So why use RSS? Well, I can find a whole lot of reasons why. Although I'm not technically inclined I do understand the power behind syndication. Anyone who watches television can get that idea. Still why would I want to use RSS for my viral marketing campaign? Well, let's look at what some of the "experts" are saying.
Robin Good is well-known in the blog and RSS forums and venues. He is also known for being a successful online marketer selling viral marketing tools. I've read lots of his articles and interviews, not to mention buying his Top 55 RSS sites tool for submitting to blogs and RSS feeds. I like what he said in one of his posts in his blog "No RSS, no party".
I just finished reading the ebook "A Blogger's Edge: How To Use Weblogs As Marketing Tools" by Paul Short of http://GetBlogs.com. It was written so anyone can understand and implement the ideas therein. He has a chapter all about RSS and how it can be used as an alternate communication method. Yep, he said alternate. Meaning it has to be alternative to non other than email. I'm about to tell you why and also why you'll want to get going on this as soon as you read this!
Here's how it works. When someone subscribes to any of my RSS channels (I publish several channels), they can then choose one of several "viewers or readers" available to manage their subscription. The SUBSCRIBER manages their subscription not me! They can have many subscriptions all in one "reader" where they can view them all in one place rather than having their email inbox inundated with lots of newsletters they probably won't read because they don't have the time.
Here is how to break that information down into bite size for assimilation: RSS puts the control back in the "end users" hands thus eliminating the problem with lists, spam, viruses, etc., because they subscribe WITHOUT email! Let me say it again ? without email. If your subscribers know they can take back control of their subscriptions, read what they want when they want in tidbits instead of long email newsletters without giving you their email address, don't you think they're going to be thanking you and remembering you in their wills? Well, maybe not in their wills but they will remember that you are a great business that offers quality content when THEY want it not when you deliver it. So, that's part of the WHY.
It only gets better. When you cruise the Internet using a browser you can bookmark a site but then you have to go back to it when you want to read anything from that site again, right? Well, with an RSS feed, rather than having to go back to it, it comes to you! Once a subscriber subscribes to your feed, they can read the information you publish without going back to your site because they'll have your "feed" already in their "viewer or reader" of choice! It will be updated each time you input anything into your feed ? to every single subscriber simultaneously!
So what does this mean for the publisher and site owner? Well you don't have to keep sending out those reminders. You can input a "tip of the day", an announcement, anything to keep your feed updated and in front of your subscriber base daily! Keep it quality, helpful, and inject your personality into it and you'll reap the rewards of allowing your ONLINE customers to feel they know you in person. Trust is a difficult thing to build online these days but using a RSS feed is one great way to get personal with your customers.
Here's how Paul Short says it in "A Blogger's Edge" "?.encourage everyone you've ever been in contact with using newsletters or otherwise to make the transition to accepting communication from you via feeds rather than email is a smart marketing move indeed", Paul Short, http://GetBlogs.com So, in a nutshell ? you're nuts NOT to use an RSS feed. The Internet is changing, just like everything else. It's the way of the world. Things change, and we can either get on board when things change or stay put and drown. Either way it's coming and RSS is definitely going to be a big part of the new change! So, you ask "Why use RSS?" I say, "why not?"
Kim Bloomer publishes several RSS channels using the Quikonnex system. For more details on what she does and to subscribe to her RSS channels go to http://KimBloomer.com Kim is a natural pet care consultant and publishes http://www.Aspenbloom-WellPet.com and http://www.natural-pet-care-products.com
Blogs Are the NEW Secret Weapon for Reaching Your Tarket.... Read More
First it was banner ads, then Google AdSense and now,... Read More
Benefits of Writing Articles:1. Every Webmaster would like to publish... Read More
Mainstream media has become a single-minded authority on how we... Read More
We all know that in the world of online internet... Read More
Below are the top 9 reasons why companies should blog.1.... Read More
While there is a lot of debate about blogs replacing... Read More
Of all people in the world I was easily one... Read More
1. Place all your feeds on the following website and... Read More
Marketers are constantly asking if RSS marketing works and if... Read More
If you are fairly new to the Internet, you have... Read More
Advertising in RSS feeds is something that Google is considering... Read More
Many internet marketers are still wondering whether to start marketing... Read More
Delivering regularly updated content to website visitors is easier through... Read More
Journal writing used to be a private, personal experience done... Read More
The buzz words on the internet at the moment are... Read More
Blogs are more permanent than posts to an online discussion... Read More
There are nowhere near the amount of webmasters using RSS... Read More
What is a weblog, well simply put a weblog is... Read More
A few months back, at the ITEA conference I saw... Read More
Do you need help adding RSS feeds to your blogger?... Read More
'Blogs' or 'Blogging' have existed for several years and there... Read More
With the growing interest in blogging as... Read More
If there is a downside to blogging, I have yet... Read More
Q: Not to ask a ridiculously obvious question, but what... Read More
This question does not have a one sentence answer! If... Read More
The RSS promise for end-users is simple:--> a unified one-stop-shop... Read More
RSS and Blogs are the topics of the moment. Seems... Read More
There are many advantages of running a blog, on top... Read More
When webmasters first hear about RSS they tend to concentrate... Read More
The easiest way to get acquainted with the conventions of... Read More
A lot of commotion was made some time ago when... Read More
It's inevitable. Everyone hits the wall. Whether you've been blogging... Read More
Blogs were originally only meant to be 'Web Logs', or... Read More
The popular blogger.com owned by Google, Inc. has been around... Read More
As a work from home internet business entrepreneur you have... Read More
You have created a blog and your blog is dedicated... Read More
Quick question... do you publish 'Articles' on a regular basis?I'm... Read More
We have now entered the world of blogs! Sounds kind... Read More
Blogging is a relatively new form of communication, closely related... Read More
Though the answer is in a book I wrote this... Read More
"Why Should I Blog? I Simply Don't Get It"This post... Read More
Writing a blog can be fun and exciting, but it... Read More
It seems everyone these days is talking about blogging. Everywhere... Read More
What in the world is up with the world of... Read More
Traffic exchanges and blog traffic exchanges are a way to... Read More
The easiest way to get acquainted with the conventions of... Read More
Search engines are after one thing ? providing their users... Read More
The real potential of RSS lies in Broadcasting.In former times,... Read More
Tags - Revolutionary or Just Folly?Just another trend or something... Read More
Perhaps you still don't realize or fully understand the power... Read More
I still consider myself to be a blog writing novice... Read More
Have you ever read an article, intended to explain RSS... Read More
Benefits of Writing Articles:1. Every Webmaster would like to publish... Read More
There's a lot of blogs out there on the Web,... Read More
Contrary to popular opinion, RSS is not only good for... Read More
RSS or 'Really Simple Syndication' is not just for Blogs... Read More
By the end of 2004 blogs had established themselves as... Read More
Marketers have found that blogs are excellent tools for communicating... Read More
Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?How... Read More
The buzz words on the internet at the moment are... Read More
This article is intended as a guide for webmasters who... Read More
Everyday more and more websites, news services and blogs are... Read More
Blogging is a time consuming process. It involves... Read More
Even after all that's been written and explained, even reputable... Read More
Earlier this month, Realtor Magazine announced that they would be... Read More
Blogging, RSS & Feeds |