The Power of Personality

Owning an online business and publishing an ezine can be very frustrating, AND rewarding! There can be 100's or even 1000's of websites and/or ezines that are almost exactly like yours. What can you do to make your online business stand out from the rest?

The number one answer to this question is - add your own personality to your business and in your ezine.

I subscribe to probably over 100 ezines and most of these I do not even read. The ones that I like to read are the ones that contain some personality. I like to know that there is an actual person that I can identify with or get in touch with if I have any questions.

You are the main thing that makes your business unique! Use this to your advantage.

* Connect with your readers. This is the whole purpose of your ezine. By doing the following, you will make that very important connection.

* Let them get to know you. Have a section in your ezine where you talk to your readers and open up to them. I am not talking about pouring out all your personal problems to them, but share the part of yourself that makes you who you are. Share little tidbits of your life so they know that you are a real person and they can connect with you.

* Treat everyone with respect and courtesy. This is one that unfortunately some people forget these days. This one goes both ways for readers and publishers. You have to remember we are all in this together, so let us treat each other as we would want to be treated. Yes, the Golden Rule, which I believe in strongly!!

* Be as helpful as you can. Offer your expertise, advice and support whenever possible. Learn to understand what your readers/customers want and need. This will help form a strong bond.

* Let your passion and spirit come through. This is very important also. By letting your love for your work shine through, you will be "contagious"! Your readers will get caught up in it and they will become passionate as well.

* Include some original content. Always write some of your own content so there is a part of your ezine that is in no other ezine. If you write your own articles, (yes, you should) this will help give your ezine its own identity. Subscribers will look forward to reading each issue because of the original material. If you are not ready to write articles, even writing a short editorial or introduction to each issue will make a big difference in originality.

* Build Yourself to Build Your Business - In essence, you need to build yourself and your reputation in order to build your business. Show your readers that you are someone who knows what they are doing and that you can help them succeed as well. You want to prove that you are dependable, trustworthy, capable and definitely unique!

Publishing an ezine might be simple, but creating a unique, powerful, and personality-packed connection with your subscribers is a bit harder and much more effective!

About The Author

Terri Seymour owns and operates MyOwnEzine.com

Learn to publish and promote your own ezine. mailto:subscribe@myownezine.com

For a complete list of my articles available for reprint please email: mailto:myownezine-index@getresponse.com

ter02@newnorth.net

---

The Future of Email Newsletter

The future of email Newsletter - Llando Ford 07.28.2004 What... Read More

The Nitty-Gritty Of Ezine Publishing

I sat here this morning, and decided to work out... Read More

Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing

Are You Ready For The Publishing Revolution?Writing has traditionally been... Read More

Newsletters ? Keeping Your Customers Informed

Many businesses use email newsletters to introduce themselves to new... Read More

Ezines, Ezines Everywhere!

There are literally thousands of ezines being published online these... Read More

Some Things I Have Learned About the Exciting World of Ezines

1. Don't ever stop advertising for new subscribers.I know this... Read More

OK People - Lets Get Real!

It's all about numbers - or so some ezine publishers... Read More

3 Money-Making Reasons for Displaying Your Newsletters on Your Website

Seeing is believing. Unless your website visitors can experience your... Read More

Writing Effective Newsletters

It's obvious but true that your newsletter can only be... Read More

Your E-zine 13 - A Formatting Checklist

While sending out a text e-zine may seem like a... Read More

Newsletter Name Ideas - Creative Ideas to Choose A Good Name for Your Newsletter

When you want to choose a name for your newsletter,... Read More

Delivering Your Email Newsletter

After creating your email newsletter, you face the challenge of... Read More

How To Increase Your Sales From Your Newsletter

The first and most important thing you should know when... Read More

Review of Ezine Announcer

The most critical piece of software in my article submission... Read More

You Can Publish an Ezine

Publishing an Ezine can be scary to the newbie. But... Read More

10 Tips On Offering A Free Ecourse

1. Make your ecourse short like 5 - 7 days.... Read More

5 Essential Online Tools for Writers and Publishers

Writing a newsletter or article can be very time consuming.First,... Read More

Need Ezine Content - Think Holidays

Publishing an ezine certainly has its benefits and rewards, but... Read More

10 Ways, How To Get Significant Exposure For Free

Ezine are one of the best source of information on... Read More

Are We Dating or Married?

You've convinced me that I want to sign up for... Read More

Emerging Trends in Web Content and Web Publishing

Content is King but the web pages are still littered... Read More

Newsletter Software

Newsletter SoftwareWhat types of newsletter software can I use to... Read More

Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages!

If you remember, the majority of people (i.e., 68%) need... Read More

Good News About Getting Published

So you want to get a book published and add... Read More

Why Arent You Writing Ezine Articles?

I'm amazed!Everywhere I go on the Web, people are desperately... Read More

How Many Articles Can An Author Write As An Expert In A Field?

More and more smart business people are finding the value... Read More

Producing Ezines for Growing Your Business

What an ezine is ? An ezine is an electronic... Read More

Getting Subscribers For Your Newsletter Is As Simple As This...

Having a newsletter is one thing but how many subscribers... Read More

How to turn your Newsletter into a Web Page...in 45 seconds!

Do you place back-issues of your Newsletter onyour website?There are... Read More

How to Build Your List ? 7 Powerful Strategies

If you have been an internet marketer, or had any... Read More

The Plain Truth About Branding for Newsletter Publishers and Web Designers

Branding, or brand marketing as some now call it, is... Read More

WHOOPS -- There Goes My List! (Are You Backing Up YOUR Biggest Asset?)

Have you ever accidentally lost an important file on your... Read More

A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE

One of the fastest ways to gain "Guru" Status online... Read More