Are You Wasting Your Time With Free Ezine Ads?

There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).

This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside.

The biggest problem is that, by joining a whole plethora of ezines your mail box risks becoming very crowded very quickly, and it's easy to become overwhelmed with it all.

This is especially true if some of those ezines send out messages every single day -- as many do.

To get around this, and to keep your free ezine advertising campaign under control, follow these steps:

STEP 1. Create a separate e-mail address for your ezine subscriptions (e.g. my_ezines@.....).

STEP 2. In your email software (e.g. Outlook Express) create a folder (directory) called 'free_ezine_ads'.

STEP 3. Using your e-mail software set up a rule that sends all mails that arrive to your e-mail address 'my_ezines@....' to the folder called 'free_ezine_ads'.

STEP 4. Prepare the free ad you want to place in the ezines and keep a copy of it handy in a text file.

Different ezines have different rules about the size of ad they will accept. Study each one carefully and be sure to comply with all their submission guidelines.

You may also want to consider the mood and tone of each ezine, and create different versions of your ad for each one.

STEP 5. Submit your ad to each ezine editor. Be sure to double-check that you've complied fully with their submission guidelines.

STEP 6. For those ezines which give you a one-off ad, it's time to re-assess their value to you. If you don't find the content useful or interesting, you should unsubscribe rather than let it clog up your 'free_ezine_ads' folder.

Remember, though, if the ad in that ezine drew a good response from its readers, you can always check out their advertising rates and see if it's worth paying a few dollars to place your ad again (or, if you're sneaky, you could try re-subscribing at a later date and doing it again, making some changes to disguise your wicked deception:-)

STEP 7. For those ezines that allow free ads on a regular basis, make a list of all the submission deadlines and make it part of your regular marketing routine to check that list and see if you're due to place an ad.

Finally, as you continue placing regular ads with those ezines, be sure to continue measuring their effectiveness. In many cases you'll appear in the middle of 20 other ads, so it may not bring in much of a response rate.

Likewise, the response rate from each ezine is likely to drop off over time -- especially if you don't vary your ads.

Decide for yourself whether it's worth your while continuing and be sure to try out different ads to see which ones work best with that readership.

And there you have it, a pretty straightforward approach to keeping on top of things when it comes to free ezine advertising.

About The Author

Michael Hopkins is owner of BizzyDays eBook Publications.

Download Brand New Original eBooks for FREE at:

http://www.bizzydays.com

Download The eBook Publishing Success Package at:

http://selfpublishing-ebooks.htm

contact@bizzydays.com

---

American OverDrive - LCDs in LDCs

OverDrive - an e-commerce, software conversion and e-publishing applications leader... Read More

Understanding Ezine Publishing!

I can remember my first reaction to word "ezine". What... Read More

Publish Articles Online: Start With Your Own ezine

So, you want to publish articles online? It's really quite... Read More

Subscriber Incentives: Are They Effective?

Peter Boulder of Pepper and Rodgers Group tells a story... Read More

How To Develope Content For Your Ezine Without Having To Write Your Own Articles

Do you struggle with creating content for your ezine? You... Read More

The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them

A lot of newsletter publishers spend a great deal of... Read More

What Makes An Ezine Worth Reading?

What makes your ezine hot stuff? With literally thousands of... Read More

7 Benefits Of Using Newsletter Templates

1. Time saver. To get going make a quick visit... Read More

How To Write Powerful Newsletters, Offline And Online

The theory of writing for newsletters is very similar to... Read More

Who Should Offer an Ezine?

If you are a professional, consultant, coach, speaker, seminar leader,... Read More

Does Your Subject Line Do the Job?

It's proven that the FROM field of your emails is... Read More

Are You Getting The Most Out Of Your Ezine?

There are two reasons to publish an ezine.... Read More

How to Get E-zine Subscribers From In-Person Events

While I run my business completely online, I really enjoy... Read More

The Magic Button That Earns $3,546 or more

Ever wonder how a "guru" earns $3,546 or more just... Read More

How Many Articles Can An Author Write As An Expert In A Field?

More and more smart business people are finding the value... Read More

Publishing Your Own Newsletter - Is It Worth Your Time?

Is publishing your own newsletter worth your time and effort?... Read More

Ezines and Newsletter Software - How to Drive Traffic and Improve Your Business Cashflow

So how do smaller businesses use the internet to drive... Read More

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my... Read More

The Disintermediation of Content

Are content brokers - publishers, distributors, and record companies -... Read More

Three Breathing Techniques For Any Ezine Article

I subscribed myself to many ezines. I'd love to read... Read More

Does Your Ezine Publisher Try To Rape Your Pocket?

If you have been online for a while, one of... Read More

Ezine Publishing Donts

When I teach ezine classes, I ask the students what... Read More

Newsletter Design Ideas - How to Get Creative Ideas for Your Newsletter Template

If you want to have a successful newsletter, you need... Read More

6 Important Tips For Choosing Ezine To Advertise In

Did you ever wonder why some business owners seem to... Read More

Review of Ezine Announcer

The most critical piece of software in my article submission... Read More

The Number One Tried and Tested Method For Exploding Your Ezine Subscriptions

We all know how cagey and stubborn prospects can be... Read More

You Can Publish an Ezine

Publishing an Ezine can be scary to the newbie. But... Read More

Create An Immortal Ezine: Evergreen Newsletters

This article is particularly for those people who want to... Read More

5 Keys To A Successful Ezine

There are 5 basic keys you need for your ezine... Read More

Is It a Newsletter or Just One More Commercial?

When I purchased my very first computer, not too long... Read More

The Sure-Fire Ways To Increase Your E-zines Readership!

You Have Won! Hold an ongoing prize drawing... Read More

Want To Start a Publishing Revolution?

Calling all publishers, editors, journalists and freelance writers. It's time... Read More

Emerging Trends in Web Content and Web Publishing

Content is King but the web pages are still littered... Read More