Are You Getting The Most Out Of Your Ezine?


There are two reasons to publish an ezine.

1.) Give people information about your site, your product, or your industry.

2.) Keep your website information in front of people for as long as you can without having to spend more money to do it.

Really, when you sit right down to think about it... that's why we do it.

But, are you getting the most out of your ezine? Is your ezine living up to it's full potential?

Before Anything Else Your Ezine IS Your Business.

When someone comes to me to for an advertising plan for their online marketing campaign, one of the first questions I will ask them is, "Do you have an ezine?"

It's imperative that any online business, no matter what it is, has a tool, or avenue, to keep your website, and your knowledge of the topic of your site, in front of your visitors for as long as you can. Here's why.

Each and every time you can send a visitor, or even a previous customer, something that they actually want to see, you are minimizing your advertising budget while maximizing return visits, repeat sales, and profits.

Ezines are essential to a prosperous, healthy, stable, strong, vibrant, and growing business.

Squeezing The Full Potential (or profits) Out Of Your Ezine With Every Issue.

That's your goal for each and every issue of your ezine that you send to your subscribers. And why not? Subscribers want the best or they will go somewhere else, and spend their money there.

With that in mind, here are three powerful ways you can get the most out of your ezine with every issue.

  • Give The Subscriber What He/She Wants

    The backbone of your ezine is information. That's the whole premise behind actually publishing something. To give people information they can use.

    When someone signs up for your ezine it's not because they want to be hit with an endless assault of ads. They want to learn. They want to find out ways of doing things that will help them. Articles are the best way to get your subscribers to stick around long enough for the next thing you should do.

  • Use Just One Great Offer!

    Follow me with this one. While you're giving the subscriber what they want, you're also in the business of getting what you want. But, you can't do that by shoving offer after offer after offer at them in each issue.

    You need a plan. Sit down and think of products you can offer, specials you can offer, or one time deals. The thing you want to do is make sure it's timely, original, and something that people can actually use.

    One offer, combined with great information, can create a powerful emotional feeling in the reader that will always be converted to action... clicking on the link to visit your site.

    Offering an ebook that the entire Internet already has isn't going to make you any money.

    Make it a great offer.

  • Keep Things Original

    In order to give the subscriber what they want, and make available great offers, it all comes down to planning ahead of time. A responsive, and profitable, ezine is not created the same day it is sent to the mailing list.

    Planning what you want your ezine to accomplish, what type of information you're going to be publishing each week, the products you're going to offer, and what you're going to do to keep your subscribers coming back.

    The major problem the majority of ezines today is that they have nothing to keep subscribers wanting to keep receiving them. There is no outlook. No vision.

    A great copywriter told me to always be thinking ahead in writing copy. To keep the reader wanting to read further down the sales letter. The same thing goes with ezine publishing. Create original content, developing 8 to 10 part series is a method you can use, to give the reader a reason to want to read your ezine.

    • Putting It Into Action

    Here's your chance to transform your ezine. Follow these simple steps and you're assured of a tremendous boost in profits and squeezing out every last drop of potential from your ezine with each issue.

    Go ahead and sit down and begin planning out each issue. A good way to do this is with a calendar, or planner, dedicated to your ezine. Plan the coming week's and month's contents. What article series can you do? Who can you get to write guest articles? What special offers can you put together?

    Transformation can sometimes be a life changing experience. Transforming your ezine can be a very profitable experience.

    Tim Bossie is the owner of Guaranteed-ads.com at http://www.guaranteed-ads.com and specializes in writing advertising materials that are incredibly focused and targeted for a specific target to maximize your profits! Get your own ezine started today, with 64 customized issues that are written for you in just two weeks! Get more information by going to http://www.guaranteed-ads.com

    In The News:

    pen paper and inkwell


    cat break through


    An Overlooked Fr~e Advertising Opportunity

    When you have an online business you need to utilize... Read More

    Why Do We Publish?

    WHY DO WE DO THIS?A major "character" in Mark Salzman's... Read More

    Become an E-Book Author ... Make Money From Your Knowledge!

    "E-Book" is short for Electronic Book---an organized set of content... Read More

    5 Tips for Catching Errors in Your Manuscript

    What is your worse fear as a self-publishing writer? For... Read More

    21 Questions to Ask Any List Service Before You Sign on With Them

    If you publish an e-mail newsletter, or "e-zine," you'll need... Read More

    Location, Location, Location

    The first thing you should consider in advertising is the... Read More

    Coping With Those Dreaded Ezine Publishing Deadlines

    Time, of course, doesn't stand still and never did, and... Read More

    Ezines ? An Excellent Approach To Internet Marketing

    What is an ezine? An ezine is an abbreviation for... Read More

    Three E-zine Alternatives You May Not Have Considered

    During the free e-zine publishing teleclasses I offer every month,... Read More

    How To Write Powerful Newsletters, Offline And Online

    The theory of writing for newsletters is very similar to... Read More

    Learn How to Choose a Great Topic for Your Newsletter

    Since you're going to write your newsletter on a regular... Read More

    How To Publish Your Own Highly Demand Ezine

    Ezine is an electronic newsletter that is published through internet.... Read More

    8 Killer Mistakes For Ezine Failure You Must Avoid

    It is true that sometimes in life there is a... Read More

    E-Power The E-zine Advantage

    "Regular communication with your customers is essential to your success."... Read More

    The End of Email, Ezines and Online Marketing?

    Ok, it's time to bring out my soapbox.Something has been... Read More

    22 Ways to Grow Your Subscriber List

    1. Don't bury your subscriber form, place it on your... Read More

    How to Format Your Email Newsletter

    When subscribers' email readers (programs) receive your text newsletter, they... Read More

    I Finally Discovered The Secret To FREE Content No One Else Has!

    There are many tips and techniques to increase your search... Read More

    Employee Newsletter Ideas - 7 Creative Ideas for Your Employee Newsletter

    Employee newsletters are an effective tool to communicate with your... Read More

    Create An Immortal Ezine: Evergreen Newsletters

    This article is particularly for those people who want to... Read More

    An Embarrassment of Riches - Part II

    The DOI Foundation has unveiled the DOI-EB (EB stands for... Read More

    Ezine Publishing Donts

    When I teach ezine classes, I ask the students what... Read More

    10 Tips For Ezine Publishers

    1. Many Ezine Publishers use too many styles of separatorin... Read More

    7 Useful Free Services For E-publishers

    If you want to have an online business, without doubt,... Read More

    Write Your Weekly Ezine in 5-Minutes! (or better yet, dont write it at all)

    How to write your ezine in 5 minutes by legally... Read More

    Producing Ezines for Growing Your Business

    What an ezine is ? An ezine is an electronic... Read More

    Internet Marketing Idea: Publish an Ezine

    Chances are if you surf the net much you have... Read More

    Getting Subscribers For Your Newsletter Is As Simple As This...

    Having a newsletter is one thing but how many subscribers... Read More

    Three Breathing Techniques For Any Ezine Article

    I subscribed myself to many ezines. I'd love to read... Read More

    11 Quick (and Good) E-zine Content Ideas

    Publishing an e-zine is the ideal opportunity to showcase your... Read More

    The Sure-Fire Ways To Increase Your E-zines Readership!

    You Have Won! Hold an ongoing prize drawing... Read More

    How To Use Viral Marketing To Grow Your Opt In Email List

    If you have read my article called "What is Viral... Read More

    How to Get E-zine Subscribers From In-Person Events

    While I run my business completely online, I really enjoy... Read More