look Like?

    When you know you need to shift up a gear,... Read More

    What Is Business Sense?

    What is the principal thing you need to succeed in... Read More

    Which ITIL Process Should We Implement First?

    The following question is usually debated a lot amongst IT... Read More

    How To Jump Start Your Profits and Keep Your Profits Rolling

    There are so many ways to jump start your prifits... Read More

    The 3rd Plan Missing from your Business

    If you're like most people, you probably started with wonderful... Read More

    Money, Motivation, Success and Who?

    It was 7:30 on a Saturday morning, and I was... Read More

    Creativity and Innovation Management ? Hierarchies

    Creativity can be defined as problem identification and idea generation... Read More

    5 Management Decision Making Lessons from a Long Shot. A Heartening Belmont Victory

    Like many, I watched the 134th Belmont Stakes hoping to... Read More

    Executive Performance -- Whos to Blame for Incompetent Managers?

    A recent article in the Wall Street Journal raised the... Read More

    How to Make a Difference Every Day

    Every day, everyone can make the world a better place.... Read More

    Building Shareholder Value Through Your People

    Increasing shareholder value is the most important driver for organisations... Read More

    Towards Intercultural Understanding

    An individual's ability to forge effective relationships across cultures is... Read More