An Overlooked Fr~e Advertising Opportunity

When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.

After I sign up for an ezine or email discussion group, I await the welcome letter for guidelines and to learn a bit more about the ezine/website/webmaster. Too often all I get in the welcome letter is the standard default letter. No personal welcome, no introductions, no links to check out and no email.

This disappoints me as I always like to check out the sites of the people I am signing up with. It almost makes me want to unsubscribe.......almost. ;-) But I know that some publishers may just not know that you can take advantage of this advertising opportunity. I also didn't know of such opportunity when I was first starting.

So, by writing this article, I hope to make publishers and listowners aware of this fr~e advertising.

Whether you use Yahoogroups, Topica or a list manager that you have purchased, you can change the welcome message. Personalize it by introducing yourself and letting the subscriber know about your website/business.

• Inform them of any specials you might have.

• Tell them your advertising rates and add a testimonial.

• Invite them to your site to utilize the fr~e resources.

• Let them know your email so they can contact you.

• Use some of the space for ad swapping with other publishers and their welcome letters.

• Add an affiliate product or program review.

There are numerous things you can promote with your welcome letter. Also, do not overlook your goodbye letter. You have one last chance to get this person back. Make it a good one. ;-)

I also have a little message in my goodbye letter that encourages people to let me know why they unsubbed.

Example:

Thank you for being a subscriber to My Own Ezine. I am sorry to see you go. If you could take a minute to let me know why you unsubbed, I would appreciate it. Please drop a quick note to mailto:ter02@newnorth.net?subject=unsub Thank you.

You might learn ways to improve your ezine by asking former subs this question. Of course, they do not all answer, but a good many do! Always reply to them with a short but appreciative thank you note!

I also promote many of the same things as I do with my welcome letter. By doing this you just might get this person to think........"Maybe I will take one last look and see what they have."

In this business, you have to utilize every opportunity possible and this FR~E advertising could turn out to be a golden one!

Happy Holidays to you and yours!

About The Author

Terri Seymour owns and operates MyOwnEzine.com.

Learn to publish and promote your own ezine. mailto:subscribe@myownezine.com

For a complete list of her articles available for reprint please email: mailto:myownezine-index@getresponse.com

You can contact her at mailto:ter02@newnorth.net

ter02@newnorth.net

---

How To Publish Your Own Highly Demand Ezine

Ezine is an electronic newsletter that is published through internet.... Read More

Five Solid Reasons To Publish Your Ezine In a Blog!

Get Your Ezine 'Out There'!Placing your ezine in a Blog... Read More

Future of Electronic Publishing

UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication... Read More

Word Newsletter Templates - How to Easily Create Them

You can use Word newsletter templates for both Word and... Read More

Newsletter Names - Creative Ideas for Newsletter Titles

Your newsletter name has a big effect on your readership,... Read More

5 Tips for Catching Errors in Your Manuscript

What is your worse fear as a self-publishing writer? For... Read More

Talking Pictures Are the Go!

A Tokyo day care company has begun marketing a "talking... Read More

Need Ezine Content - Think Holidays

Publishing an ezine certainly has its benefits and rewards, but... Read More

Internet Marketing Idea: Publish an Ezine

Chances are if you surf the net much you have... Read More

Three Breathing Techniques For Any Ezine Article

I subscribed myself to many ezines. I'd love to read... Read More

Email Newsletters: The Header

Managing Subscriber addresses: At the top of your email message... Read More

Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages!

If you remember, the majority of people (i.e., 68%) need... Read More

Top 7 Techniques For Generating Subscribers To A Newsletter

Imagine you are sitting at home relaxing reading a book... Read More

Top 3 Steps to Success Building the Relationships

Marketing is a broad business subject that encompasses a range... Read More

7 Useful Free Services For E-publishers

If you want to have an online business, without doubt,... Read More

Become an E-Book Author ... Make Money From Your Knowledge!

"E-Book" is short for Electronic Book---an organized set of content... Read More

Who Should Offer an Ezine?

If you are a professional, consultant, coach, speaker, seminar leader,... Read More

Delivering Your Email Newsletter

After creating your email newsletter, you face the challenge of... Read More

A Blog, 5 Minutes a Week and These 5 Simple Steps Equals Your Own Online E_ZINE

One of the fastest ways to gain "Guru" Status online... Read More

The Magic Button That Earns $3,546 or more

Ever wonder how a "guru" earns $3,546 or more just... Read More

Why Arent You Writing Ezine Articles?

I'm amazed!Everywhere I go on the Web, people are desperately... Read More

Learn How to Choose a Great Topic for Your Newsletter

Since you're going to write your newsletter on a regular... Read More

5 Keys To A Successful Ezine

There are 5 basic keys you need for your ezine... Read More

How to Get E-zine Subscribers From In-Person Events

While I run my business completely online, I really enjoy... Read More

3 Things You Need to Do to Turn Net Information into Cash

Although we are in the information age, very few people... Read More

Publishing Your Own Newsletter - Is It Worth Your Time?

Is publishing your own newsletter worth your time and effort?... Read More

How to Make Your eZine Work for You Long After Its Published

If you publish an email newsletter, do you convert the... Read More

Ezines ? An Excellent Approach To Internet Marketing

What is an ezine? An ezine is an abbreviation for... Read More

The End of Email, Ezines and Online Marketing?

Ok, it's time to bring out my soapbox.Something has been... Read More

Producing Ezines for Growing Your Business

What an ezine is ? An ezine is an electronic... Read More

The Future of Email Newsletter

The future of email Newsletter - Llando Ford 07.28.2004 What... Read More

7 Ways to Self-Promote Within Your E-zine

We all know that an e-zine won't attract and keep... Read More

Three E-zine Alternatives You May Not Have Considered

During the free e-zine publishing teleclasses I offer every month,... Read More