The Power of Storytelling

Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. In this article, I am going to show you the difference between making a sale and having customer loyalty in the sales process. In the sales process, you are fighting many different types of animals. For most of us who are in direct sales, you have 45 minutes to present a product/business concept and make a person believe in you, your product, and more importantly have them make a decision that they want what you are offering.

When you are presenting the business, it is very easy for you to get very factual and completely lose the interest of your prospect. When you tell a story about the success of someone who is using the product or have a person give a live testimonial about how much they love being a distributor, you will keep the interest of new people who are listening for the first time.

For most of us, the first time in our lives that we were ever presented with the concept of a live audience was back in kindergarten when we played "show and tell". Everyone was always interested in what you were saying because you were simply telling a story. We have all heard of the famous K.I.S.S. rule: Keep It Simple Stupid. When presenting your business or product, the key play is to tell a story and keep it simple. Everyone can relate to the grandmother, who can talk about their grandchild as the most beautiful, precious child in the world. She will make you feel as if her grandchild would be such a gift to own as your own. You need to take that same simplicity and utilize it during your presentation and create the same result - ownership of your product.

As you tell stories, people will remember those stories versus all the facts in the world. "FACTS TELL, BUT STORIES SELL." They should want to get involved in your business or purchase your product because all of the success stories that you told. People love to be part of a winning team. Storytelling keeps people tied into you and your presentation. I always say when in doubt during a presentation, tell a story in order to bring people's attention back to you. When I present, I ALWAYS tell many stories because when I was first introduced to direct sales, what perked my ears was a story of a young lady who had a lifestyle I wanted. The personal story of her lifestyle is what made me decide to get involved in the business. In that business, I went on to build an enormous organization and all I did was tell my story and tell the company's story over and over!

Combining the key strategy of storytelling along with the correct mindset, you can achieve your wildest dreams!

Find your WHY and Fly!

As a young child, John Di Lemme was clinically diagnosed as a stutterer and told that he would never speak fluently. Today, John has achieved great success as an international motivational speaker, accomplished author and multi-million dollar entrepreneur. John shocks millions globally by exposing the truth about how to achieve monumental life success despite the labels that society has placed on you. Through his award winning live seminars, power-packed training programs, live tele-classes, and weekly ezine, John Di Lemme has made success a reality for thousands worldwide. visit http://www.FindYourWhy.com and discover how you can finally create monumental success in your life today and achieve all your goals, dreams and desires.

---

What is Life Coaching?

An recent article in Money Magazine said that "A coach... Read More

Why Bosses Dont Get All the News

Not long ago, a friend who works in television complained... Read More

Listen To Me Lad Says Jack

Once upon a time, a very long time ago, when... Read More

A Small Piece Of Carpet

Have you ever noticed how the way you feel about... Read More

Your Responsibility

The other day I decided to skip cooking dinner and... Read More

Can You Say No?

As a manager you are constantly being asked to do... Read More

The Self Development Tool Box

Do you have a self-development toolbox? Do you have a... Read More

A Christmas Wish

My sister is a woman now beginning her thirties. She... Read More

The Need to Feel Special

From the time Jennifer was a little child, she was... Read More

A Sure-Fire, 10-Step Formula To Get Started As A Coach Or Consultant

"My guess is first I'll need some zippy flyers and... Read More

The Long Way

I wrote you about four years ago, when my eight... Read More

Are You Controlling or Loving Yourself?

How often do you hear a parental voice in your... Read More

A Fresh Look at the Choices We Make

We are frequently held back from making future plans or... Read More

Masterminding Success - How to Start a Masterminding Meeting?

Masterminding is about a group of like-minded, achievement-oriented individuals who... Read More

Eureka! I?ve Found It!

OK, so it wasn't quite that big of a deal.... Read More

5 Minute Morning Balance Ritual

"3 Questions, 5 Minutes a Day: Make leaps towards greater... Read More

Moment of Magic

Laughter may or may not be a shock, relieved, but... Read More

10 Things I Wish I Would Have Known Before I Went Into the Real World

I must confess, I laughed when I saw that Maria... Read More

The Adventure Attitude

Of the 60,000 people who lived to be over 100... Read More

What Do You Have To Give?

"Happiness is not a matter of good fortune or worldly... Read More

How Could Choosing to Not Do It All Enhance Your Impact?

How often have you heard yourself say, "I've got so... Read More

Every Obstacle Always Presents an Opportunity

In ancient times, a King had a boulder placed on... Read More

Live With An Attitude Of Gratitude

Imagine for a moment one of those nights when you... Read More

Living In The Now

I hope you are sitting down as you read this!... Read More

Difficult Challenges? -- What If?

Sometimes life can seem like one long series of unsolvable... Read More

Unhook From The Perpetual Progress Grid

I have been a member of a group called the... Read More

Cause and Effect! Choose a Path

Three steps to your Personal Transformation:Awareness and PerceptionLaw of Cause... Read More

If What You Are Doing Is Not Working Change Your Approach

And ironically the more we worry about it, the more... Read More

Life Coaching for Success and Fulfilment

We live in a world of rapid change and uncertainty.... Read More

Choosing The Right Coach

Coaching has become a very popular way for people to... Read More

We Are Exactly Where We Choose to Be

The idea for this month's newsletter came from an unlikely... Read More

Resolving Conflicts Effectively

Every relationship has conflicts. In some relationships, conflict is a... Read More

How to Save Yourself from Negative Influences

Watching the news can be hazardous to your health.It's a... Read More