In the first three parts of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.
In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.
#7: Use Good SEO Practices
Besides using keywords appropriately, take the time to learn about using trackbacks, pingbacks, good linking practices and basic SEO techniques.
Remember that in blogging, public relations equals PageRank. The more you link to others, the more they will link to you.
Submit your blogs and feeds to directories and search engines.
#8: Track Your Results
Keep track of your sales, inbound links, citations by using tools like adtrackers, Blogpulse and Marketleap. Also offer your readers incentives to participate in surveys.
This information is very valuable because it will help you understand what your market needs and how to give it to them.
It will also help you understand how much your blogging is helping your marketing efforts so you can tweak your methods and get more out of them.
#9: Listen And Learn
When we're blogging we usually stating our opinions openly. As bloggers it's all right to be controversial and frank while blogging.
But what happens when a potential customer posts a nasty or rude comment? Some bloggers think its OK to be rude right back, and even go so far as to call that person names.
I don't believe that's the way to treat someone who take the trouble to sign-in and post a comment on your blog. For all you know they may have a genuine problem and could be speaking for others who have experienced the same.
Being rude will not only lose you a customer, it will also expose you as someone who is too immature to handle customer complaints.
Granted, some customers can be a pain in the butt, but everyone deserves to be heard. And handling nasty or rude comments with restraint will not only demonstrate your maturity, but build your customers respect for you.
People prefer doing business with someone they like and trust. So if you want your blog to be a place where your potential customers can interact freely and openly, I suggest you learn how to handle brickbats as well as bouquets with grace and maturity.
It used to be said that the internet was the great leveller because it empowers small businesses to compete with big businesses. But blogs have completely levelled the playing field for marketers.
Anyone with an internet connection can now sell their products and services solely on the basis of the quality of information they provide.
And that's the reason blogs are creating a revolution in marketing online.
Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog.
This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.
The items covered here are:1) Don't Wait before Blogging.2) Using... Read More
RSS(Real Simple Syndication) is the newest form of content syndication... Read More
Can a Blog earn you a prison sentence? Ask Mojtaba... Read More
The buzz words on the internet at the moment are... Read More
With the growing interest in blogging as... Read More
Earlier this month, Realtor Magazine announced that they would be... Read More
Let's start at the beginning. What is a 'Blog' and... Read More
Why would you use Blogs instead of a web site... Read More
A blog is an online journal in which the author... Read More
According to a recent survey, gentlemen prefer blogs to the... Read More
By the end of 2004 blogs had established themselves as... Read More
I was watching the news on TV last night and... Read More
I read over a lot of blogs each week, casually... Read More
In 1999 I asked my friends and colleagues if they... Read More
What in the world is up with the world of... Read More
Over the past year or so, more and more webmasters... Read More
Bloggers blog. That's what they do. A blog is short... Read More
I am not one to have New Year's resolutions, but... Read More
Contrary to popular opinion, RSS is not only good for... Read More
RSS is rapidly becoming a "must have" for a proper... Read More
Blogging is a time consuming process. It involves... Read More
This article is designed to teach you how to profit... Read More
I know, I know, blog this...blog that. Seems like everyone... Read More
RSS is a many-in-one marketing & publishing tool, although unfortunatelly... Read More
RSS, or Really Simple Syndication, is the perfect answer to... Read More
RSS feeds are reshaping how we access information online. In... Read More
Do a search on Blogs on Yahoo and you get... Read More
The question "How to make money blogging" sits high on... Read More
Has Google finally embraced RSS with their new XML powered... Read More
What is a Blog?Blogs are a type of website often... Read More
Blogs can be a very marketable and very profitable tool... Read More
So you have heard about the blogs or you are... Read More
"It is precisely minds of the first order that will... Read More
Marketers are constantly asking if RSS marketing works and if... Read More
Let me ask you three questions to get you thinking.... Read More
The buzz words on the internet at the moment are... Read More
Mainstream media has become a single-minded authority on how we... Read More
RSS Feeds.RSS also known as rich site summary or real... Read More
RSS is the interactive communication tool being popularized by bloggers.... Read More
Building niche sites is all the rage these days.The basic... Read More
When it comes to building and creating profit pulling niche... Read More
RSS feeds and blogs (and blog and pinging) are part... Read More
I have 'Googlebot' coming to my site every day since... Read More
Blogs are an easy way to get your voice out... Read More
Most webmasters and online business owners know that a blog... Read More
When you are involved in RSS everyday you get to... Read More
Like anything else, a little work can pay dividends. Well-written... Read More
So why use RSS? Well, I can find a whole... Read More
By the end of 2004 blogs had established themselves as... Read More
For many people blogging is the way in which they... Read More
1. It is perfect for creating a web presence for... Read More
Out of many of the free RSS and blogging services... Read More
I open up the 'Feed Reader' every day on my... Read More
Blogging is a relatively new form of communication, closely related... Read More
You've got your blog set up and you've started posting... Read More
In today's online world of high-speed websites and giant portals,... Read More
Search engines are after one thing ? providing their users... Read More
Blogs are the biggest things to happen to the Internet... Read More
You are a small or a medium business owner. You... Read More
It's inevitable. Everyone hits the wall. Whether you've been blogging... Read More
Do a search on Blogs on Yahoo and you get... Read More
I recently read the case study conducted by Pheedo, an... Read More
It seems like Blogs are everywhere these days. You can't... Read More
Q: Not to ask a ridiculously obvious question, but what... Read More
If you have a blog, or are thinking about starting... Read More
"RSS" stands for Really Simple Syndication. RSS is a standard... Read More
Blogging, RSS & Feeds |