How To Make Your Subscribers Stick To You Like Super Glue

One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining. This slows down the overall growth rate.

This can make the whole process of list building frustrating. For this reason many list builders get into a pattern of starting and quitting which can further slow down the overall list building process.

Unfortunately most of the strategies for list building suffer from a negative quality. The conventional wisdom still has Internet marketers using ebooks, software, e-courses, auto responder series and such to build and keep their lists.

The problem is that at least as far as building and keeping mailing lists ebooks and software have become practically worthless. Even the highest quality most information packed ebook has very little value.

Many marketers don't want to hear this but it is absolutely true. First, the information that it gives you is almost always something that we've heard or read before.

How many different ways can an author repeat the same things. How many times have you heard that it is important to build lists for instance? Or to collect email addresses before sending prospects to your affiliate page?

What about writing articles for free traffic or tracking your ads so you know what works and what doesn't? Most secrets are not really secret anymore so ebooks tend to be just reworded and recycled information.

Secondly, once the ebook has been read or e-course is finished what's to keep your subscriber from un-subscribing? You have to constantly try to keep the subscribers interest. This is very hard to do because we are constantly bombarded with more and more information from different sources.

In looking back over time at which newsletters or lists that I stay subscribed to I find a common characteristic in about 75% or more of them. That common theme is an association with password protected sites.

This can be password access to a directory or a download site. It can be access to special software that I use while logged in. Sometimes the password is changed monthly so that I will remain on the list but not always.

Right now I belong to a couple of websites that are regularly upgraded with free downloadable ebooks and software. I belong to a password protected ezine directory that is regularly upgraded.

I also belong to password protected sites that offer everything from free ad trackers and banner rotators to free scripts and clickbank storefronts. It is unlikely that I'll be unsubscribing from these associated lists/sites anytime soon.

When you give subscribers something that is continually useful. Something that they really want, you don't have to worry about keeping them. They keep YOU!

For instance most internet marketers are familiar with clickbank. I joined a free membership site that offers among other things a free clickbank portal. All I do is enter my clickbank username and I can sell thousands of clickbanks products from one url.

Why would I unsubscribe from this list? Other companies charge $30 to $90 for this type of storefront.

Here's the key. Give your subscribers access to something that others are making them pay for. Give them for free what they would be willing to pay for.

Do this and they will get to know and trust you. And they'll buy from you. This trust takes a little time no matter what some sales letter might say to the contrary.

Take the time to build trusting relationships and you'll do very well. This has ALWAYS been true in business and Internet marketing is no different.

(c) 2004 by David McCammon

About The Author

David McCammon has been marketing successfully for more that 20 years. He has taught hundreds how to work at home AND have fun at the same time. Get the tools and the day to day strategy to make Money the FUN WAY: http://www.freetrainingcenter.com/vs.html

aceking@sbcglobal.net

---

10 Newsletter Ideas to Write Articles for Your Newsletter

Since you publish your newsletter on a regular basis, sometimes... Read More

6 Important Tips For Choosing Ezine To Advertise In

Did you ever wonder why some business owners seem to... Read More

Publishing Your Own Newsletter - Is It Worth Your Time?

Is publishing your own newsletter worth your time and effort?... Read More

Emerging Trends in Web Content and Web Publishing

Content is King but the web pages are still littered... Read More

8 Effective Ezine Publishing Tips To Put You Ahead Of The Game

1. Swap sponsor, feature, or solo ads with other ezine... Read More

The Future of Email Newsletter

The future of email Newsletter - Llando Ford 07.28.2004 What... Read More

How to Format Your Email Newsletter

When subscribers' email readers (programs) receive your text newsletter, they... Read More

The End of Email, Ezines and Online Marketing?

Ok, it's time to bring out my soapbox.Something has been... Read More

What Ive Learned From My Subscribers

As editor/publisher of Book Promotion Newsletter, I am fortunate in... Read More

Three E-zine Alternatives You May Not Have Considered

During the free e-zine publishing teleclasses I offer every month,... Read More

Are You Getting The Most Out Of Your Ezine?

There are two reasons to publish an ezine.... Read More

Managing Internet Addresses in Your Email Newsletter

Web and email addresses pose a special challenge for writers... Read More

Your E-zine 13 - A Formatting Checklist

While sending out a text e-zine may seem like a... Read More

An Embarrassment of Riches - Part I

The Internet is too rich. Even powerful and sophisticated search... Read More

The Magic Button That Earns $3,546 or more

Ever wonder how a "guru" earns $3,546 or more just... Read More

Publish Anything: The Saga of a PublishAmerica Author

My story is that an author who'd done online writing... Read More

Should You Upgrade Your E-zine From Text to HTML?

A few years ago, when I first started seeing HTML... Read More

How To Use Viral Marketing To Grow Your Opt In Email List

If you have read my article called "What is Viral... Read More

Understanding Ezine Publishing!

I can remember my first reaction to word "ezine". What... Read More

How to Choose a Good Newsletter Name

Good newsletter names are usually 2-4 words. If shorter, they... Read More

Create An Ezine To Get People Back To Your Site

I know you've worked hard on your website. I know... Read More

6 Ways to Catch More Opt-ins Than Ever Before

Remember that when you have new visitors at your website,... Read More

The Disintermediation of Content

Are content brokers - publishers, distributors, and record companies -... Read More

How To Write Effective Ezine Ads... And Then Some

When writing an ezine ad, there is a big mistake... Read More

21 Questions to Ask Any List Service Before You Sign on With Them

If you publish an e-mail newsletter, or "e-zine," you'll need... Read More

Work Less, Earn More As An Infoproduct Publisher

There's no doubt, publishing information products to sell online is... Read More

An Embarrassment of Riches - Part II

The DOI Foundation has unveiled the DOI-EB (EB stands for... Read More

Talking Pictures Are the Go!

A Tokyo day care company has begun marketing a "talking... Read More

Create An Immortal Ezine: Evergreen Newsletters

This article is particularly for those people who want to... Read More

Create Your Own Ezine Traffic Machine

How would you like to reach millions of people with... Read More

Why Arent You Using CGI?

The very name CGI used to send chills up my... Read More

Does Your Subject Line Do the Job?

It's proven that the FROM field of your emails is... Read More

You Can Publish an Ezine

Publishing an Ezine can be scary to the newbie. But... Read More