Are You Wasting Your Time With Free Ezine Ads?

There are lots of ezines (newsletters) out there that offer free classified ads to new subscribers (and many even offer free ads on an ongoing basis).

This can be a nice little source of free traffic and exposure for your website/ebook/ezine but, if not handled properly it can have its downside.

The biggest problem is that, by joining a whole plethora of ezines your mail box risks becoming very crowded very quickly, and it's easy to become overwhelmed with it all.

This is especially true if some of those ezines send out messages every single day -- as many do.

To get around this, and to keep your free ezine advertising campaign under control, follow these steps:

STEP 1. Create a separate e-mail address for your ezine subscriptions (e.g. my_ezines@.....).

STEP 2. In your email software (e.g. Outlook Express) create a folder (directory) called 'free_ezine_ads'.

STEP 3. Using your e-mail software set up a rule that sends all mails that arrive to your e-mail address 'my_ezines@....' to the folder called 'free_ezine_ads'.

STEP 4. Prepare the free ad you want to place in the ezines and keep a copy of it handy in a text file.

Different ezines have different rules about the size of ad they will accept. Study each one carefully and be sure to comply with all their submission guidelines.

You may also want to consider the mood and tone of each ezine, and create different versions of your ad for each one.

STEP 5. Submit your ad to each ezine editor. Be sure to double-check that you've complied fully with their submission guidelines.

STEP 6. For those ezines which give you a one-off ad, it's time to re-assess their value to you. If you don't find the content useful or interesting, you should unsubscribe rather than let it clog up your 'free_ezine_ads' folder.

Remember, though, if the ad in that ezine drew a good response from its readers, you can always check out their advertising rates and see if it's worth paying a few dollars to place your ad again (or, if you're sneaky, you could try re-subscribing at a later date and doing it again, making some changes to disguise your wicked deception:-)

STEP 7. For those ezines that allow free ads on a regular basis, make a list of all the submission deadlines and make it part of your regular marketing routine to check that list and see if you're due to place an ad.

Finally, as you continue placing regular ads with those ezines, be sure to continue measuring their effectiveness. In many cases you'll appear in the middle of 20 other ads, so it may not bring in much of a response rate.

Likewise, the response rate from each ezine is likely to drop off over time -- especially if you don't vary your ads.

Decide for yourself whether it's worth your while continuing and be sure to try out different ads to see which ones work best with that readership.

And there you have it, a pretty straightforward approach to keeping on top of things when it comes to free ezine advertising.

About The Author

Michael Hopkins is owner of BizzyDays eBook Publications.

Download Brand New Original eBooks for FREE at:

http://www.bizzydays.com

Download The eBook Publishing Success Package at:

http://selfpublishing-ebooks.htm

contact@bizzydays.com

---

Convert Your Newsletters into Immediate Cash

One-Page Newsletters can do more than help you keep in... Read More

E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine

You publish an e-zine, you may consider to start charging... Read More

Newsletter Design Ideas - How to Get Creative Ideas for Your Newsletter Template

If you want to have a successful newsletter, you need... Read More

The Plain Truth About Branding for Newsletter Publishers and Web Designers

Branding, or brand marketing as some now call it, is... Read More

Free Ezine Advertising That Works!

When I say free ezine advertising, I'm not talking about... Read More

Email Newsletters: The Header

Managing Subscriber addresses: At the top of your email message... Read More

5 Tips for Catching Errors in Your Manuscript

What is your worse fear as a self-publishing writer? For... Read More

Create An Ezine To Get People Back To Your Site

I know you've worked hard on your website. I know... Read More

Writing Effective Newsletters

It's obvious but true that your newsletter can only be... Read More

EZines: Get from Adequate to Fabulous

If my in-box is any indication, most of the business... Read More

A Solid Foundation to Creating a Profitable Ezine!

Everything successful needs to be built on a solid, confident... Read More

8 Effective Ezine Publishing Tips To Put You Ahead Of The Game

1. Swap sponsor, feature, or solo ads with other ezine... Read More

The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them

A lot of newsletter publishers spend a great deal of... Read More

Publishing Special Reports And Ebooks At No Cost

So you'd like to start publishing special reports and ebooks... Read More

Employee Newsletter Ideas - 7 Creative Ideas for Your Employee Newsletter

Employee newsletters are an effective tool to communicate with your... Read More

Print On Demand Questions

Print on demand (POD), a cross between self-publishing and digital... Read More

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my... Read More

Search Engines Can Be The Online Writers Best Friend

It's an exciting time for online writers, with a wide... Read More

How To Write Powerful Newsletters, Offline And Online

The theory of writing for newsletters is very similar to... Read More

The Quick Ways To Increase Your E-zines Subscriber Base

1. Give Incentives Give people an incentive to subscribe to... Read More

10 Newsletter Ideas to Write Articles for Your Newsletter

Since you publish your newsletter on a regular basis, sometimes... Read More

Explode Your Business

You can make a decent income selling products and services... Read More

Your E-zine Promotion Checklist

While there are seemingly endless ways to promote your e-zine... Read More

6 Ways to Catch More Opt-ins Than Ever Before

Remember that when you have new visitors at your website,... Read More

What Makes An Ezine Worth Reading?

What makes your ezine hot stuff? With literally thousands of... Read More

Managing Internet Addresses in Your Email Newsletter

Web and email addresses pose a special challenge for writers... Read More

Covering All The Bases: How to Make Sure Your Newsletter Gets Opened and Read

It's not enough to prepare and distribute a monthly newsletter,... Read More

10 Winning Ezine Publishing Tips

1. Share your personality with your subscribers. Your subscribers are... Read More

You Can Develop An E-zine Even If You Dont Enjoy Writing!

Do you know that many business owners market their businesses... Read More

Emerging Trends in Web Content and Web Publishing

Content is King but the web pages are still littered... Read More

Section Ideas to Include in Your Newsletter Design

A good newsletter template is not only consisted of a... Read More

Email Newsletters: Privacy and Unsubscribing

As you likely know from personal experience, the value of... Read More

Future of Electronic Publishing

UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication... Read More