8 Killer Mistakes For Ezine Failure You Must Avoid

It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters. Some details we consider unimportant are the keys for the success of our publication or failure.

1) Be Careful with the "from" field.

Although many consider this as a detail, it is the first thing a user will see. Who is sending the email. Use either your name or your business name. Avoid any kind of other phrases in that field. It will cost you a lot.

2) The subject line.

This is the second more important field in the email. Avoid hype in that area like "Earn 50.000$ in 2 weeks" e.t.c. People are smarter than you think. You will never be believable. Emphasize to the purpose of your newsletter .Do not use more than 7 words in your subject line.

3) Call to buy in the first mailing.

This is a common mistake most ezine publishers do. They have sales pitch on the first time. Research has proved that you will gain your subscriber trust after 6 to 7 mailings according always to the content you offer.

4) Use death words, which spam filters ban.

For God's sake, do not use words or phrases like free, make money, hello, your family, and other. Your newsletter will go directly to junk mail and will be erased without notice.

5) Avoid too much personalization.

Although personalization is important in order to create a friendly ambience, do not overdo it. Some people will consider this as rudeness. Use their name only once in your mailings on the first line of your message, not more. Otherwise, some of your subscribers will be insulted and unsubscribe in a second.

6) Use more verbs, not adjectives.

The best internet marketers and advertisement agencies has proved that verbs are much stronger than adjectives. Especially the "call to action" verbs are so strong that could increase the response rate up to 700%! For example, use the verbs, boost, and explode instead of the word "increase". See how stronger they are?

7) Use auto responders not web pages.

Many people use on their mailings or other advertisement campaigns their web page mostly. That is big a mistake. The estimate shows that 30% max will subscribe from your web site. On the contrary if you promote your auto responder the percentage, goes from 80% to 100%! Of course, you can use both. It is effective too.

8) Too much info in the submit form.

This is another typical mistake. Some ezines require submitting more personal information such as: email, first and last name, area and other. The info you really need is the first name and the email. Many internet users consider any more than that as violation of their personal info. That means fewer subscribers for your ezine.

Copyright 2004 Christos Varsamis

About The Author

Christos Varsamis is an internet marketing consultant and the owner of the exclusive internet-marketing club http://www.internetmarketingsuccesstips.com. Get his knowledge at your desktop! Subscribe to ims-tips@aweber.com.

---

Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between

Are you doing "the bounce"? No, it's not a new... Read More

Are You Getting The Most Out Of Your Ezine?

There are two reasons to publish an ezine.... Read More

Who Should Offer an Ezine?

If you are a professional, consultant, coach, speaker, seminar leader,... Read More

10 Newsletter Ideas to Write Articles for Your Newsletter

Since you publish your newsletter on a regular basis, sometimes... Read More

How To Increase Your Sales From Your Newsletter

The first and most important thing you should know when... Read More

5 Tips for Catching Errors in Your Manuscript

What is your worse fear as a self-publishing writer? For... Read More

Producing Ezines for Growing Your Business

What an ezine is ? An ezine is an electronic... Read More

Ezines, Ezines Everywhere!

There are literally thousands of ezines being published online these... Read More

21 Questions to Ask Any List Service Before You Sign on With Them

If you publish an e-mail newsletter, or "e-zine," you'll need... Read More

Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read

It's not enough to prepare and distribute a monthly newsletter,... Read More

Newsletter Formatting

Formatting your text newsletter correctly can make a failure into... Read More

Create An Ezine To Get People Back To Your Site

I know you've worked hard on your website. I know... Read More

Emerging Trends in Web Content and Web Publishing

Content is King but the web pages are still littered... Read More

E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine

You publish an e-zine, you may consider to start charging... Read More

Managing Internet Addresses in Your Email Newsletter

Web and email addresses pose a special challenge for writers... Read More

Does Your Subject Line Do the Job?

It's proven that the FROM field of your emails is... Read More

The Sure-Fire Ways To Increase Your E-zines Readership!

You Have Won! Hold an ongoing prize drawing... Read More

How To Write Powerful Newsletters, Offline And Online

The theory of writing for newsletters is very similar to... Read More

Newsletter Software

Newsletter SoftwareWhat types of newsletter software can I use to... Read More

Write an Ezine? But I Dont Know HOW!

If you've been promoting your business on the internet you've... Read More

Five Solid Reasons To Publish Your Ezine In a Blog!

Get Your Ezine 'Out There'!Placing your ezine in a Blog... Read More

Should You Upgrade Your E-zine From Text to HTML?

A few years ago, when I first started seeing HTML... Read More

Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing

Are You Ready For The Publishing Revolution?Writing has traditionally been... Read More

The Number One Tried and Tested Method For Exploding Your Ezine Subscriptions

We all know how cagey and stubborn prospects can be... Read More

Understanding Ezine Publishing!

I can remember my first reaction to word "ezine". What... Read More

Ezine Publishing Donts

When I teach ezine classes, I ask the students what... Read More

Three E-zine Alternatives You May Not Have Considered

During the free e-zine publishing teleclasses I offer every month,... Read More

Subscriber Incentives: Are They Effective?

Peter Boulder of Pepper and Rodgers Group tells a story... Read More

Is It a Newsletter or Just One More Commercial?

When I purchased my very first computer, not too long... Read More

Email Filters Catch Dolphins Along With Sharks

What's the point in spending hours preparing a newsletter, message... Read More

Top 3 Steps to Success Building the Relationships

Marketing is a broad business subject that encompasses a range... Read More

Review of Ezine Announcer

The most critical piece of software in my article submission... Read More

22 Ways to Grow Your Subscriber List

1. Don't bury your subscriber form, place it on your... Read More