OK People - Lets Get Real!

It's all about numbers - or so some ezine publishers would have you believe.

10,000 subscribers and counting!


20,000 subscribers and counting!


30,000 subscribers and counting!

You get the picture...or do you?

Now let me ask you - how many of those are actually READING your newsletter? Do you even know? Have you checked?

You might really be surprised!

I've got bad news - especially for those publishers who use free ads to entice their readers to subscribe.

If your publication is business-oriented, you're lucky if 10% ever lay eyes on that wonderful work you labored so long over. And if it's filled with dozens and dozens of ads from all the free and low-cost ad placement programs now available, I have three words for you -

- can you say, "scan and delete?"

Because that's exactly what the majority of your subscribers are doing. I promise.

That is, those who are even GETTING your newsletter.

Now I know that most of you, especially the ones who are currently still running those free ads, know that what I am saying is true.

Yet there are those among you that insist on hanging on to all those precious subscriber email addresses for dear life (even the ones that have bounced five times) on the outside chance that one day that email will gloriously begin to start accepting mail again and your count will be a true one.

Fat chance.

I'm not saying that all publishers do this; I know many that clean their lists on a regular basis. The long-time publishers who have grown their lists by traditional means certainly do. That's why they can command good prices for advertising - and get it.

But how many of you have the guts to do what I did?

MAKE THEM RE-CONFIRM EVERY YEAR.

Go ahead - I challenge you.

Make them take some sort of action that REQUIRES them to say "Yes, keep me on your list." Or else they don't get the newsletter. Period. No exceptions.

Watch those subscriber numbers drop like a rock - and watch your "open rate" climb.

Because what you're really after is sustained, loyal readership. Trusting subscribers who know that you are going to provide them with good, solid information.

And you're going to have to give it to them - otherwise, you'll never accomplish what it is you intended to do when you started publishing your newsletter.

Like making money.

About The Author

Cathy Bryant's newsletter, the HomeBizJunction Herald, has NO outside advertising - free or paid. Just solid, reliable information to help those who want to start and succeed in their own home business. Subscribe at http://www.homebizjunction.com to read her reviews of business opportunities and products.

In The News:


pen paper and inkwell


cat break through


10 Ways, How To Get Significant Exposure For Free

Ezine are one of the best source of information on... Read More

Newsletter Names - Creative Ideas for Newsletter Titles

Your newsletter name has a big effect on your readership,... Read More

How To Make Your Subscribers Stick To You Like Super Glue

One of the biggest obstacles to building a good sized... Read More

Three E-zine Alternatives You May Not Have Considered

During the free e-zine publishing teleclasses I offer every month,... Read More

Why Do We Publish?

WHY DO WE DO THIS?A major "character" in Mark Salzman's... Read More

What Ive Learned From My Subscribers

As editor/publisher of Book Promotion Newsletter, I am fortunate in... Read More

Medium and the Message

A debate is raging in e-publishing circles: should content be... Read More

What Every Ezine Owner Should Know About Unsold Ad Space

The deadline approaches and your ad STILL has not sold.... Read More

The Future of Email Newsletter

The future of email Newsletter - Llando Ford 07.28.2004 What... Read More

Publishing Your Own Newsletter - Is It Worth Your Time?

Is publishing your own newsletter worth your time and effort?... Read More

Gosh, What Am I Going to Put in My Email Newsletter THIS Month?

So you decided to put out a monthly newsletter, because... Read More

Does Your Business Need a Newsletter?

Have you ever thought about it?If you don't have a... Read More

The Disintermediation of Content

Are content brokers - publishers, distributors, and record companies -... Read More

Ebook Rebranding - The New Ebook Marketing Power?

Well, it is definitely yes!In the early day of internet... Read More

Emerging Trends in Web Content and Web Publishing

Content is King but the web pages are still littered... Read More

Newsletter Software

Newsletter SoftwareWhat types of newsletter software can I use to... Read More

How To Develope Content For Your Ezine Without Having To Write Your Own Articles

Do you struggle with creating content for your ezine? You... Read More

Location, Location, Location

The first thing you should consider in advertising is the... Read More

Secrets To Successful Publishing

Have you ever wondered what would it take to compete... Read More

Why Dont My Subscribers Listen to Me?

I received a very good question from a subscriber and... Read More

Start Your Own Ezine Newsletter & Profit!

The information listed here is worth more than gold. if... Read More

Become an E-Book Author ... Make Money From Your Knowledge!

"E-Book" is short for Electronic Book---an organized set of content... Read More

A Newsletter Publishers Main Task: Packaging Value Content

The main task of a newsletter publisher is to select... Read More

How Many Articles Can An Author Write As An Expert In A Field?

More and more smart business people are finding the value... Read More

Email Newsletters: Privacy and Unsubscribing

As you likely know from personal experience, the value of... Read More

American OverDrive - LCDs in LDCs

OverDrive - an e-commerce, software conversion and e-publishing applications leader... Read More

Is It a Newsletter or Just One More Commercial?

When I purchased my very first computer, not too long... Read More

7 Steps to Successful Publishing

The decision to publish a book is very exciting! It... Read More

7 Ways to Self-Promote Within Your E-zine

We all know that an e-zine won't attract and keep... Read More

Create An Ezine To Get People Back To Your Site

I know you've worked hard on your website. I know... Read More

Plagiarism on the High Seas

More and more companies are finding the value in informational... Read More

Your E-zine Promotion Checklist

While there are seemingly endless ways to promote your e-zine... Read More

Newsletters ? Keeping Your Customers Informed

Many businesses use email newsletters to introduce themselves to new... Read More