Ezine Publishing Donts

When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers.

"Too many clicks." Give them an easy way to subscribe or unsubscribe. Don't make them have to click, and click, and click to find your subscription box.

"Tell us what's there." Include some sort of table of contents in your ezine. While this may cause someone to delete a particular edition, it will cause others to read it.

"Too many ads." While most business owner subscribers understand that there is no free ride, too many ads, including ads between articles, annoy them. The key is ads targeted to your ideal clients. Keep that in mind and ads will be read and clicked on.

"Tell us when something ends." Space does not indicate when an area of an ezine ends and another starts - a border does. But please don't use all CAPITAL LETTERS to highlight the topic in your e-zine, even for titles. (OK for offline newsletters; online, using CAPITAL LETTERS denotes screaming.)

"Just the facts." Do not force new subscribers to complete long subscription forms containing lots of personal information. While some will complete the entire form, most will "move on."

"Permission marketing." It's about receiving permission to add someone to your elist or having them add themselves. Know that when you purchase an item from someone's web site, you'll be on their mailing list, too.

"Let us read the article." Don't distribute ads in between your article or tips. Provide ads, yes-you ARE running a business - but let them read the article.

"Watch the emotions." Do not over use exclamation marks, question marks, etc. Newsletters are NOT priority mail, so don't flag them as such.

"Tell us." Tell us what we're going to get and how often. Most subscribers don't mind receiving mail daily or weekly - if they know that's what they've subscribed to.

"Give it to us." If you promised a free report, make sure that the links to them appear after someone subscribes to your ezine.

©2005 Maria Marsala. From Ezine Power: Attract Clients, Grow Profits, and Quickly Become Known As An Expert In Your Field, an program that help small business owners increase your profits on the Internet. http://www.CreateEzine.com One of the many dynamic programs, informative articles, and exceptional business and marketing training tools created by Elevating Your Business to support your business success. Visit our site to learn more and receive 2 reports http://www.ElevatingYourBusiness.com right now.

---

Does Your Business Need a Newsletter?

Have you ever thought about it?If you don't have a... Read More

Publishing Special Reports And Ebooks At No Cost

So you'd like to start publishing special reports and ebooks... Read More

Write Your Weekly Ezine in 5-Minutes! (or better yet, dont write it at all)

How to write your ezine in 5 minutes by legally... Read More

Finding the GOLD with Ezines and Google!

HiHow'd you go with your product search?Here's another way to... Read More

Future of Electronic Publishing

UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication... Read More

Where And How To Get Information For Your Newsletter And Ezines

With the rapid expansion and diversion of commerce, manufacturers, career... Read More

Should You Upgrade Your E-zine From Text to HTML?

A few years ago, when I first started seeing HTML... Read More

E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine

You publish an e-zine, you may consider to start charging... Read More

Internet Marketing Strategy: 9 Pragmatic Ways Increase Your E-zines Subscription

It is possible to increase the subscription to your e-zine... Read More

Plagiarism on the High Seas

More and more companies are finding the value in informational... Read More

An Overlooked Fr~e Advertising Opportunity

When you have an online business you need to utilize... Read More

Email Filters Catch Dolphins Along With Sharks

What's the point in spending hours preparing a newsletter, message... Read More

The Five Deadly Fears of E-Newsletter Publishing

1. Fear Of Having Nothing To SayAs a small business... Read More

How To Use Viral Marketing To Grow Your Opt In Email List

If you have read my article called "What is Viral... Read More

The Nitty-Gritty Of Ezine Publishing

I sat here this morning, and decided to work out... Read More

Newsletter Design Ideas - How to Get Creative Ideas for Your Newsletter Template

If you want to have a successful newsletter, you need... Read More

5 Ways to Make More Money With Your E-zine

Have you been publishing an e-mail newsletter for at least... Read More

Newsletters ? Keeping Your Customers Informed

Many businesses use email newsletters to introduce themselves to new... Read More

7 Steps to Successful Publishing

The decision to publish a book is very exciting! It... Read More

Learn How to Choose a Great Topic for Your Newsletter

Since you're going to write your newsletter on a regular... Read More

You Can Develop An E-zine Even If You Dont Enjoy Writing!

Do you know that many business owners market their businesses... Read More

WHOOPS -- There Goes My List! (Are You Backing Up YOUR Biggest Asset?)

Have you ever accidentally lost an important file on your... Read More

Section Ideas to Include in Your Newsletter Design

A good newsletter template is not only consisted of a... Read More

Writing Effective Newsletters

It's obvious but true that your newsletter can only be... Read More

Talking Pictures Are the Go!

A Tokyo day care company has begun marketing a "talking... Read More

Word Newsletter Templates - How to Easily Create Them

You can use Word newsletter templates for both Word and... Read More

Need Ezine Content - Think Holidays

Publishing an ezine certainly has its benefits and rewards, but... Read More

Review of Ezine Announcer

The most critical piece of software in my article submission... Read More

10 Critical Things To Do Before You Spend A Dime In Advertising

"Research?"Let's say it again?"Research"?Grrrrrrrr.The word "research" can make many eBusiness... Read More

8 Effective Ezine Publishing Tips To Put You Ahead Of The Game

1. Swap sponsor, feature, or solo ads with other ezine... Read More

Gosh, What Am I Going to Put in My Email Newsletter THIS Month?

So you decided to put out a monthly newsletter, because... Read More

Putting the YOU in Your E-zine

I get many e-zines in my inbox every week, and... Read More

Publishing Your Own Newsletter - Is It Worth Your Time?

Is publishing your own newsletter worth your time and effort?... Read More