Marketing With Blogs - Part 1

Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.

Corporates like Nike are using blogs to build branding. Microsoft and Sun are using them to communicate with the developer community.

Blogs have a number of advantages that make them excellent tools for communication.

They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.

While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can't write or hate to write, you can start an audio or video blog. The possibilities are endless.

Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility.

They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to the market's demands.

Blogs, and the RSS feeds they come with, help you syndicate your content online, boost your reach and influence and allow readers to control their communications with your company.

Your blog can be your selling point and help your prospects opt for you and your services over those of others.

Whether you're an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, work-at-home mom - someone who wants to promote their individual skills and talents or interests ? there is immense potential in using blogs to promote your business.

In part 2 of this article series I cover some tips that will help you ensure your blog is a good marketing vehicle. http://www.blog-maniac.com/marketing-wit h-blogs2.htm

Priya Shah is the CEO of eBrand360 and writes the Marketing Slave blog.

This article may be reprinted as long as the resource box is left intact and all links are hyperlinked.

---

Reachout Throughout ? RSS

RSS has been around for more than a decade but... Read More

4 Fail-Proof Ways to Increase Your RSS Subscribers

Using RSS on your website is a good way to... Read More

Simple Syndication (RSS) -- Wheres The Payoff?

How RSS really does pay off...Have you heard of RSS... Read More

Top 10 Ways to Get People Online to Read Your Business Blog

There are many advantages of running a blog, on top... Read More

Blogging for Business

Business blogs are primarily used to improve a company's communication... Read More

Blogging For Business Bible

The items covered here are:1) Don't Wait before Blogging.2) Using... Read More

7 Tips for Choosing the Right Blog Software for Your New Blog

Choosing the right blog software for your new blog requires... Read More

Internet News Services Explode Online

It seems no matter how much information comes available online,... Read More

What is a Blog?

Q: Not to ask a ridiculously obvious question, but what... Read More

The Real Bloggers Must Come From Another Planet - I Can?t Find Any Here On Earth

What in the world is up with the world of... Read More

How Bloggers Are Making Thousands of Dollars From the Google Adsense Affiliate Program

There is no doubt that the Google Adsense program for... Read More

Blogging For Fun & Profits

Unless you've been under a rock for the last year,... Read More

Blogging for Profit Using AdSense

This article is designed to teach you how to profit... Read More

Business Blogs and Their Benefits

Blog is a medium for self-expression on web. Blogs are... Read More

Blogging Your Way To Success Part 3

(Continued from Blogging Your Way To Success Part 2)You have... Read More

The Hybrid Blog and Ping

For the past two years, one of the best SEO... Read More

See RSS Feeds from Your Website

RSS feeds have made it so convenient to gather current... Read More

Strategic RSS Positioning: How to Hotwire Your Site to Google!

There's no denying it, the Internet has changed. The change... Read More

Blogging Policies, Does Your Business Need One?

Weblogs or Blogs as they are more commonly referred to,... Read More

Could There Be A New Way Of hearing The News Stories We Feel Are Relevant In Our Lives?

Mainstream media has become a single-minded authority on how we... Read More

Use RSS to Get Your Sites Indexed Overnight

As you may know, Google has it's very own blogging... Read More

How To Use RSS Correctly

There is no doubt in my mind that RSS is... Read More

How To Add Random RSS Content To Your Site

Most savvy internet marketers will know how important it is... Read More

What Is A Blog? - A Beginners Guide to Understanding Blogs

A blog is short for weblog, which simply means a... Read More

17 Mistakes Professionals Make with Their Blogs

Are you getting results from your business blog? Is it... Read More

Snob-Bloggers: You Just Might Be A Snob If You Publish A Blog

You Might Be A Snob-Blogger If?According to Jupiter Research, about... Read More

RSS more effective than email

Long have I been proclaiming the effectiveness of RSS as... Read More

Time Saving Uses For RSS

RSS is an underused and underappreciated technology by a majority... Read More

Improving Your Customer Relationship Management by Blogging

Before I address the following questions:* What is a blog?... Read More

Its Not Enough to Blog

A properly created weblog will do the following for your... Read More

How to Get a Blog on the Internet

Of all people in the world I was easily one... Read More

12 Reasons Why You Need A Blog

"Why Should I Blog? I Simply Don't Get It"This post... Read More

Blogs: Todays Internet Diary and Marketing Tool

The popular blogger.com owned by Google, Inc. has been around... Read More