Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages!

If you remember, the majority of people (i.e., 68%) need to see your sales message more than once before they even think about going ahead. This is applicable to every market.

But, Does Following Up Really Get Results?

While most people understand the concept that using a smart autoresponder saves a lot of time by putting one's business on autopilot.

Become Relentless Like a Collection Agent!

After a prospect asks for more information on your offer via your autoresponder, it can automatically deliver your series of pre-written follow-up email messages in preset intervals.

By creating a sense of urgency (such as by making your offer time-sensitive), your follow-ups can help reinforce that urgency in subsequent mailings and add weight to your offer!

Your follow-ups can nudge prospects into action!

Plus, by adding an extra incentive with each mailing, your offer becomes more valuable and more difficult to ignore.

These additional bonuses can simply be comprised of special reports, articles, ebooks, freeware, reviews or even courses delivered incrementally via smart autoresponders.

Write Effective, Sales-Generating Emails

Writing an effective, response-generating email ad, whether it's a small, six-line ad or a full-length "solo" ad, is not as hard as it seems. It really needs to follow six simple steps:

Create an attention-grabbing headline,
State a problem (and present a solution)
Increase desire with ego-driven benefits
Use power words (like the word "FREE")
Call for some kind of action
And reinforce a sense of urgency.

1. The Headline

---------------------------------------------------------
"UNLOCK THE MOST POWERFUL SECRET TO DOUBLING YOUR SALES!"
---------------------------------------------------------

For starters, this ad has a headline that sucks you in to the ad and makes you want to read more. I mean, let's face it: who wouldn't want to know how to double his or her sales?

The headline entices you with a powerful benefit and makes you curious. In fact, an attention-grabbing headline is proven to result in as much as a 1,700% boost in response rate!

2. Problem/Solution

---------------------------------------------------------
That secret is "follow up" -- but the trick is to be fast,
repetitive, personalized and consistent.
---------------------------------------------------------

The body of the ad then gets straight to the point and tells you what the secret is right away. But it then pushes "hot buttons" by stating a problem and offering a solution...

---------------------------------------------------------
New, sophisticated autoresponder does all that for you ... And more!
---------------------------------------------------------

3. Benefits

---------------------------------------------------------
SAVE time and money.
---------------------------------------------------------

The problem is solved but only if the prospect takes your solution... And it may not be enough. So, the trick, here, is to increase desire by conveying more benefits of your offer.

4. Power Words

---------------------------------------------------------
GET YOUR FREE VERSION NOW!
---------------------------------------------------------

Words that help increase interest, curiosity and desire are those that help to paint vivid pictures in the mind, and offer some kind of direct incentive or reward to the reader.

For example, some words are proven to "pull" more, such as: "discount," "guarantee" and "free." But obviously, no incentive can be more direct than one with the word "free" in it!

5. Call-to-Action

---------------------------------------------------------
Don't wait, go now: http://www.sharehobby.com
---------------------------------------------------------

Don't be shy. Tell them what to do. It's the most vital step to follow! This can be as simple as telling the reader to visit your website right now or to email an autoresponder address.

6. Sense of Urgency

Finally, try to create scarcity with your ad or add a sense of urgency. Make the offer time-sensitive or quantity-bound. The more you do, the more responses you will get!

Urgency is Where It's At!

Let's say you've purchased space for a solo ad in an ezine and wanted to expand the above ad. The easiest way to do this would be to add more benefits and a few testimonials.

But another effective way is to also add scarcity into your ad in order to give the reader several reasons to respond NOW! For example, you might add the following note to the ad...

---------------------------------------------------------
Please note: this special price is only available for the
readers of [ezine] until [future date]. After that date,
however, we will be raising it to the ordinary price and
may never repeat this offer again! So, please act today.
---------------------------------------------------------

Of course, this will only work if you're honestly raising prices. But you may be offering, say, the extra bonuses for a limited time, or perhaps there are only 17 of your products left.

A final addition to your solo ad should definitely be a "P.S." at the end. A "P.S." is usually the second most read part of your letter (after the headline, of course).

Use one (or more) to not only highlight the main benefits or even a guarantee, but also to remind readers of a deadline or to reinforce the urgency - maybe with an added bonus.

Here's how you could use one if you were selling an ebook...

