If you have read my article called "What is Viral Marketing" you should already have a fairly good idea of it's potential.
In this article I'm going to discuss how it can be used to grow your all essential, opt in mailing list.
As you already know, Viral Marketing is a great way to get the word out about your product or service, so you can see a huge surge in sales.
But what about subscriptions to your newsletter? Can they too be effected by this type of Marketing?
YES they can.
But how? This depends on how difficult and successful you want to make it. Not that these two factors necessarily go hand in hand.
The most basic form of using viral marketing automatically, is probably a tell-a-friend script. I'm sure you've seen them, you've probably used them as well.
All you have to do is type in someone's email address into a form, and the website will usually have text pre inserted into the form telling the person how great you think the website is, but you could always add your own instead.
Your friend receives an email which to them looks like you are telling them about this fantastic new website and hopefully he will sign up to the newsletter to find out more.
This can be manipulated in other ways. For example what if you did a questionnaire, then, to get the results of the questionnaire, not only does the person have to sign up to your newsletter, but they have to fill out a tell-a-friend script for three friends, telling them about this questionnaire. Then, those three friends sign up, take the questionnaire, and oh look, they have to sign up to the newsletter to find out the results, oh well, lets tell three more friends each.
This has a huge snowball effect, and should see you exponentially growing your opt-in mailing list.
This isn't too hard to create either. Just go down to elance.com and ask a programmer how much he would charge for such a thing.
However, you must remember that you must start your marketing efforts with some fuel, and that fuel is people. You have to start with at least a few people filling out this questionnaire for this to even begin. 0 people telling 3 friends each still equals 0.
Another way to grow your mailing list, is to pay people for every subscriber they send your way. This isn't exactly the type of marketing I've been discussing throughout this article, but it will grow your opt-in list quite well if you pay enough and enough people start doing it. I think that 10 cents per subscriber is fair.
If people start sending you more subscribers than you can afford to pay, then you can always stop it for a while. But remember this, is you treat your subscribers well, then you have a life time value of them, which is worth far more than 10 cents.
Hotmail.com used this form of marketing in a small way that produced big results. At the bottom of each of the emails sent, they included a small line that said something like "Get your free email account with hotmail.com". This meant that every time an email was sent from hotmail the recipient would read this and perhaps think, "Hmm free email account huh? Better check this out. This resulted in hotmail's huge growth in a relatively short period of time. Eventually Microsoft brought hotmail.com for an obscene amount of money.
By Stephen Warren, the creator of http://www.marketershandbook.com, the completely FREE guide to marketing online, with useful articles and links.
What is your worse fear as a self-publishing writer? For... Read More
One of the fastest ways to gain "Guru" Status online... Read More
We all know that an e-zine won't attract and keep... Read More
Branding, or brand marketing as some now call it, is... Read More
I subscribed myself to many ezines. I'd love to read... Read More
How to write your ezine in 5 minutes by legally... Read More
You can use Word newsletter templates for both Word and... Read More
A lot of newsletter publishers spend a great deal of... Read More
Ezine is an electronic newsletter that is published through internet.... Read More
1. Give Incentives Give people an incentive to subscribe to... Read More
While there are seemingly endless ways to promote your e-zine... Read More
When I meet an author with a great book concept,... Read More
Web and email addresses pose a special challenge for writers... Read More
1. Use autoresponders to publish and promote your ezine.Autoresponders with... Read More
You Have Won! Hold an ongoing prize drawing... Read More
1. Many Ezine Publishers use too many styles of separatorin... Read More
You publish an e-zine, you may consider to start charging... Read More
There are lots of ezines (newsletters) out there that offer... Read More
So you want to get a book published and add... Read More
Ezine are one of the best source of information on... Read More
When I purchased my very first computer, not too long... Read More
There are thousands of email newsletters or "ezines" produced every... Read More
Good newsletter names are usually 2-4 words. If shorter, they... Read More
I received a very good question from a subscriber and... Read More
Having a newsletter is one thing but how many subscribers... Read More
Publishing an e-zine is the ideal opportunity to showcase your... Read More
This article is particularly for those people who want to... Read More
When you want to choose a name for your newsletter,... Read More
The DOI Foundation has unveiled the DOI-EB (EB stands for... Read More
A good newsletter template is not only consisted of a... Read More
If you have been an internet marketer, or had any... Read More
Newsletter SoftwareWhat types of newsletter software can I use to... Read More
You've convinced me that I want to sign up for... Read More
I read a lot of newsletters. Some are great and... Read More
I received a very good question from a subscriber and... Read More
Remember that when you have new visitors at your website,... Read More
There's no doubt, publishing information products to sell online is... Read More
Is publishing your own newsletter worth your time and effort?... Read More
There are thousands of email newsletters or "ezines" produced every... Read More
Are you looking to increase your relevancy in the search... Read More
A debate is raging in e-publishing circles: should content be... Read More
If you run your own business like I do, you... Read More
We all know how cagey and stubborn prospects can be... Read More
1. Don't ever stop advertising for new subscribers.I know this... Read More
Should I create my newsletter in a word processor or... Read More
Do you place back-issues of your Newsletter onyour website?There are... Read More
Time, of course, doesn't stand still and never did, and... Read More
My story is that an author who'd done online writing... Read More
A lot of newsletter publishers spend a great deal of... Read More
When writing an ezine ad, there is a big mistake... Read More
Ok, it's time to bring out my soapbox.Something has been... Read More
You can make a decent income selling products and services... Read More
If you have been an internet marketer, or had any... Read More
I subscribed myself to many ezines. I'd love to read... Read More
What makes your ezine hot stuff? With literally thousands of... Read More
You publish an e-zine, you may consider to start charging... Read More
I'm amazed!Everywhere I go on the Web, people are desperately... Read More
Writing a newsletter or article can be very time consuming.First,... Read More
When I say free ezine advertising, I'm not talking about... Read More
Calling all publishers, editors, journalists and freelance writers. It's time... Read More
The main task of a newsletter publisher is to select... Read More
While many new e-zine publishers are anxious about developing good... Read More
Formatting your text newsletter correctly can make a failure into... Read More
Are content brokers - publishers, distributors, and record companies -... Read More
Are you like most of us who created an E-Zine.... Read More
While sending out a text e-zine may seem like a... Read More
Ezine Publishing |