An Overlooked Fr~e Advertising Opportunity

When you have an online business you need to utilize every possible avenue of advertising and promotion. As I sign up for more ezines and discussion groups, I am finding numerous publishers are overlooking a very effective and fr~e advertising opportunity.

After I sign up for an ezine or email discussion group, I await the welcome letter for guidelines and to learn a bit more about the ezine/website/webmaster. Too often all I get in the welcome letter is the standard default letter. No personal welcome, no introductions, no links to check out and no email.

This disappoints me as I always like to check out the sites of the people I am signing up with. It almost makes me want to unsubscribe.......almost. ;-) But I know that some publishers may just not know that you can take advantage of this advertising opportunity. I also didn't know of such opportunity when I was first starting.

So, by writing this article, I hope to make publishers and listowners aware of this fr~e advertising.

Whether you use Yahoogroups, Topica or a list manager that you have purchased, you can change the welcome message. Personalize it by introducing yourself and letting the subscriber know about your website/business.

• Inform them of any specials you might have.

• Tell them your advertising rates and add a testimonial.

• Invite them to your site to utilize the fr~e resources.

• Let them know your email so they can contact you.

• Use some of the space for ad swapping with other publishers and their welcome letters.

• Add an affiliate product or program review.

There are numerous things you can promote with your welcome letter. Also, do not overlook your goodbye letter. You have one last chance to get this person back. Make it a good one. ;-)

I also have a little message in my goodbye letter that encourages people to let me know why they unsubbed.

Example:

Thank you for being a subscriber to My Own Ezine. I am sorry to see you go. If you could take a minute to let me know why you unsubbed, I would appreciate it. Please drop a quick note to mailto:ter02@newnorth.net?subject=unsub Thank you.

You might learn ways to improve your ezine by asking former subs this question. Of course, they do not all answer, but a good many do! Always reply to them with a short but appreciative thank you note!

I also promote many of the same things as I do with my welcome letter. By doing this you just might get this person to think........"Maybe I will take one last look and see what they have."

In this business, you have to utilize every opportunity possible and this FR~E advertising could turn out to be a golden one!

Happy Holidays to you and yours!

About The Author

Terri Seymour owns and operates MyOwnEzine.com.

Learn to publish and promote your own ezine. mailto:subscribe@myownezine.com

For a complete list of her articles available for reprint please email: mailto:myownezine-index@getresponse.com

You can contact her at mailto:ter02@newnorth.net

ter02@newnorth.net

---

Why Self-Publish Your Book?

When I meet an author with a great book concept,... Read More

Email Newsletter Format: HTML or Text

An email newsletter is probably the most effective way to... Read More

Search Engines Can Be The Online Writers Best Friend

It's an exciting time for online writers, with a wide... Read More

Convert Your Newsletters into Immediate Cash

One-Page Newsletters can do more than help you keep in... Read More

An Embarrassment of Riches - Part I

The Internet is too rich. Even powerful and sophisticated search... Read More

The Disintermediation of Content

Are content brokers - publishers, distributors, and record companies -... Read More

10 Benefits Of Submitting Articles To Ezines

1. You'll brand your web site, business and yourself by... Read More

How Many Articles Can An Author Write As An Expert In A Field?

More and more smart business people are finding the value... Read More

21 Questions to Ask Any List Service Before You Sign on With Them

If you publish an e-mail newsletter, or "e-zine," you'll need... Read More

Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages!

If you remember, the majority of people (i.e., 68%) need... Read More

How To Use Viral Marketing To Grow Your Opt In Email List

If you have read my article called "What is Viral... Read More

Future of Electronic Publishing

UNESCO's somewhat arbitrary definition of "book" is: "Non-periodical printed publication... Read More

22 Ways to Grow Your Subscriber List

1. Don't bury your subscriber form, place it on your... Read More

Explode Your Business

You can make a decent income selling products and services... Read More

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my... Read More

Putting the YOU in Your E-zine

I get many e-zines in my inbox every week, and... Read More

Producing Ezines for Growing Your Business

What an ezine is ? An ezine is an electronic... Read More

Are You Getting The Most Out Of Your Ezine?

There are two reasons to publish an ezine.... Read More

How to Build Your List ? 7 Powerful Strategies

If you have been an internet marketer, or had any... Read More

Why Dont My Subscribers Listen to Me?

I received a very good question from a subscriber and... Read More

Your E-zine 13 - A Formatting Checklist

While sending out a text e-zine may seem like a... Read More

Ebook Rebranding - The New Ebook Marketing Power?

Well, it is definitely yes!In the early day of internet... Read More

Managing Internet Addresses in Your Email Newsletter

Web and email addresses pose a special challenge for writers... Read More

The Sticky Issue of E-zine Schedules

While many new e-zine publishers are anxious about developing good... Read More

8 Killer Mistakes For Ezine Failure You Must Avoid

It is true that sometimes in life there is a... Read More

Self Publishing At The Speed Of Thought

Publishing, both electronic and hard copy, from articles to books,... Read More

Getting Subscribers For Your Newsletter Is As Simple As This...

Having a newsletter is one thing but how many subscribers... Read More

Create Your Own Ezine Traffic Machine

How would you like to reach millions of people with... Read More

Increase Your Website Popularity with 500 Words

Are you looking to increase your relevancy in the search... Read More

How To Increase Your Sales From Your Newsletter

The first and most important thing you should know when... Read More

5 Tips for Catching Errors in Your Manuscript

What is your worse fear as a self-publishing writer? For... Read More

Publishing Special Reports And Ebooks At No Cost

So you'd like to start publishing special reports and ebooks... Read More

Who Should Offer an Ezine?

If you are a professional, consultant, coach, speaker, seminar leader,... Read More