---------------------------------------------------------
P.S.: As an added incentive, you get 30 extra days to
review this information. If it's not everything you've
hoped for and more, I urge you to contact us right away and
we'll refund you on the spot and let you keep the free
gifts! However, this additional incentive is offered only
for the first 500 visitors. So, you must hurry and act now!
---------------------------------------------------------

Follow these six simple steps and you'll be able to create a powerful email ad to advertise your autoresponder in... One that will generate tons of visitors and sales every time!

Learn more about internet marketing, search engine marketing, email marketing go to internet marketing and website promotion.

In The News:


pen paper and inkwell


cat break through


Publishing Special Reports And Ebooks At No Cost

So you'd like to start publishing special reports and ebooks... Read More

6 Important Tips For Choosing Ezine To Advertise In

Did you ever wonder why some business owners seem to... Read More

7 Steps to Successful Publishing

The decision to publish a book is very exciting! It... Read More

The Biggest Mistakes That Can Spell Doom For You As A Newsletter Publisher And How To Avoid Them

A lot of newsletter publishers spend a great deal of... Read More

What Every Ezine Owner Should Know About Unsold Ad Space

The deadline approaches and your ad STILL has not sold.... Read More

Section Ideas to Include in Your Newsletter Design

A good newsletter template is not only consisted of a... Read More

Why Arent You Using CGI?

The very name CGI used to send chills up my... Read More

Publish Anything: The Saga of a PublishAmerica Author

My story is that an author who'd done online writing... Read More

Need Ezine Content - Think Holidays

Publishing an ezine certainly has its benefits and rewards, but... Read More

Does Your Ezine Publisher Try To Rape Your Pocket?

If you have been online for a while, one of... Read More

Self Publishing At The Speed Of Thought

Publishing, both electronic and hard copy, from articles to books,... Read More

Work Less, Earn More As An Infoproduct Publisher

There's no doubt, publishing information products to sell online is... Read More

Plagiarism on the High Seas

More and more companies are finding the value in informational... Read More

I Finally Discovered The Secret To FREE Content No One Else Has!

There are many tips and techniques to increase your search... Read More

How To Write Powerful Newsletters, Offline And Online

The theory of writing for newsletters is very similar to... Read More

What Ive Learned From My Subscribers

As editor/publisher of Book Promotion Newsletter, I am fortunate in... Read More

Five Solid Reasons To Publish Your Ezine In a Blog!

Get Your Ezine 'Out There'!Placing your ezine in a Blog... Read More

Three E-zine Alternatives You May Not Have Considered

During the free e-zine publishing teleclasses I offer every month,... Read More

How to Build Your List ? 7 Powerful Strategies

If you have been an internet marketer, or had any... Read More

Top 7 Techniques For Generating Subscribers To A Newsletter

Imagine you are sitting at home relaxing reading a book... Read More

7 Ways to Self-Promote Within Your E-zine

We all know that an e-zine won't attract and keep... Read More

Newsletter Name Ideas - Creative Ideas to Choose A Good Name for Your Newsletter

When you want to choose a name for your newsletter,... Read More

7 Power Packed Tips To Increase Your Ezine Publishing Success

1. Use autoresponders to publish and promote your ezine.Autoresponders with... Read More

Lesson #6: Six Simple Steps to Writing Magnetically Charged Email Messages!

If you remember, the majority of people (i.e., 68%) need... Read More

Learn How to Choose a Great Topic for Your Newsletter

Since you're going to write your newsletter on a regular... Read More

An Overlooked Fr~e Advertising Opportunity

When you have an online business you need to utilize... Read More

An Embarrassment of Riches - Part II

The DOI Foundation has unveiled the DOI-EB (EB stands for... Read More

The Five Deadly Fears of E-Newsletter Publishing

1. Fear Of Having Nothing To SayAs a small business... Read More

American OverDrive - LCDs in LDCs

OverDrive - an e-commerce, software conversion and e-publishing applications leader... Read More

The Nitty-Gritty Of Ezine Publishing

I sat here this morning, and decided to work out... Read More

How To Write Effective Ezine Ads... And Then Some

When writing an ezine ad, there is a big mistake... Read More

Some Things I Have Learned About the Exciting World of Ezines

1. Don't ever stop advertising for new subscribers.I know this... Read More

The End of Email, Ezines and Online Marketing?

Ok, it's time to bring out my soapbox.Something has been... Read More