The decision to publish a book is very exciting! It causes the creative juices to flow and the eyes to light up. But wait ? before you begin the publishing process, know about the seven most important steps you need to know before publishing your book. Make sure that you take every step into careful consideration so that your road to success is an easy one:
1. Know why you are writing a book. Are you writing your memoirs for the family, are you writing a community cookbook, are you writing a book of regional interest or are you writing a national bestseller? All of these goals are valid, but each goal has different implications for your business plan. Know why you are writing and know that you can create that bestseller if that is your goal.
2. Treat publishing as a business. You are passing beyond the realm of author into the exciting world of publishing. You are not just a writer, you are about to become a publisher who wants to produce a profitable book, and you want to keep the profits for yourself.
3. Write a business plan. Being aware of the business aspect of publishing is not an end in itself ? you need to formally write your plan. It does not need to be a fifty page document with every accounting possibility recorded, but it should outline all of the costs that you will encounter from obtaining the necessary funds to knowing the price of mailing a book. The business plan needs to account for future expenses as well as pre-publication expenses.
4. Plan for publicity and marketing. You must plan for the publicity and marketing of your book. You can have the best book in the world, but if no one knows about it, no one will buy it. You don't want to print books that sit in your garage. You want to print books that will sell, sell, sell!
5. Write about a subject that you know well. Don't write about something that you can't talk about without effort. Write about a subject with which you are very familiar and that excites you. Writing the book will establish you as an expert in your field, so choose the topic that causes everyone you know to come to you for advice. The publicity will then be so easy that you will love being the "star".
6. Know who will buy your book. So many authors think that "everyone" needs and should buy their books. Not so. Perhaps "everyone" needs their books, but not "everyone" will want to buy. Research and know WHO will actually WANT your book and market, market to them. They will buy!
7. Look for non-bookstore markets and do not be afraid of the large discounts. Bookstores are a hugely important market for most authors, but they are far from being the only place to sell books. There are many non-traditional markets that buy books in large quantities with no returns. This is a great market ? sales made are guaranteed sales not consignment sales. Do not be afraid of the larger discounts when you make those large volume sales. The books you sell are actually SOLD.
Think how much more pleasant a journey is if you know which fork in the road will lead you to smooth driving and which fork in the road will lead you through potholes. Knowing the most effective publishing steps before you print will make your publishing career fun and profitable.
Copyright © 2003 Ink Tree Ltd.
Ink Tree Ltd. Helping writers publish, market and sell books! If there is a book inside you ? profit from it. Learn everything you need to guide you from Idea to Book? to Success ? the fast, easy, simple way. Publish your own book with one-on-one expert help from publishing professionals who have created numerous bestsellers and sold hundreds of thousands of books.
Phone: 1-866-500-8733 or 403-295-3898 Email: info@inktreemarketing.com
Web: www.moneyinpublishing.com or www.inktreemarketing.com
About The Author
Ink Tree Ltd. is a book marketing firm that helps writers publish, market and sell books. Learn everything you need to guide you from Idea to Book... to Success - the fast, easy, simple way.
www.moneyinpublishing.com or www.inktreemarketing.com
We all know how cagey and stubborn prospects can be... Read More
There are literally thousands of ezines being published online these... Read More
The first and most important thing you should know when... Read More
1. Share your personality with your subscribers. Your subscribers are... Read More
Do you place back-issues of your Newsletter onyour website?There are... Read More
One of the fastest ways to gain "Guru" Status online... Read More
Since you're going to write your newsletter on a regular... Read More
So you decided to put out a monthly newsletter, because... Read More
You've convinced me that I want to sign up for... Read More
Since you publish your newsletter on a regular basis, sometimes... Read More
Branding, or brand marketing as some now call it, is... Read More
There are two reasons to publish an ezine.... Read More
I'm working on a report for a company that puts... Read More
The very name CGI used to send chills up my... Read More
I received a very good question from a subscriber and... Read More
The main task of a newsletter publisher is to select... Read More
What makes your ezine hot stuff? With literally thousands of... Read More
The information listed here is worth more than gold. if... Read More
I get many e-zines in my inbox every week, and... Read More
Are you doing "the bounce"? No, it's not a new... Read More
As editor/publisher of Book Promotion Newsletter, I am fortunate in... Read More
Do you struggle with creating content for your ezine? You... Read More
Ezine are one of the best source of information on... Read More
Did you ever wonder why some business owners seem to... Read More
1. Don't bury your subscriber form, place it on your... Read More
Have you been publishing an e-mail newsletter for at least... Read More
If my in-box is any indication, most of the business... Read More
Calling all publishers, editors, journalists and freelance writers. It's time... Read More
When writing an ezine ad, there is a big mistake... Read More
One morning this past fall, I was going through my... Read More
If you are a professional, consultant, coach, speaker, seminar leader,... Read More
The decision to publish a book is very exciting! It... Read More
Remember that when you have new visitors at your website,... Read More
Why I started this E- ZineSit back, and travel with... Read More
Writing a newsletter or article can be very time consuming.First,... Read More
When subscribers' email readers (programs) receive your text newsletter, they... Read More
The first and most important thing you should know when... Read More
You publish an e-zine, you may consider to start charging... Read More
Are you like most of us who created an E-Zine.... Read More
There's no doubt, publishing information products to sell online is... Read More
More and more companies are finding the value in informational... Read More
If you want to have an online business, without doubt,... Read More
"E-Book" is short for Electronic Book---an organized set of content... Read More
If you have read my article called "What is Viral... Read More
We all know that an e-zine won't attract and keep... Read More
What an ezine is ? An ezine is an electronic... Read More
Since you're going to write your newsletter on a regular... Read More
Publishing, both electronic and hard copy, from articles to books,... Read More
I can remember my first reaction to word "ezine". What... Read More
Publishing an e-zine is the ideal opportunity to showcase your... Read More
I get many e-zines in my inbox every week, and... Read More
The information listed here is worth more than gold. if... Read More
One of the biggest obstacles to building a good sized... Read More
If you publish an email newsletter, do you convert the... Read More
If you publish an e-mail newsletter, or "e-zine," you'll need... Read More
Everything successful needs to be built on a solid, confident... Read More
We all know how cagey and stubborn prospects can be... Read More
After creating your email newsletter, you face the challenge of... Read More
While sending out a text e-zine may seem like a... Read More
You've convinced me that I want to sign up for... Read More
What makes your ezine hot stuff? With literally thousands of... Read More
Marketing is a broad business subject that encompasses a range... Read More
The very name CGI used to send chills up my... Read More
Did you ever wonder why some business owners seem to... Read More
1. Use autoresponders to publish and promote your ezine.Autoresponders with... Read More
Owning an online business and publishing an ezine can be... Read More
Ezine Publishing |