Ezine Publishing Donts

When I teach ezine classes, I ask the students what they've disliked about the newsletters they've subscribed to. What makes them push that "delete button" or unsubscribe? Below are some of their answers.

"Too many clicks." Give them an easy way to subscribe or unsubscribe. Don't make them have to click, and click, and click to find your subscription box.

"Tell us what's there." Include some sort of table of contents in your ezine. While this may cause someone to delete a particular edition, it will cause others to read it.

"Too many ads." While most business owner subscribers understand that there is no free ride, too many ads, including ads between articles, annoy them. The key is ads targeted to your ideal clients. Keep that in mind and ads will be read and clicked on.

"Tell us when something ends." Space does not indicate when an area of an ezine ends and another starts - a border does. But please don't use all CAPITAL LETTERS to highlight the topic in your e-zine, even for titles. (OK for offline newsletters; online, using CAPITAL LETTERS denotes screaming.)

"Just the facts." Do not force new subscribers to complete long subscription forms containing lots of personal information. While some will complete the entire form, most will "move on."

"Permission marketing." It's about receiving permission to add someone to your elist or having them add themselves. Know that when you purchase an item from someone's web site, you'll be on their mailing list, too.

"Let us read the article." Don't distribute ads in between your article or tips. Provide ads, yes-you ARE running a business - but let them read the article.

"Watch the emotions." Do not over use exclamation marks, question marks, etc. Newsletters are NOT priority mail, so don't flag them as such.

"Tell us." Tell us what we're going to get and how often. Most subscribers don't mind receiving mail daily or weekly - if they know that's what they've subscribed to.

"Give it to us." If you promised a free report, make sure that the links to them appear after someone subscribes to your ezine.

©2005 Maria Marsala. From Ezine Power: Attract Clients, Grow Profits, and Quickly Become Known As An Expert In Your Field, an program that help small business owners increase your profits on the Internet. http://www.CreateEzine.com One of the many dynamic programs, informative articles, and exceptional business and marketing training tools created by Elevating Your Business to support your business success. Visit our site to learn more and receive 2 reports http://www.ElevatingYourBusiness.com right now.

In The News:


pen paper and inkwell


cat break through


The Power of Personality

Owning an online business and publishing an ezine can be... Read More

Three Breathing Techniques For Any Ezine Article

I subscribed myself to many ezines. I'd love to read... Read More

Explode Your Business

You can make a decent income selling products and services... Read More

Email Filters Catch Dolphins Along With Sharks

What's the point in spending hours preparing a newsletter, message... Read More

The Sticky Issue of E-zine Schedules

While many new e-zine publishers are anxious about developing good... Read More

What Ive Learned From My Subscribers

As editor/publisher of Book Promotion Newsletter, I am fortunate in... Read More

Your E-zine 13 - A Formatting Checklist

While sending out a text e-zine may seem like a... Read More

Increase Your Website Popularity with 500 Words

Are you looking to increase your relevancy in the search... Read More

7 Useful Free Services For E-publishers

If you want to have an online business, without doubt,... Read More

22 Ways to Grow Your Subscriber List

1. Don't bury your subscriber form, place it on your... Read More

How To Write Powerful Newsletters, Offline And Online

The theory of writing for newsletters is very similar to... Read More

Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read

It's not enough to prepare and distribute a monthly newsletter,... Read More

Should You Upgrade Your E-zine From Text to HTML?

A few years ago, when I first started seeing HTML... Read More

The Number One Tried and Tested Method For Exploding Your Ezine Subscriptions

We all know how cagey and stubborn prospects can be... Read More

Top 10 Tips to Give Your Newsletter Impact!

There are thousands of email newsletters or "ezines" produced every... Read More

WHOOPS -- There Goes My List! (Are You Backing Up YOUR Biggest Asset?)

Have you ever accidentally lost an important file on your... Read More

7 Ways to Self-Promote Within Your E-zine

We all know that an e-zine won't attract and keep... Read More

Coping With Those Dreaded Ezine Publishing Deadlines

Time, of course, doesn't stand still and never did, and... Read More

Five Solid Reasons To Publish Your Ezine In a Blog!

Get Your Ezine 'Out There'!Placing your ezine in a Blog... Read More

Putting the YOU in Your E-zine

I get many e-zines in my inbox every week, and... Read More

Understanding Ezine Publishing!

I can remember my first reaction to word "ezine". What... Read More

How to Build Your List ? 7 Powerful Strategies

If you have been an internet marketer, or had any... Read More

Ezines, Ezines Everywhere!

There are literally thousands of ezines being published online these... Read More

Become an E-Book Author ... Make Money From Your Knowledge!

"E-Book" is short for Electronic Book---an organized set of content... Read More

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my... Read More

Start Your Own Ezine Newsletter & Profit!

The information listed here is worth more than gold. if... Read More

Free Ezine Advertising That Works!

When I say free ezine advertising, I'm not talking about... Read More

How to Get E-zine Subscribers From In-Person Events

While I run my business completely online, I really enjoy... Read More

Producing Ezines for Growing Your Business

What an ezine is ? An ezine is an electronic... Read More

Delivering Your Email Newsletter

After creating your email newsletter, you face the challenge of... Read More

Why I Started My Ezine

Why I started this E- ZineSit back, and travel with... Read More

21 Questions to Ask Any List Service Before You Sign on With Them

If you publish an e-mail newsletter, or "e-zine," you'll need... Read More

Create An Ezine To Get People Back To Your Site

I know you've worked hard on your website. I know... Read More