One-Page Newsletters can do more than help you keep in constant touch with clients and prospects and educate them to desire your products and services. Each issue can also generate immediate sales!
Simply combine the educational content of your newsletter with a monthly promotion described in the covering e-mail or on the page of your website where readers can download each issue. Once you have engaged your reader's interest, offer them an engaging next step that accelerates their interest and encourages them to buy right now.
Here are some tried-and-proven ways:
? Teleconferences. One of the easiest, least expensive, and most powerful ways for you to monetize-or convert your newsletter into profits-is to invite readers to a free teleconference where you provide additional information and invite them to discuss the topic and ask questions. Costs are negligible. Use e-mail autoresponders to deliver the phone number and a special PIN (personal identification number) plus last-minute reminders.
? Special report. Offer an in-depth treatment of the topic covered in your newsletter. You can either sell it or offer it for free, upon e-mail request. You can also deliver additional information on unlinked web site pages or via e-mail.
? Promotions. When appropriate, offer special pricing or terms on products or services associated with the topic of your newsletter.
? Event marketing. Offer free demonstrations or seminars in your store, an office, or a hotel meeting room. Or, offer a free 30-minute introductory meeting or telephone consultation.
Here's how to maximize response:
? Encourage e-mail registration. This creates a list of prospects interested in particular topics for later follow-up.
? Focus. Separate the educational content of your newsletter from the promotional message in the e-mail announcing each new issue or on the page of your website where your newsletter can be read or downloaded. Never put time-sensitive information in your newsletter!
? Separate the why's" from "how's." Emphasize problems, solutions, and benefits in your newsletter. Limit the details of your solution to your follow-up information and events. Keep your newsletters short.
? Add urgency. Schedule your call to action event immediately after you distribute your newsletter. Encourage early registration by emphasizing limited teleconference capacity, limited quantities, or place a time limit on promotions.
? Vary your call to action. Don't follow the same call to action each month. Vary teleconferences, special reports, promotions and free consultations.
? Follow-up. Thank those who attend events or requested more information.
? Track your results. Note which topics and calls to action result in the most sales. Repeat your winners.
Success requires planning. Start by creating a 12-month Editorial Calendar describing the topics you are going to discuss in each of the upcoming issues of your newsletter.
Then, choose the type of call to action, or promotion, most appropriate for each month's topic. As you review each issue in your editorial calendar, ask yourself: "What's the best way to leverage my market's interest in this topic?" It takes time to put together a successful promotion or prepare special reports and teleconferences. But, if your call to action projects a last-minute or amateurish image, you'll be wasting the momentum your newsletter has generated.
? On-going process, not isolated event. Success requires an on-going series of newsletters and related promotions. Use your 12-month editorial calendar to schedule your efforts on several newsletter issues and promotions each month.
? Encourage pass-alongs. Invite recipients to share your e-mails and newsletters.
? Be specific. Describe the specific action you want the recipient of your message to take. Summarize important details.
Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit http://www.OnePageNewsletters.com for your three free reports.
|
|
|
|
|
|
|
|
|
|
|


How would you like to reach millions of people with... Read More
What makes your ezine hot stuff? With literally thousands of... Read More
You publish an e-zine, you may consider to start charging... Read More
You've convinced me that I want to sign up for... Read More
So, you want to publish articles online? It's really quite... Read More
Chances are if you surf the net much you have... Read More
A debate is raging in e-publishing circles: should content be... Read More
It's proven that the FROM field of your emails is... Read More
1. You'll brand your web site, business and yourself by... Read More
There are 5 basic keys you need for your ezine... Read More
Have you been publishing an e-mail newsletter for at least... Read More
You can make a decent income selling products and services... Read More
Seeing is believing. Unless your website visitors can experience your... Read More
1. Fear Of Having Nothing To SayAs a small business... Read More
There are two reasons to publish an ezine.... Read More
What is your worse fear as a self-publishing writer? For... Read More
Newsletter SoftwareWhat types of newsletter software can I use to... Read More
It's all about numbers - or so some ezine publishers... Read More
Many times I receive a Welcome Message from someone after... Read More
Do you place back-issues of your Newsletter onyour website?There are... Read More
If you want to have a successful newsletter, you need... Read More
So you'd like to start publishing special reports and ebooks... Read More
UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication... Read More
When I say free ezine advertising, I'm not talking about... Read More
1. Don't ever stop advertising for new subscribers.I know this... Read More
WHY DO WE DO THIS?A major "character" in Mark Salzman's... Read More
One morning this past fall, I was going through my... Read More
While I run my business completely online, I really enjoy... Read More
Ok, it's time to bring out my soapbox.Something has been... Read More
I get many e-zines in my inbox every week, and... Read More
Publishing an ezine certainly has its benefits and rewards, but... Read More
One-Page Newsletters can do more than help you keep in... Read More
Is publishing your own newsletter worth your time and effort?... Read More


If my in-box is any indication, most of the business... Read More
1. Give Incentives Give people an incentive to subscribe to... Read More
The deadline approaches and your ad STILL has not sold.... Read More
The DOI Foundation has unveiled the DOI-EB (EB stands for... Read More
Well, it is definitely yes!In the early day of internet... Read More
There are literally thousands of ezines being published online these... Read More
The future of email Newsletter - Llando Ford 07.28.2004 What... Read More
Web and email addresses pose a special challenge for writers... Read More
The theory of writing for newsletters is very similar to... Read More
It's an exciting time for online writers, with a wide... Read More
1. Don't ever stop advertising for new subscribers.I know this... Read More
My story is that an author who'd done online writing... Read More
There are thousands of email newsletters or "ezines" produced every... Read More
Publishing an e-zine is the ideal opportunity to showcase your... Read More
What is an ezine? An ezine is an abbreviation for... Read More
Imagine you are sitting at home relaxing reading a book... Read More
Calling all publishers, editors, journalists and freelance writers. It's time... Read More
"Regular communication with your customers is essential to your success."... Read More
A good newsletter template is not only consisted of a... Read More
The most critical piece of software in my article submission... Read More
Formatting your text newsletter correctly can make a failure into... Read More
If you've been promoting your business on the internet you've... Read More
Remember that when you have new visitors at your website,... Read More
You Have Won! Hold an ongoing prize drawing... Read More
While I run my business completely online, I really enjoy... Read More
OverDrive - an e-commerce, software conversion and e-publishing applications leader... Read More
Do you struggle with creating content for your ezine? You... Read More
Time, of course, doesn't stand still and never did, and... Read More
1. Swap sponsor, feature, or solo ads with other ezine... Read More
I get many e-zines in my inbox every week, and... Read More
Publishing an ezine certainly has its benefits and rewards, but... Read More
I'm amazed!Everywhere I go on the Web, people are desperately... Read More
We all know that an e-zine won't attract and keep... Read More
Ezine Publishing |