The Key To Marketing With Blogs

I've spent months answering questions from marketers about blogs and blogging and how they fit into the marketing mix. Still, 99% don't understand the power of blogging.

What most marketers don't seem to grasp is the "people element". People have wants and needs and a desire to fill them. People want to belong to something bigger - a group, an organization. They want to be recognized and respected by their peers, noticed by leaders in their group and looked up to by their followers. Social. Community. Acceptance. Fellowship. Trust.

Key Marketing Concept: Fill people's wants and needs. Help them feel a sense of belonging, a sense of trust and they will spend their money.

In other words, build a rapport with people. People. Not Traffic, not Visitors, not Prospects? People.

Don't just post articles on your blogs, post "messages". Forget salesletters on your blog, post "reviews". If you want to include an affiliate link in a post, say so.

How do YOU feel about the product or service you're blogging about? Are you passionate or confident, based on personal experience, that a product is all or more than it's cracked up to be? What's your real opinion on the product? Have any ideas or tips on how that product can be of even more use to your followers?

Blog about it, honestly, passionately. And for heaven sakes enable your blogs commenting feature so you can discuss your views with your community. That's where the real power of blogs is - the personal interaction.

Paul Short is a veteran internet marketer, professional blogging consultant and owns the popular blog directory http://www.getblogs.com For more information on blogging and marketing with blogs, check out Paul's site at http://www.bloglogic.net

---

An Example of a Business Blog: Frequently Asked Questions (FAQ) Blog

Think of a product or a service that your business... Read More

Marketing With Blogs - Part 2

In part 1 of this article series on marketing with... Read More

The 7-Step RSS Marketing Plan

If you're wondering how to get started with RSS marketing,... Read More

RSS more effective than email

Long have I been proclaiming the effectiveness of RSS as... Read More

RSS Support in New Microsoft Windows Vista

Microsoft Corp. says that the next version of its Windows... Read More

RSS And The Billion Channel Internet

The real potential of RSS lies in Broadcasting.In former times,... Read More

RSS is Not Only for Blogs

Contrary to popular opinion, RSS is not only good for... Read More

Could There Be A New Way Of hearing The News Stories We Feel Are Relevant In Our Lives?

Mainstream media has become a single-minded authority on how we... Read More

Blog and Ping is Dead

Unfortunately, this formerly reliable method of getting listed in Yahoo... Read More

A Basic Introduction to Blogging

Web logging first appeared on the net in the mid-1990s.... Read More

Fun Free Feed Tools For Both The Publisher And The Reader

As you've probably been reading, there are basically three problems... Read More

How to Promote Your Blog for Free Online

11 Ways to Promote Your Blog1. Ping weblogs.com and other... Read More

Amazing Information About Blogging

A few months back, at the ITEA conference I saw... Read More

Creating A Basic RSS Feed For Your Site

The future of RSS Feeds and internet marketing is looking... Read More

How to Create an RSS Feed

An RSS news feed can be used to communicate with... Read More

If an RSS feed is the Yahoo Backdoor, is a Blog Googles?

Though the answer is in a book I wrote this... Read More

Blogs As A Marketing Tool

Blogs are the biggest things to happen to the Internet... Read More

Blogging For Business Bible

The items covered here are:1) Don't Wait before Blogging.2) Using... Read More

Choosing Your RSS Reader

If you want to be able to read RSS feeds... Read More

Blogging - Whats It All About

A blog usually is a web page that contains brief,... Read More

How To Display RSS Feeds on Your Website

This article is intended as a guide for webmasters who... Read More

24 Tips and Strategies on How Everyone Can Blog Right and Get Everybody to Read

By the end of 2004 blogs had established themselves as... Read More

How RSS Advertising Can Help Business Gain A Higher ROI

I recently read the case study conducted by Pheedo, an... Read More

What the Heck is a Blog?

Everybody is talking about blogs. They are everywhere: on the... Read More

Business: Deliver Information Safely

Businesses that are not using feeds today, as part of... Read More

3 Tips to improve your RSS marketing

3 Tips to improve your RSS marketing You have... Read More

RSS Feeds Explosion

Gain Massive Exposure For Your ServiceGet your web site listed... Read More

Writing Quality Blogs

Writing?Blogs?Blogs are on-line journals where people express themselves through writing.... Read More

Improving Your Customer Relationship Management by Blogging

Before I address the following questions:* What is a blog?... Read More

NEWS FLASH! Article Directories JUMP-ON The RSS Syndication Band Wagon

Quick question... do you publish 'Articles' on a regular basis?I'm... Read More

If an RSS Feed is the Yahoo Backdoor, is a Blog Google?s?

Though the answer is in a book I wrote this... Read More

7 Tips for Choosing the Right Blog Software for Your New Blog

Choosing the right blog software for your new blog requires... Read More

RSS for Bloggers

While syndication has many applications, we will deal specifically with... Read More