Blogging Is Not Important - Its Crucial

It has been established that having a 'blog' helps your web site gain visitors and higher rankings in search engines. But a small study which I have just completed shows that blogging is much more important than this. Blogging appears to be absolutely essential to your web site success. If you are not blogging, your web site will fade into obscurity.

Since blogging took off in the past year or so, there have been several 'theories' about it's importance. Some people have suggested that it will mean the end of journalism, as we all become our own 'reporters'. Others have predicted it will mean the end of civilisation as we know it. More practically, there have been several well sourced articles which suggest that blogging is a significant component in a web site's success. Sites that include a blog, the theory goes, will be rewarded by Google with higher positioning on search engine results.

Like all theories, there is only one way to find out if they are true and that is to put them to the test. So, I decided to test the 'Google ranking theory of blogging'.

My site, http://www.infoselling.com has over 200 pages in it, most of which are indexed by Google. Last week, one of those pages was consistently number one (out of 42,300) for the term 'infoproduct'. Two other pages in the site were ranked consistently at 12 and 13 (the top two slots on the second results page).

Up until this point I had been writing a daily blog at the site and 'pinging' it to the various weblog sites. To test the theory, I stopped writing my blog and then re-checked the results. Five days without blogging has had a significant impact. The page which was number one, is now number six. The pages that were at the top of page two are now at the bottom of page three.

It would appear that no other web pages for the term 'infoproduct' have been added to the Google list in the past five days since the number of pages in the results is still 42,300. The only thing that I changed in my site was the blogging.

Now, it's true that other sites may have changed and that I have suffered as a result. It may not be just the lack of blogging on my part. However, the top two pages are from a site which adds pages on a daily basis - and they were immediately below me while I was blogging away! Hence, whether you add content using traditional techniques, or you blog, the number one rule for maintaining your web site ranking in Google is add content - every day, without fail. As I've discovered, even five days can have a dramatic impact. If you are not adding content to your web site every day, you stand a very real chance of losing your place in the Google search results.

Graham Jones is a psychologist who has specialized in the way we use the Internet. He is an expert on information products and runs Infoselling.com where you can get a FREE report on how to sell your own infoproducts.

http://www.infoselling.com

---

Real Estate Marketing with RSS

RSS (Really Simple Syndication) is an increasingly popular marketing method... Read More

Marketers Still Dont Get RSS Metrics - How We Really Can Measure RSS

Even after all that's been written and explained, even reputable... Read More

Blogging will Soon Take Over the World

In recent years, it's been pretty obvious that "blogging" (Web... Read More

Blogs As A Marketing Tool

Blogs are the biggest things to happen to the Internet... Read More

Blogs: Why, Where and How

So you have heard about the blogs or you are... Read More

5 Reasons Why Your Site Needs to Publish a News Feed

It seems like everyone is talking about RSS Feeds. They've... Read More

How Yahoos Recent Facelift Can Mean More Traffic To Your Site

It even surprised me. Yes, even though I have... Read More

5 Easy Ways To Use RSS On Your Site

You hear so much talk about RSS these days on... Read More

How to Build a Niche Site With a Blog

Building niche sites is all the rage these days.The basic... Read More

Is a Blog Right For Your Business?

Lemmings are cute, but dumb. If you tell them... Read More

What the BLOG?

Blogs Are the NEW Secret Weapon for Reaching Your Tarket.... Read More

It Really Is Simple RSS

I have 'Googlebot' coming to my site every day since... Read More

12 Reasons Why You Need A Blog

"Why Should I Blog? I Simply Don't Get It"This post... Read More

Business Blogging: Where Do I Start?

The new hot commodity is a blog for your small... Read More

Seven Sizzling Ways to Turn Targeted Traffic Towards Your Blog!

Blogs are an unbelievable way to achieve success on the... Read More

Who needs T.V. News, Newspapers and Radio News?

T.V. and radio News got you down? On-line current events... Read More

What Is The Orange XML or RSS Icon I See More and More On Web Sites?

This question does not have a one sentence answer! If... Read More

The Power of the BLOG

Can a Blog earn you a prison sentence? Ask Mojtaba... Read More

The Full Circle of RSS Marketing Power

RSS is a many-in-one marketing & publishing tool, although unfortunatelly... Read More

Blogs: Todays Internet Diary and Marketing Tool

The popular blogger.com owned by Google, Inc. has been around... Read More

Are You Thinking of Republishing RSS Feeds?

There is lively debate about the republishing of RSS feeds... Read More

Blogging Is Not Important - Its Crucial

It has been established that having a 'blog' helps your... Read More

What is an RSS Aggregator or RSS Reader?

I keep hearing about RSS, XML and RSS feeds. I... Read More

Build a Website Using Blog Software

Have you thought about how easily you could build and... Read More

How to Make Money With Your Blog?

Make money blogging is fun: you enjoy blogging and getting... Read More

Will RSS Replace Email?

RSS is a big buzz word right now, and this... Read More

Why Blogs Have Become the Search Engine Optimization Equalizer

ALEXA WEIGHS IN...For those who are unaware of Alexa, it... Read More

Update Your Websites Content Automatically 24/7 Using RSS(Real Simple Syndication) and RSS Feeds

RSS(Real Simple Syndication) is the newest form of content syndication... Read More

6 Reasons Why RSS Beats Email Marketing

A brand new marketing tool predicted to replace email is... Read More

How to Make Money from Your Blog Content

Writing a blog can be fun and exciting, but it... Read More

Blogs Are About Getting to Know Yourself Better

I still consider myself to be a blog writing novice... Read More

The Blog Revolution: How To Use Blogs to Generate Solid Web Profits

Blogs were originally only meant to be 'Web Logs', or... Read More

Is Your Site Ready For The Coming RSS Revolution?

Recently, there have been many developments in the RSS arena.... Read More