Why Would You Use Blogs Instead of a Web Site For Your Online Business?

Why would you use Blogs instead of a web site for your online business?

What's wrong with using a web site for conducting your online business? How can Blogs help and why should I need one anyway?

Combining a website and a Blog however offer a number of superior advantages in terms of traffic generation, marketing and efficiency which a stand-alone website cannot do.

(a) Automatic push-button publishing.

Blogs are the easiest and cheapest way to have an online presence. For example, if you're using Blogger, your Blog is hosted free by Blogger. Blogs allow you to publish your website without the need to know about any technical or programming issues such as HTML, FrontPage, FTP and so on.

Blogs provide a simple editorial interface. All you need to do is write your content, and publish it just by clicking the 'publish' button in most cases, and you're done.

(b) Fosters relationship building, trust and 'stickyness'

Unlike websites, which are static, Blogs allows interaction between you and your readers. Blogs have a commenting function, and if turned on, it allows readers and visitors to post their comments, thoughts or opinions to a particular article you have written.

Constant interaction with your readers builds a feeling of community and 'stickyness' factor. You can then recommend products more easily to them, and they would be more ready and willing to accept your product or services.

(c) Increase search engine ranking

Almost every major search engine has a software program called a 'bot' that searches or 'spiders' websites online to find new content which it can then bring back to update the search engine databases.

Basically what this means is the more frequently you update your site, the more frequently the search engine 'bot' will visit your site, and this helps to boost your search engine rankings.

If you make regular postings to your Blog, you can be sure that search engines will visit your Blog again and again.

You can then place links of your other websites in your Blog and these will get indexed quickly by the search engines.

Of course you could also update your existing web site with new content, but you would have to go through a more technical process, that of using an HTML editor or FrontPage and uploading through FTP and so on.

(d) Free listing in Google, Yahoo and MSN

The traditional way of getting your website listed in these three major search engines: Google, Yahoo and MSN is slow and inefficient.

A listing in Yahoo directory alone would cost you $299.

However, with the inclusion of RSS feeds by these search engines, you can now gain a 'backdoor' listing which is legal and free. If you have an RSS feed, you can have it included in Yahoo and MSN and your website will be immediately listed in these major search engines within 24 hours!

My videos shows you the step-by-step process on how to do this.

e) Syndication Power

The most powerful feature of a Blog is its syndication function. Blogs can be turned into RSS feeds, and most Blogging service providers have this built-in function.

It is just a matter of turning it on from within your account.

Once it's turned into an RSS feed, you can syndicate your Blog contents by:

? Submitting to the major RSS directories and search engines like Yahoo and MSN, gaining free exposure and free traffic

? Allow other website owners to publish your feed on their sites, again, getting free traffic you otherwise will not have

? Gain new readers, subscribers and potential clients by letting them subscribe to your RSS feed via a newsreader

http://www.marketing-rampage-with-blogs-and-rss .com

Brandon is the author of the "Marketing Rampage with Blogs and RSS" Videos. He'll show you businesses strategies to getting more highly responsive visitors and more sales to your website without additional advertising costs, as well as increasing search engine rankings and obtaining quick listings in Google, Yahoo and MSN, by using Blogs and RSS.

---

4 Fail-Proof Ways to Increase Your RSS Subscribers

Using RSS on your website is a good way to... Read More

What Are RSS Feeds

RSS Feeds.RSS also known as rich site summary or real... Read More

3 Overlooked Ways to Get Hundreds of Links and Prospects to Your Blog

Did you know that there are free ways that you... Read More

Use Blogging to Manage Your Entire Web Sites Content

Blogging is a term that means different things to different... Read More

Gentlemen Prefer Blogs

According to a recent survey, gentlemen prefer blogs to the... Read More

How to Use Blog Exchanges

Traffic exchanges and blog traffic exchanges are a way to... Read More

The Full Circle of RSS Marketing Power

RSS is a many-in-one marketing & publishing tool, although unfortunatelly... Read More

RSS Meets the Needs of Direct Marketers

Contrary to general opinion, RSS meets the needs of even... Read More

Steps To Creating and Promoting RSS Feeds

RSS, or Really Simple Syndication as it is commonly known,... Read More

Why Wordpress is now my Blog of Choice

The more I use Wordpress, the more I love it.... Read More

Comparing Free Blogging Software

With the increased interest in Blogging (web Logging), many web... Read More

Simple Syndication (RSS) -- Wheres The Payoff?

How RSS really does pay off...Have you heard of RSS... Read More

RSS & How to Use It -- Part 2

Welcome to part 2 of the article that aims to... Read More

Top 10 Places to Find the Most Popular Blogs

The easiest way to get acquainted with the conventions of... Read More

Blogging - Whats It All About

A blog usually is a web page that contains brief,... Read More

7 Tips for Choosing the Right Blog Software for Your New Blog

Choosing the right blog software for your new blog requires... Read More

Internet Communication

Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?How... Read More

How to Reel in Web Site Visitors by Building Your Own Blog

I know, I know, blog this...blog that. Seems like everyone... Read More

Blogging for Business

Not long ago a blog was simply an online diary.... Read More

The Language of Blogs

I read over a lot of blogs each week, casually... Read More

Blogging Your Way To Success Part 2

(Continued from Blogging Your Way To Success Part 1)By now,... Read More

How to Make Money from Your Blog Content

Writing a blog can be fun and exciting, but it... Read More

Content Syndication Through RSS Feeds

Delivering regularly updated content to website visitors is easier through... Read More

The Real Bloggers Must Come From Another Planet - I Can?t Find Any Here On Earth

What in the world is up with the world of... Read More

Blogging Your Way To Success Part 3

(Continued from Blogging Your Way To Success Part 2)You have... Read More

Web Blogs, Defined, Explained and Understood

What are Blogs?Having heard the term previously but not having... Read More

Learn how to Create a RSS Feed

Creating an RSS (Really Simple Syndication) feed is really quite... Read More

Just Tag It!

Tags - Revolutionary or Just Folly?Just another trend or something... Read More

How To Use RSS Correctly

There is no doubt in my mind that RSS is... Read More

How to Use Blogs for Free Targeted Traffic

One of the Number 1 traffic building secrets is adding... Read More

Blogging For Fun & Profits

Unless you've been under a rock for the last year,... Read More

13 Steps to Successful Blogging

Blogs can be a very marketable and very profitable tool... Read More

Feed The Need: 5 Ways To Use RSS To Boost Your Business Or Organizational Success

RSS (it stands for Really Simple Syndication, among other things)... Read More