Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. In this article, I am going to show you the difference between making a sale and having customer loyalty in the sales process. In the sales process, you are fighting many different types of animals. For most of us who are in direct sales, you have 45 minutes to present a product/business concept and make a person believe in you, your product, and more importantly have them make a decision that they want what you are offering.
When you are presenting the business, it is very easy for you to get very factual and completely lose the interest of your prospect. When you tell a story about the success of someone who is using the product or have a person give a live testimonial about how much they love being a distributor, you will keep the interest of new people who are listening for the first time.
For most of us, the first time in our lives that we were ever presented with the concept of a live audience was back in kindergarten when we played "show and tell". Everyone was always interested in what you were saying because you were simply telling a story. We have all heard of the famous K.I.S.S. rule: Keep It Simple Stupid. When presenting your business or product, the key play is to tell a story and keep it simple. Everyone can relate to the grandmother, who can talk about their grandchild as the most beautiful, precious child in the world. She will make you feel as if her grandchild would be such a gift to own as your own. You need to take that same simplicity and utilize it during your presentation and create the same result - ownership of your product.
As you tell stories, people will remember those stories versus all the facts in the world. "FACTS TELL, BUT STORIES SELL." They should want to get involved in your business or purchase your product because all of the success stories that you told. People love to be part of a winning team. Storytelling keeps people tied into you and your presentation. I always say when in doubt during a presentation, tell a story in order to bring people's attention back to you. When I present, I ALWAYS tell many stories because when I was first introduced to direct sales, what perked my ears was a story of a young lady who had a lifestyle I wanted. The personal story of her lifestyle is what made me decide to get involved in the business. In that business, I went on to build an enormous organization and all I did was tell my story and tell the company's story over and over!
Combining the key strategy of storytelling along with the correct mindset, you can achieve your wildest dreams!
Find your WHY and Fly!
As a young child, John Di Lemme was clinically diagnosed as a stutterer and told that he would never speak fluently. Today, John has achieved great success as an international motivational speaker, accomplished author and multi-million dollar entrepreneur. John shocks millions globally by exposing the truth about how to achieve monumental life success despite the labels that society has placed on you. Through his award winning live seminars, power-packed training programs, live tele-classes, and weekly ezine, John Di Lemme has made success a reality for thousands worldwide. visit http://www.FindYourWhy.com and discover how you can finally create monumental success in your life today and achieve all your goals, dreams and desires.
It started out like any other Wednesday - reports to... Read More
We live in a world of rapid change and uncertainty.... Read More
In the Charles Dickens classic, "The Christmas Story", Scrooge is... Read More
What are you thinking - right now? 'I'm reading your... Read More
He's been around since the dawn of humanity. His profession... Read More
Recently, I have received several emails asking me about coaching... Read More
I've been through a couple of checklists in the past... Read More
My name is Greg Ryan. For the last twenty years... Read More
As I work with clients as their introspective Inner Peace/Relationship... Read More
When was the last time you did some dedicated physical... Read More
Real change happens only when it becomes part of our... Read More
Coaching is an effective process used to support individuals in... Read More
Along the path from where you are now to millions... Read More
How many times have you said to yourself?"I just wish... Read More
In our daily lives as well as in our businesses,... Read More
As a person who has been around the coaching profession... Read More
We are frequently held back from making future plans or... Read More
Do you know an individual at work who is a... Read More
Not long ago, I traveled back east to Ohio and... Read More
In ancient times, a King had a boulder placed on... Read More
When you invest your time in being a mentee you... Read More
First of all, criticalness breaks up more relationships, than anything... Read More
Freedom for all species and people, and freedom of stress;... Read More
"I can't wait!" she exclaimed over the phone. The anticipation... Read More
What can I do to be a better coach? The... Read More
He was just a teenager, but he was already displaying... Read More
If you need to put on boots and grab a... Read More
When you read books on personal development and articles about... Read More
What is an ego? Well, in case you didn't know... Read More
When you feel self-conscious it means you are putting too... Read More
Every human feels anxiety on occasion; it is a part... Read More
Have you ever laid in bed trying to fall asleep,... Read More
Whether it is irritability or unmitigated rage, anger is an... Read More
The naked truth of person is that we are still... Read More
For a self help book to work, we have to... Read More
During my 35 years of counseling individuals, couples, families and... Read More
Have you considered hiring a personal coach? Jack Canfield, in... Read More
IntroductionThe question for leaders in organizations today is how do... Read More
Every one of us have dreams, desires and goals that... Read More
MOVING THROUGH CHANGECreating any major change in our lives can... Read More
Joey rises before dawn to pack his lunch, eager for... Read More
IntroductionEvery one of us came to the planet to figure... Read More
My wife says I have the strangest taste in movies.... Read More
Coaching has become a very popular way for people to... Read More
As an ADD Coach, I usually begin my conversations with... Read More
Some time ago I attended a birthday party and met... Read More
"The indispensable first step to getting the things you want... Read More
1. Pretending You Are Interested When You Are NotDo yourself... Read More
There are times when we truly look forward to something... Read More
1. If What You Are Doing Is Not Working Change... Read More
People have a difficult time letting go of the past... Read More
Have you encountered a time when you were in a... Read More
More and more people have less and less time, but... Read More
A coach is an essential figure in providing direction and... Read More
I'm calling you out. Issuing a Challenge. Relax, It's not... Read More
As the title states, "Become an Information Filter and a... Read More
Organizations are finally creating cultures that support a work and... Read More
Successful people have always had clear, focused goals that guide... Read More
An awful lot of fantastic coaching has been coming out... Read More
Many people have asked me why I wrote my book,... Read More
"There is a time for departure, even when there's no... Read More
Direct Answers - Column for the week of July 29,... Read More
In Corrogue the air is chill and the frost is... Read More
Three years ago, Paul left his corporate job to launch... Read More
One of the most distressing observations I have made among... Read More
This story is being offered in response to a request... Read More
Coaching |