7 Ways to Self-Promote Within Your E-zine

We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long.

But let's think about WHY you began your e-zine in the first place. It was likely to use it as a vehicle to promote you and your services/products, right?

You have every right to toot your own horn in your e-zine, as long as you don't drown out the useful content your readers are looking for. You work hard on your e-zine, so let's make your e-zine work foryou!

Here are 7 simple ideas on how to accomplish this:

  • Make sure your MAIN ARTICLE always provides information that your readers will find valuable.

    By having a main article as the foundation of your issue, readers will feel they got what they came for - helpful information. Try a list of top 10 tips, a "how-to" article, a list of resources, a review of a trend in the industry - that sort of thing.

    So remember, if your e-zine is tonight's meal, your main article should be the entree. Any promotional info should be your side dishes!


  • Begin each issue with an EDITOR'S NOTE or PUBLISHER'S NOTE.

    I began doing this during the fall of 2001, and have found it's the perfect place to let readers know about what's happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it's NOT your main content, you have more leeway in being direct and self-promotional.


  • In your article, throw in LINKS to related articles you've written or been featured in, when appropriate.

    Your readers will appreciate the additional information and resources, and it's one more chance for you to demonstrate your expertise and credibility.


  • Directly after your article, give a quick PROMO BLURB, mentioning your e-books, reports, or workshops, if you offer them.

    Why right after the article and before anything else? If someone reads your article and says to themselves, "Gee, that was great information!" They'll be ready to hear what else you have to share on that subject.

    A great lead-in for your blurb is: "Did You Like Today's Article? If you did, you'll LOVE my [e-book, report, upcoming workshop, etc.]..."


  • In each issue, offer a TESTIMONIAL from one of your clients or customers.

    I saw another e-zine publisher doing this last year and thought, "What a great idea! She's giving her readers further reason to try her services."

    I now also do this by featuring a short testimonial in each issue from someone who has bought my book and loves it.


  • Tell us what YOU'RE all about!

    At the end of your ezine, take at least 10 lines and give a concise description of YOU and what you have to offer your readers.

    For example, here's what I put at the bottom of every "E-zine Queen" newsletter:

    Marketing writer and consultant Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine: 283 Secrets to Planning, Writing, Publishing, and Promoting an E-Mail Newsletter That Gets Results."

    It's a step-by-step manual that walks you through the entire process. It's available, along with "The E-zine Queen Resource Report" (more than 219 e-zine promotion resources!), at http://www.ezinequeen.com/

    In The News:

    • pen paper and inkwell


    cat break through


    How To Make Your Subscribers Stick To You Like Super Glue

    One of the biggest obstacles to building a good sized... Read More

    The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them

    A lot of newsletter publishers spend a great deal of... Read More

    Learn How to Choose a Great Topic for Your Newsletter

    Since you're going to write your newsletter on a regular... Read More

    Internet Marketing Idea: Publish an Ezine

    Chances are if you surf the net much you have... Read More

    10 Tips For Ezine Publishers

    1. Many Ezine Publishers use too many styles of separatorin... Read More

    Increase Your Website Popularity with 500 Words

    Are you looking to increase your relevancy in the search... Read More

    5 Keys To A Successful Ezine

    There are 5 basic keys you need for your ezine... Read More

    Emerging Trends in Web Content and Web Publishing

    Content is King but the web pages are still littered... Read More

    Good News About Getting Published

    So you want to get a book published and add... Read More

    Email Newsletters: The Header

    Managing Subscriber addresses: At the top of your email message... Read More

    Three Breathing Techniques For Any Ezine Article

    I subscribed myself to many ezines. I'd love to read... Read More

    OK People - Lets Get Real!

    It's all about numbers - or so some ezine publishers... Read More

    Location, Location, Location

    The first thing you should consider in advertising is the... Read More

    Create An Ezine To Get People Back To Your Site

    I know you've worked hard on your website. I know... Read More

    Should You Upgrade Your E-zine From Text to HTML?

    A few years ago, when I first started seeing HTML... Read More

    A Solid Foundation to Creating a Profitable Ezine!

    Everything successful needs to be built on a solid, confident... Read More

    How to turn your Newsletter into a Web Page...in 45 seconds!

    Do you place back-issues of your Newsletter onyour website?There are... Read More

    Gosh, What Am I Going to Put in My Email Newsletter THIS Month?

    So you decided to put out a monthly newsletter, because... Read More

    Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between

    Are you doing "the bounce"? No, it's not a new... Read More

    Email Filters Catch Dolphins Along With Sharks

    What's the point in spending hours preparing a newsletter, message... Read More

    Self Publishing At The Speed Of Thought

    Publishing, both electronic and hard copy, from articles to books,... Read More

    Are You Getting The Most Out Of Your Ezine?

    There are two reasons to publish an ezine.... Read More

    Start Your Own Ezine Newsletter & Profit!

    The information listed here is worth more than gold. if... Read More

    Who Should Offer an Ezine?

    If you are a professional, consultant, coach, speaker, seminar leader,... Read More

    How To Write Powerful Newsletters, Offline And Online

    The theory of writing for newsletters is very similar to... Read More

    How to Make Your eZine Work for You Long After Its Published

    If you publish an email newsletter, do you convert the... Read More

    Why Do We Publish?

    WHY DO WE DO THIS?A major "character" in Mark Salzman's... Read More

    I Finally Discovered The Secret To FREE Content No One Else Has!

    There are many tips and techniques to increase your search... Read More

    Print On Demand Questions

    Print on demand (POD), a cross between self-publishing and digital... Read More

    Why I Started My Ezine

    Why I started this E- ZineSit back, and travel with... Read More

    How to Build Your List ? 7 Powerful Strategies

    If you have been an internet marketer, or had any... Read More

    Finding the GOLD with Ezines and Google!

    HiHow'd you go with your product search?Here's another way to... Read More

    3 Money-Making Reasons for Displaying Your Newsletters on Your Website

    Seeing is believing. Unless your website visitors can experience your... Read More